How A Little “Attitude Adjustment”
Can Double Your Sales

By Eric Ruth

Because of the current economic situation, it’s even more important that you ensure your attitude about the marketing and selling of your services and products is squared away.

In fact, without sounding overly clichéd, your attitude *does* affect your altitude.  Let me explain.

I want to share with you something I learned from one of the true marketing wizards: Jay Abraham.

Jay says that’s it’s our MORAL OBLIGATION to sell our services and products, here’s why:

If you believe, in your heart of hearts, that what you have to offer is of such powerful benefit to the prospect…

If you can honestly say that you deliver real and true value…

If you know that the prospect is better off with you, than without you…

Then you are morally obligated to do everything you can to ensure that the prospect invests in your product or service.

Think about that – really let it percolate in your brain.

Now, I want you to consider why you may not be aggressively marketing your services and asking for (subtly demanding) the sale.

Do you honestly believe in your services?

Do you know, beyond a shadow of a doubt, that anyone will benefit more working with you than utilizing any other solution – including doing nothing?

Do you believe in yourself, your ability to help people get results and your commitment to excellence?

If you answered “yes” to these questions, then you ARE morally obligated to find as many people as possible to help.

You are morally obligated to not allow even a single prospect to slip through your fingers.

You are morally obligated to frankly and honestly explain to your prospects that you simply cannot allow them to go anywhere else or do nothing at all.

BECAUSE YOU HAVE THE BEST SOLUTION AND ARE ETHICALLY COMMITTED TO THEM

When you adopt this mindset, when you understand your moral obligation and responsibility to your market, it frees you of any anxiety of being perceived as pushy (when you communicate your obligation in the right way, you don’t come off as pushy) and it empowers you to utilize all your resources to locate, attract and compel prospects to do business with you.

Most people have a pretty good crap detector.  You can’t B.S. them.

That’s why your message must be congruent with what’s in your heart.

If your sole motivation is to make more money, your prospects WILL pick up on that.

But if your motivation is to sincerely help people, and you make it clear to them that is why you are aggressively pursuing them, they will buy.

When you position your message in such a way that the prospect understands you feel morally obligated to provide them with the best solution and that not doing so would be doing them a DISSERVICE, it will resonate with them.

One of the things buyers fear the most is making a bad decision – something they will regret later.

That’s why sincere, frank and honest communication about your solution and your motivation is critically important.

And that’s why it’s so important that YOU stay in touch, educate and motivate in YOUR voice.  People are buying YOU when you sell a service (and even sometimes when you sell a product).  They are buying YOUR promise.  It’s a trust issue.  And the best way to instill trust is to speak from your heart, show them you care and that you *really* can help.

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