• The proof behind that "outrageous promise" - "How To Create A Million Dollar Fitness Business In 36 Months Or Less... GUARANTEED!"

• How to finally create a fitness business that supports (not consumes) the lifestyle you desperately desire. More independence, more freedom, more money... You really can have it all!

• Your 5 step success plan (This is the exact same plan I use at NPE. In two years it's made us $3 million from nothing)

• Rich Dad's 2-minute life lesson - my dad worked hard for his wealth, and he never gave me (or my siblings) any financial handouts - he gave me a 2-minute life lesson instead, and it made a millionaire. I share it with you on this DVD

• The last crucial piece of the puzzle that always gets missed, leaving your success incomplete and you still feeling unfulfilled

• The "ramp-up" phase (Lion Heart or Little Lamb?). When you begin following "The Blueprint" today, in the next 3-6 months you will work harder and longer than you have in your entire life. However, IF you can make it through the storm that is the ramp-up phase, it's clear, sunny skies from there on in. IF you make it through. Scared of hard work? Then hit the bricks Little Lamb. No guts, no glory

• How to work on your goals even if you're still training 80hrs a week and just don't think you have the time... You do, and I'll show you how to make it

• How to throw a cash flow security blanket over your fitness business. Continuity is a beautiful, beautiful thing. Imagine always having money coming in. Even in a stinkin' God awful economy. No more playing - "Let's see how many letters my electricity company sends, before I actually HAVE to go to court..."

• Diversify or die! Adding more services to your fitness business gives you stability. Think about it. More services, more prospects, more clients, more money, more often. If you're just doing personal training right now, you're slowly signing your own financial death warrant - and who wants to do that?

• 6 easy ways to increase your income. They're secrets, but here's half of them for you: #1. Create more continuity #2. Raise your rates #3. Add a lower tier service to sell leads that have yet to bite. The other 3 and the "how to" when you watch the DVD

• Discover how to align your best strengths with the best opportunities

• Why exactly a database is so fricken' important. If you took everything from me but the clothes on my back and my client database (not sure why you'd be so nasty) I could make $30K, $40K or more $50K that very same day, check into the Ritz and live there for a month or two while I'll re-build my business. With a database you can literally "wish" money into your bank account as you'll see

• How to gather marketing intelligence (you're clients will actually tell YOU how to sell them, when you know how to ask right)

• What happened when Platinum NPE Member Dave Dubail went from sending one e-mail a month to his list, to sending one e-mail a week. Can you guess? No? Alright, he made a truckload more money. What a shocker!

• How to make more money without any more leads

• Plus, there's also a 15 minute Q&A at the end of DVD #1 where I answer all the attendees burning questions on Goals and Assessment
  
  

• 4 must-do annual marketing strategies... Erm, do these at least once a year. If you don't that feeling of despair that might be lingering in the back of your mind right now, probably won't go away

• 7 must-do monthly marketing strategies... Publicity, strategic alliances, public speaking, advertising, direct mail, signage and internet marketing

• How to safely raise your rates without a client mutiny. Don't be afraid, clients that leave are weeds that need pruned anyway. Those who stay (which will be most of them) will give you more money for the same amount of work. One NPE member made an extra $400,000 in two measly months just by raising his rates

• The "NOT optional" marketing strategy and the success secret of the insurance salesman from Texas (works for fitness business owners too)

• Why you won't find cash in your comfort zone. Get out there and get profit with community-wide health & fitness events

• Dead client re-activation. Remember, it's around 7 times more expensive to find a new client, than to reactivate an old one. Are you overlooking the gold mine that's right under your nose? Not anymore

• How to get in the newspaper, on the radio and T.V. with publicity marketing. This is not some secret voodoo marketing secret. NPE members are doing it right now (CBS, NBC etc) and you will be too after watching this DVD

• Secrets of "tag-team marketing" (just like it sounds, there are other local business ready and waiting to work with you and dominate the market)

• Public speaking - please, please, please start using public speaking in your marketing (do it more often if you already are). When I didn't have a dime to rub together for marketing I got out there, got speaking gigs and grew my fitness business. Remember you are a health & fitness expert, people want to listen to (and pay you for) what you have to say

• How to never waste money on a "dog of an advertising campaign" again. Smash hits and sales, that's what we want. Not dogs

• Success secrets of direct mail marketing in the fitness industry. This is very tricky to get right. Improve your chances with this DVD

• Where to post articles online for the greatest profitability. Article marketing is FREE and you can make A LOT from it. NPE Members Clint Barr made $3,000 from one article he posted on the internet for FREE. Decent ROI, right?

• How to write like Eric (well, almost). If you don't know, Eric is considered the BEST copywriter in our industry. Frankly, there's no "considered" about it. He IS the BEST and you can be cranking sales letters, e-mails, postcards and whatever just like him simply by writing like a 7th grader. Confused? Watch the DVD and you'll see what I mean

• Why snail mail trumps e-mail... But not always

• Destroying buyers remorse with a "WOW!" campaign. There's nothing worse than that sinking feeling after a recently closed client calls to cancel (especially when it's a big money deal). That won't happen anywhere near as often with a "WOW!" campaign
  
  

• Proven ad (used in NPE Platinum Member Tony Maslan's infamous 91 clients in 90 days campaign) ripped apart, with its guts spilled on the floor for you so you can see exactly, every tiny, important little detail. Here's what a winning ad looks like. Copy it

• When you're getting an ad in a newspaper or magazine, always ask for right hand page as near to the font as possible. It'll get read more

• Negotiation tips - don't ever pay full price for a advertisement placement

• Build a book of all your marketing tools and date reference them so you know what bombed and what not to use again. But also, so you know what pulled and when it pulled. It'll be like placing a bet you already know the outcome of

• Marketing in our industry has one major roadblock. Use the same method Dominoes Pizza was made famous for and you can smash through that roadblock like a bulldozer strapped with a rocket blaster

• How to get inside your prospects head, so you can get inside their wallet... AND more importantly, so you can more easily persuade them on to the path of health and happiness :)

• How to identify and appeal to the dominant emotions present in your prospects (remember, people buy on emotion and then justify with logic)

• How to find out what your Unique Selling Proposition is. Your USP is the reason why Mr. Joe Public becomes your client, instead of going to the competition. That makes discovering your USP very, very important

• Overcoming objections. When you are selling with the written word (e-mails, ads or whatever) you need figure out and then overcome your prospects objections right there and then. You don't have the same luxury you do in belly to belly sales. In this DVD you'll find out exactly how to do that

• E-mail marketing secrets for the fitness industry with special guest Camelia Herndon (owner of a million-dollar fitness business and 2006 Fitness Together Franchisee of the Year)

• What to put in your subject line to get your e-mails open and your offer read

• 5 ways to kick-start your brain and keep your head jam-packed with ideas on what to write in your e-mails. Do you feel like you suffer from writer's block every time you need to e-mail your list? Not anymore!

• "How A Funeral Taught Me A Life Lesson." Plus other barn bustin' e-mail examples you can model

• Publicity marketing: find out how to become a fitness celebrity. Special guest speaker is NPE Platinum Member Holly Leonard

• Discover how Holly got on the front page of the health supplement one week, and on CBS the next. Now she can get publicity on demand, literally anytime she wants and you can too when you hear how she does it

• Plus, hear how Holly was called (from a 7-month old contact) to do a bi-weekly column in a business magazine. You need to get on publicity today. It's just like FREE marketing, only better

• How to effectively delegate. Any time you spend not working to your strengths is time wasted, leverage is key to a successful business

• How star salesman Dick Chilton took a German pharmacy giant's sales wing from $12m to $400m with pig-headed stubbornness. Think you're stubborn enough to boost your sales too?

• Effective management and leadership. As the business owner you are the keeper of the vision. Everything you do, and everything your team does, must move towards achieving that "reason why" you started your own business in the first place. Monitor your progress, and take a "heads will roll attitude" with any one or anything that gets in the way

• How to manage your time with free (fun) days, buffer days, focus days and work days. Everyone has the same amount of time. Bill Gates had the same amount of time as the frozen goods aisle manager at your local Wal-Mart... Bill just invested his time more wisely and you will too after this DVD

• There's nothing like a gun to the head, to "get er done!" A peculiar motivation secret that will kick your butt into overdrive

• Automation techniques. Cheap technology that can save you time and make you a whole heap of money... Giving you more freedom and more bucks - hit the beach!

• How to do a body fat check on your business. If you're not tracking your clients numbers then you have no idea where they are, and what they need to do to effectively and efficiently achieve their goals. Same goes for your business

• How to see - at a glance - what's wrong in your business and fix it

• How to see - at a glance - what's right in your business and do more of it

• What's next? Building speed and leverage so you can create a million dollar fitness business in 3 years, instead of 10... You'd prefer 3 years, right?

• The reason why most small businesses (including Adam's) fail and what you can do to stop that from happening

• Old School Vs. New School selling (one costs a lot of money and requires a lot of work, the other doesn't) Which sales process are you using in your business?

• Five declarations for a successful fitness business owner. Multi-millionaire marketer T. Harv Eker urges you commit to this mindset, if you want financial abundance and freedom from your fitness business:

1. "I am a marketer in the business of health & fitness training"
2. "I create strong systems for both my front-end and back-end"
3. "I market frequently and continuously to my database"
4. "I have an effective, formalized referral program"
5. "My continuity is a huge money-maker"

• How nutritional company Jigsaw Health went from $1m to $6m using a marketing strategy I preach all of the time. This really does work, if you just do it

• What Intel (the multi-billion dollar processor company) did in our last "recession," to claim an extra 5% of their marketplace when things got good again (as they always do). If it's good enough for Intel... Right?

• The Ultimate Marketing System. This is used here at NPE and by the guys I learn from... Dan Kennedy, Bill Glazer, Jay Abraham, Alex Mandossian and more... Again, if it's good enough for them... Right?

• Sales & Revenue Matrix - So you can track, right to the cent how much each service you offer is making for you every month. Maybe small group coaching isn't pulling its weight for you and you need to ramp it up a notch? This matrix will tell you for sure

• Marketing & Sales Matrix - Do you know exactly how many leads you need to generate each month to reach your sales goals? If not then you can't possibly have 100% clarity over your marketing. That all changes with this tool

• Goal Setting Worksheets - Obviously it's important to have goals. But you need to go one more than that and have defined, realistic goals. This worksheet will help you figure out exactly what they are so you can plan the best route to achieving them in the shortest time possible

• SWOT Analysis Worksheet - SWOT (strengths, weaknesses, opportunities and threats) allows you strategize the best plan of attack for success by taking an in-depth look of your business and the marketplace. It will show you where your resources are best invested and why. Very valuable

• SWOT Matrix Worksheet - Here you refine what you discovered from your SWOT analysis, so you can align your strengths and opportunities for maximum profit in minimum time

• Fitness business assessment worksheet – Using this worksheet, you will take a detailed snapshot of exactly where your business is now – revenue, clients, inactive clients, your database and more – you will see clearly where you are now, and from there you will know exactly what action steps are required  to progress forward

• Marketing Planning Worksheet – Quite important, obviously. Marketing is everything you do to grow your business and with this tool you will plan it to the tee. No stone will be left unturned as you figure out exactly what you need to do internally and externally to achieve your monthly goals

• NPE Tool Creation And Copywriting System - For the first time ever we are revealing this outside of the company. It is the exact same, step-step system we use at NPE to create every marketing piece that goes out the door. If you want to know how to write blockbuster sales letters and ads like Eric, simply use this system

• E-mail Exhibits - Also included in your Tools workbook and CD are e-mails Camelia has sent out to her list. These are proven relationship builders and profit pullers. When you read them, it should finally "click" - and you will know what you need to be putting in your e-mails and why. Ideal if you've struggled with e-mail writing up until now

• Print Ad Exhibits - I've included 9 print ads in here too, for the same reason. If you want some proven client grabbers to model, there's plenty in here for you

• Tracking Worksheets - These worksheets include sales tracking, client management spreadsheets, marketing tracking, trainer workload tracking and capacity tracking. These worksheets allow you to monitor your profitability to the dollar

• Review Worksheet - Reviewing is the final piece of the puzzle. Plans and goals are always changing and being adjusted. They need to be. Use this tool to review and adjust to efficiently and effectively continue to grow your business and move towards your goals
  

"UNBELIEVABLE!" I had the opportunity to go attend the first NPE event in Boston here and let me tell you... UNBELIEVABLE... I have been part of the fitness industry for 24 years and I've gone to hundreds of seminars. Those other seminars were amazing. They really were. They were like the Mercedes of the industry. But you NPE deliver over the top."If you're looking for quality information. Top rate. This is where you get it. This past weekend You are like the Lamborghini of the industry. If you are looking for top quality business building information. This is where you find it." Ken Roetman, Bocan Raton Fit Camp, FL

MY PIVOTAL YEAR! “I made $10,050 in one day - my first day open! My wife was jumping up and down and actually cried when I told her! This will be the pivotal year for my business and that’s thanks to NPE. I never knew what I was missing or how important it is to learn from the experts.” - Ed Downes, RenuBody, South Grafton MA

"I Can Finally Work ON My Business!" "I thought that I knew all this fitness business management stuff, and I really found that I did not.  The way you guys [NPE] teach and the tools that you provide are worth many, many times what you ask.  Being able to finally work ON the business gives me an immediate and long term return on investment.” - Sandy Mayer, Fitness Together, MA

All this for peanuts!

• 5 x DVD recordings of the Boston Mega Training Workshop ($1,485 value) - In these DVD's Eric, Dick and I share with you a 5 step success plan that will allow you to (if followed) create a million dollar fitness business in 3 years or less. "The Blueprint" is a proven winner. And with the guarantee you cannot lose.

• Tools Workbook and CD ($997 value) - Not only will I share "The Blueprint" with you in the DVD's, I am also going to give you every single tool required to take action. These are done for you. Just fill in the blanks and you will have a step-by-step million dollar blueprint geared specifically to your fitness business.

• 5 x DVD fast mover bonus presentations ($885 value) - After a nutrition intensive with John Schirra, Dr. Stephen Chaney and Bobby Brandeburg, you will then find out how to find the best trainers in your local area to help you achieve the growth you desire. Then Lynn VanDyke will unload secret after secret of how to profit from a fitness business website. And after all that, you can get inspired and get ready to take action by watching the Rags to Riches fast mover bonus DVD.

• 10 x Audio CD fast mover bonus of everything ($397 value) - Plus, for your convenience I'll put everything onto audio CD for you too. So you can listen to all this in the car, or put it on your MP3 player and listen in while you work out.

• AND A One Year Guarantee - Try "The Blueprint" completely risk-free for one whole year before deciding if it's right for you. If after implementing what you learn you do not feel you are firmly on track to a million dollar fitness business (within 3 years) you can have your investment back. No worries.
  
  All told that's $3,764 worth of business building booty for you to get your hands on. BUT... as valuable as it is, it won't cost you anywhere near that...
  
  

     Other fitness business owners were paying $2,000, $3,000 or more for flights and accommodation alone just so they could hear this stuff in Boston - and then there's the cost of the ticket on top of all that!

     A lot of money for sure. But then they were smart enough to realize it's an investment they will make back many, many, many times over.

     Whatever. That doesn't really matter to you because you don't have to cough up anywhere near that much dough. Not even close...

     For your 5 DVD's, Tools, 5 Fast Mover Bonus DVD's and 10 Fast Mover Audio CD's I ask for a pittance of just $497.

     That's about $51 per hour of oh so valuable, take it the bank video.

     Eric and I normally charge $800 per hour for consulting, so you can see the value here - right? - it's a steal!

     What's more, I'll let you split that $497 investment over 2 months (if you want). Making it irresistibly easy to get your hands on this! Click here for details on that.

     If you can get just one new client using what we share on this then you're back up. So I urge you to click below now, so I can ship "The Blueprint" (completely risk free) to you ASAP...

   Alright. I'm pooped! It took me one whole day (without stopping) to write this. I was so excited to get it out the door to you. I couldn't wait! I hope have covered everything for you. If not, please get on the phone and put any questions to the NPE office on 1-888-866-4998.

     Let me leave you with a quote now from WWII hero General Patton, it sort of sums up nicely everything I've been trying to tell you: