The Net Profit Explosion
(NPE) Team
Eric Ruth: Eric has served the fitness industry since 1998 as a direct marketing and copywriting expert. He’s been a featured presenter at the Fitness Together Annual Convention, Phil Kaplan’s Forum (twice) and Susan Block-Vezina’s Fitness By Phone® Convention.
He’s the writer of the ‘Icing The Cake’ letter, which is responsible for bringing in more new personal training clients (and more profits for the fit-pros using it) than any other letter ever written.
Here’s what respected individuals in the fitness industry say about Eric:
President and CEO of Fitness Together Franchise Corporation, Rick Sikorski: “We evaluated many marketing consultants and realized you are the best. Too many fitness professionals spend time and energy on their fitness skills and neglect the key element of marketing. They need your help. For any personal trainer who truly wants to grow their business, Eric Ruth’s Marketing Systems are a must. On behalf of myself and our hundreds of franchisees, a sincere thank you for all you have done for us.”
Forrest Walden (one of America’s most successful person training studio owners): “Eric Ruth helped me generate over $250,000 a month in personal training revenues through his proprietary direct marketing approach. If you are looking for more clients, Eric’s your man!”
Phil Kaplan: “Eric Ruth is by far the best direct response marketer and copywriter in the fitness industry.”
Alwyn Cosgrove: "I don't care what degrees you have, what certifications you have or how many A-list celebrities you train. To succeed as a personal trainer in today's world you need to have a BUSINESS education. You are either learning those skills from Eric Ruth or you are getting passed by."
Sean Greeley: A former personal trainer (recognized as one of America’s 10 Best) and multiple studio owner serving over 650 clients, Sean quickly built his successful fitness business by creating highly effective marketing, sales and management SYSTEMS. Eric refers to him as ‘the big brain’ and his rapid emergence as the premier fitness business optimization consultant, coach and trainer in the industry attests to his ability to quickly analyze, synthesize and systemize information, processes, procedures and operations.
A former professional athlete and cancer survivor, Sean brings a uniquely aggressive, ‘seize the day’ attitude and enthusiasm to everything he does. Sean teamed up with Eric to launch NPE in 2006 and is the driving force behind its rapid growth, serving over 1,000 fitness business owners. Sean is the creator of the DUPLICATOR™ Fitness Business Management System and the AUTO-CLOSER™ Advanced Personal Training Sales System - the two most revolutionary, consistently productive fitness business-building tools available in the industry.
Dick Chilton: A 30-year veteran salesman, sales trainer, leadership, time management and business optimizer, Dick’s expertise comes from working with Fortune 500 companies like Engelhard, Seiko Instruments, Occidental Petroleum, Ferro Corporation, and the German chemical giant Degussa Corporation.
He has extensive in-the-trenches experience and training from IBM/Xerox, Dale Carnegie, and The American Management Association. He has created and implemented sales and management programs for organizations in North America, Europe, and Japan. His career has taken him from field sales to World Wide Director of Sales, where he was responsible for over 400 million in sales revenue.
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