The DEEP-CORE™ Guarantee:
“Put The DEEP-CORE™ Fitness Marketing Lead Generation &
Conversion System To Work In Your Fitness Business And Get Up To 40 New Clients EVERY 14 Weeks...Even In A Tough Economy”

"What 99% Of All Fitness Professionals DON'T Know and Will
Never Find Out About...The FOUR Fitness Marketing SECRETS
For Dominating Your Local Area"

From Sean Greeley
East of Chapel Hill, NC
Thursday, 8:35 a.m.

Dear Fellow Fitness Professional,

         What I’m about to show you will forever change the way you do business.  You will never again struggle to generate high quality fitness leads eager to work with you.  And you will never again stress over how to make more money in the business you love.  That’s not an empty promise, it’s a “put-my-money-where-my-mouth-is” flat out guarantee.

         I know you’ve “heard it all before” and are probably seriously skeptical about anyone making big promises like this to you. 

And I don’t blame you one bit.

         It seems like everyone and their brother is coming out of the woodwork to sell the “latest and greatest” new fitness marketing “magic bullet.”

         And it’s all so lame.  In fact, most of it is just blatant piracy and incest.  One guy stealing from the next, regurgitating the same ‘ol, same ‘ol, trying to pass it off as the greatest thing since sliced bread.

         I won’t waste your time with that B.S.

         All I’ll do, with your permission, is show you THE system (and I mean a REAL system, not a bunch of disconnected marketing “ideas” that leave you swinging in the wind trying to guess what to do next) that generates an ever-growing, predictable and reliable explosion of fitness leads coming into your business.

         And I don’t use the word “explosion” loosely.

         I’m not talking about a trickle of leads.  I’m talking about a steady stream that quickly becomes a raging river, a freakin’ flood of hot, new, eager, ready-to-buy leads.

         I’m talking about making you the dominant “player” in your local area, just like I was in mine.

Who I Am, And What I’ve Done That Makes It
Worth Your Time To Listen To Me

From 2002 to 2005, I generated 653 paying personal training clients for my fitness business, Wake Up Training™ in Orlando, Florida. I put two competitors completely out of business (not intentionally…they just couldn’t keep up…one of them came to me asking for a job) and I literally dominated my town, my business running at or very near full capacity, the cash flowing.  I don’t tell you that to impress you, but rather to impress upon you that I’m not just blowing smoke.

     Here’s a picture of me doing a small group fitness workshop, which is just one of the ways I got new clients, even though I wasn’t what you’d call a “gifted” public speaker.

     In DEEP-CORE™, I show you the SYSTEM for easily finding dozens of low-pressure, friendly neighborhood speaking gigs like this every 2-4 weeks. And the system for converting the leads from your gigs into paying clients (which is one of the HUGE secrets the so-called “experts” never mention).  Of the 14 people in the room for this workshop, 9 of them became clients. And I did this (among other things which I’ll tell you about in a minute) over and over again, month-in and month-out. 

If you can talk about the benefits of health and fitness to one person, you can do it to 15 or even 50 people. All you need to know is how to get the gigs, then generate and convert the leads. We cover all that in DEEP-CORE™.

We Go Deep Into The Four Core Low-Cost,
High-Impact Lead Generation Strategies…
The Only Four You Need To Reach Critical Mass!

         Getting and delivering small health, fitness and nutrition workshops is only one of the four CORE external lead generation marketing systems in DEEP-CORE™.  The other three are all similarly low-cost and high-impact.  In fact, these are the ONLY four external marketing strategies and systems you may ever need to bring in more leads than you can handle, and get to critical mass quickly.

         But we don’t stop there.  External lead generation marketing is just one piece of the puzzle.  You also get internal follow-up and conversion marketing, and most important of all, the system for integrating – for connecting – the external and internal marketing tools and systems we teach you, so everything runs practically on auto-pilot, bringing you the leads and consultations you need every single day

         When your internal and external marketing is humming, you’ll NEVER show up to work again wondering where the next client will come from.  Those days are gone…for good.

I Know You, And I Know That’s What You Want…
Because I Was You

            Back when I was running my personal training business, I got to the point where my marketing was producing more and more fitness clients every day.  But it wasn’t always that way. I struggled in the early days and had to learn how to do the things I’m going to show you in this report.   I have walked in your shoes and I know the uncertainty you feel.  You’re frustrated with how hard you have to work to make a living. You wonder – “shouldn’t it be easier than this – what am I doing wrong?”

            The old advertising or word of mouth marketing you relied on just isn’t working anymore.  The big-time “players” are coming into your market and it’s obvious they’re siphoning clients away from you. It’s getting more and more difficult, every day, to get the type of clients you want – everyone is shopping on price.

            When I say “I feel your pain” you can believe it…because I lived it too.  I know how frustrated you are with your income fluctuations, the “yo-yo” syndrome you are dealing with. One month everything looks okay, the next month you’re scrambling to make ends meet.  Living life on the income “bungee cord” is taking a toll on you, your family, your future.

            You’re feeling out of control, putting out so many fires in your business, it’s practically a miracle you have 10 minutes a day to do any kind of marketing. 

And when you do have time…you don’t know what to do, or are worried you’ll do the wrong thing and lose more money.  It feels like you’re running faster and faster on the “business treadmill” and not getting anywhere.  And that sucks!

            You’ve got a mountain of busywork that seems to get bigger every day. There just doesn’t seem to be enough time in the day for everything that needs doing, and if it doesn’t end soon, you could burn out completely.  I’ve been there, my friend.  I have been there.

I know what it’s like to worry about
where the next client is coming from.

            What may be the worst feeling, though, is that you KNOW you provide a great service, have real expertise and can really help people…if they would only choose you.  But you also know you may not really understand “marketing” and often feel like you’re reinventing the wheel over and over again, wasting money or doing things the hard way unnecessarily.

            And what about referrals?  Where are they?  Where’s the loyalty? What’s going on? How can you fix it?  What can you do NOW?

            You feel like you’re working longer, harder hours and not getting ahead.  It’s like you just want the world to stop for a week so you can catch your breath, get some rest, recover, and hopefully get your business back on track. 

And then there’s your family and friends.  You want more time to enjoy life – to really live life – and not have to WORK CONSTANTLY.  You’re wondering… “Where will this end?  What can I do to stop this freefall?”

            Plus there’s a dangerous commoditization within the fitness business.  And so much competition. How can you effectively differentiate yourself so people take notice, value and PAY you what you’re worth.  You always thought you’d be able to provide financial security for yourself and your family, but now you’re questioning that.  And if things don’t change…fast…

            Look, I know where you are.  I know where you want to go.  And I can help you get there.  I did it myself, in my own fitness business, and I’ve since helped hundreds more fitness professionals do it, too.  I will help you, I promise you that. But only if you’ll listen, and take action…

            Tactical marketing – like running an advertisement or mailing a postcard or trying to get all your leads from your website or networking or trying to be a “by-referral-only” business – can drive you to bankruptcy or drive you crazy, whichever comes first.  Let me explain why – because this is a vitally important marketing secret very, very few understand…

If you have a fitness studio, bootcamp, health club, in-home training business, etc., and maybe a couple trainers working for you, or any kind of overhead “nut” you’ve got to meet every month, you need MULTIPLE marketing strategies in place to generate the volume of leads you need each-and-every month in order to produce the volume of clients and cash-flow you need to make payroll, make your rent, and make a salary for yourself (and hopefully some profit, too).

Unless you are a superhuman workaholic MACHINE, it is virtually impossible, as you probably already know, to run multiple marketing tactics, manage the leads, handle the phone calls, the website, do the networking, the public speaking, the PR, the strategic alliances, the advertising, the copywriting, and on and on…

…unless you have a SYSTEM for STRATEGICALLY integrating all those tactics, so it makes sense and they all work together synergistically, one supporting the other, creating marketing TRACTION and MOMENTUM.

            Let me give you an example of tactical marketing - something you can probably relate to…

“Icing The Cake”

            One tactic used by many fitness studios is renting lists of prospects that fall into your target demographics that live within a certain radius of your facility, and then mailing them a 3-step 'sequenced' campaign.

            If you've been following my business partner, Eric Ruth, and I for any length of time, then you know Eric's written the highest client-pulling, profit-producing direct mail campaign of all time called "Icing the Cake". And it's literally brought in thousands of paying clients and millions in revenue for the fitness professionals who use it.

            It's pretty sweet.  Here’s how it works:

            You rent a list, mail letters on schedule, and new prospects literally walk-in and hand you their credit card.  Problem is that it can work sooooo well, that many studio owners get very complacent, and stop doing any other external marketing whatsoever.

            They get lazy and don't use any other tactics like public speaking, publicity, strategic alliances, etc.

            Heck, why should they when all they have to do is mail some letters.... and new clients walk right in the door?

            Here's why:

            Because getting direct mail to pull to cold lists is the HARDEST thing to do. For even the best copywriters and direct marketers, getting direct mail to pull to cold lists CONSISTENTLY every single time is virtually impossible.

            It doesn't take long before all the people that will respond to direct mail do, and then it becomes much more difficult (and expensive) to get the rest of the people who have NOT responded to take action.

            Before you know it, one big direct mail campaign will bomb and you're out a few thousand bucks (ouch) and you've got no new prospects coming in the door (so no new revenue that you really NEED to keep things moving cash-flow wise).

            This is what I call "getting caught behind enemy lines".  And it puts you in a world of hurt.

            And it's all because you didn't put a comprehensive, integrated, STRATEGIC and SYSTEMATIC marketing plan in place, that uses multiple external campaigns to keep your pipeline full of LEADS.  Have 1 or 2 months where no new clients walk-in, PLUS losing $5-$10K in direct mail campaigns that didn't pull... well that's a recipe for going out of business.  That’s a recipe for bankruptcy.

            It is THAT scary.

            One month you're on the top of the world, then 2 months later you're cutting staff, worried about paying your bills, and on the ropes about to get 'knocked-out'.

            Over the past couple years consulting with studio owners, I've seen this scenario happen a few times to VERY good people.

            And it was all preventable.

            Whatever you do, DON'T let this happen to you.  Instead, put the DEEP-CORE™ SYSTEM in place so you don't EVER run out of leads. If you take nothing else away from reading this report, let it be this…

…diversity gives stability!

            You simply MUST, particularly in this day and age of hyper-competitiveness, have marketing diversity that is STRATEGIC and INTEGRATED so you can get marketplace traction, gain momentum and reach critical mass.*

*Critical mass is like nirvana for any small business, not just fitness businesses.  It is defined as the point at which your business has such marketing momentum, so many “poles in the water” producing such high lead-flow, client-flow and cash-flow, that you have total, rock-solid stability and security. Your positioning within the marketplace is cemented in place, there is significant word of mouth “buzz” about your business and your growth and profitability just snowball.  Businesses can and do get there. Many of our NPE clients are experiencing this phenomenon right now.  They have made what we call “The Quantum Leap.”  And you can, too.  It’s absolutely within your reach when you approach your marketing strategically and systematically.  I know I keep saying those words, and I hope they don’t ring hollow with you.  I hope you “get it.”  Because being strategic and being systemized is the answer to every client acquisition problem you have.  The only answer.

            It’s one thing to generate leads, almost anyone can get out there and do a public speaking gig where they collect names, or run an ad that produces some phone calls.  In fact, that’s the easy part.

            The hard part, and the most CRITICAL part, is how to follow-up and CONVERT those leads into consultations.

            And here is the truth: nobody else in this industry has a SYSTEM for doing this other than Eric and me.  Nobody.  Here’s what everybody else will tell you about conversion… “Send your leads an email newsletter.”

            Yeah, right.

            Sending out some canned, cheesy, recipe-of-the-month, exercise-of-the-month email newsletter will not compel anyone to buy from you.  Any sales you get will be in spite of the newsletter, not because of it.

            And the numbers tell the whole story here.  The fact is that the vast majority, upwards of 90% of your leads are simply…

…not ready to buy right now!

            They’re just not, and if you expect them to, or count on them to, you’re in trouble.  You may have heard the “will you marry me?” analogy. If not, it goes like this.  After your first date with a girl, if you suddenly ask her to marry you, she’s gonna look at you like you’re nuts…and there won’t be a second date.

            Same holds true for most leads.  They don’t know, like and trust you enough just yet to enter into a committed relationship.  They need nurturing, love…and PROOF.  Lots and lots of proof that you are who you say you are.

            Fine.  So you give them what they want by using the DEEP-CORE™ FOLLOW-UP and CONVERSION SYSTEM.  And when you do…oh my lord…your prospect to client conversion shoots through the ever-loving roof.  As do your profits.  Again, let’s look at the numbers, because you just can’t ignore this…unless, of course, you’re foolishly myopic…

            Let me explain this chart to you, in case you’re not clear on just how sexy it is.

            This chart illustrates why your conversion rate makes a massive difference in how much profit you make…from the same number of leads.

            (Pay close attention, because I'm going to show you something truly remarkable.)

            Let's say you sell a package of training sessions costing $1500, and you invest $1000 in marketing to get 20 good leads (from one or more of the 4 low-cost, high-impact marketing strategies we teach you in DEEP-CORE™).  By the way, a $50 lead cost is excellent, and if you convert properly, you can literally get rich with these numbers.

            Now, let's also say you really don’t do much of anything to follow-up with the leads that don’t buy from you immediately, so you have an "average" prospect to client conversion of 10%. (For every 10 leads, you make 1 sale).

            So from your 20 leads, you sell 2 service packages at $1500 each, which is $3000 of revenue. Right? But it costs you $1000 just to get those leads. So the thing that really matters to you, your profit, is just $2000.  (Even if you’re a one-person business with no overhead, you could barely survive on this. And if you’ve got any kind of overhead “nut”, you’ll quickly go into the red with these numbers.)

Are you with me so far? Good. Now, watch this...

            Let's say you could raise your conversion rate to 15% (a 50% increase). Would your profits go up by 50%?  No, it would do better than that!  Why?  Because your LEAD COST remains constant.

            For every 20 leads, you now sell 3 packages at $1500 each, which is $4500 in revenue. It still costs you $1000 to get those leads.

            So your profit is now $3500.  That’s a 75% increase in profit, with just 50% better conversion. Do you see how the math works in your favor.  Do you see the geometric increase in percentage of profit?

            At 20% conversion, which is a 100% improvement over 10%, your PROFIT increases 150%!!

            And at 40% conversion rate – which is not unrealistic with the DEEP-CORE™ SYSTEM - your conversion rate is 4 times better, and your PROFIT is 450% more than if you were converting at a pitiful (but average) 10%.

     When you can AUTOMATICALLY convert like that, your only job becomes turning up the lead flow – opening the faucet using the four DEEP-CORE™, low-cost, high-impact external marketing systems.

     Think about it.

     If you’re investing $1,000 to get 20 leads, and you’re converting at 40% (8 new clients for every 20 leads generated) your PRIMARY responsibility becomes simple…

     …just re-invest some of your profits to get more leads!

     Because now, instead of making a measly $2000 profit per 20 leads, you’re making $11,000 profit…from the same number of leads.  What happens when you have great external marketing like the DEEP-CORE™ Systems bringing you 50 or even 80 leads every month?  (Think about that, and wait until you see what I have to share with you in Secret #4, coming up in just a minute.)

            And it’s how you can make more than enough money to provide for yourself and your family the way you dream about.  That is how you build a real business that gives you real financial security and the freedom that comes with it.

            We’re in tough economic times right now, and probably for the foreseeable future.  People are tightening up their purse strings and are much more resistant to the same old, same old marketing “noise.”

            It doesn’t mean people aren’t buying – it just means they are much more judicious and circumspect about WHO they buy from. 

So now, more than ever before, it’s vital that you become a relationship marketer.  Otherwise you will keep chasing after clients, and they will keep running from you.

            Lead generation marketing, the kind of marketing we teach you (and give you the COMPLETE SYSTEMS for) in DEEP-CORE™…

…is relationship marketing at its finest…and most productive.

            In fact, you are in our NPE relationship marketing funnel right now.  The same way you found us, is one of the ways new clients will find you when you use the relationship marketing, lead generation tools and systems we give you. 

Look, if you read any good book on marketing, you’ll see that all the “gurus” worth their salt teach lead generation relationship marketing.  It is, without exception, the single most productive and potent form of marketing there is, bar none.

            And frankly, if you’re a really good student and have the time and money for trial and error, you can learn a lot of solid relationship marketing strategies from about a half dozen $20 books.

            Problem is, they teach you sound strategy…but give you no system.

            And that, my friend, is a BIG problem.

            Because when it’s all said and done, you’ve gotta have BOTH.  Strategy alone won’t do the trick.  If so, you’d have all the clients you need, you wouldn’t be reading this report right now, and we wouldn’t have thousands of fitness professionals like you searching us out, desperate for our systems.

            Heck, we’d be out of business.

            But truth be told, business for us has never been better.  And that’s because nobody else has what we have, nobody else can teach you what we can…nobody else can give you the fully integrated, SYSTEMIZED approach that guarantees you NEVER RUN OUT OF LEADS.

            Last, but definitely not least, let me share with you…

            I alluded to this earlier in Secret #2 when I asked you to think about what would happen to your profits when you begin to get really significant monthly lead flow.  Now let me spill the beans about the ultimate security secret all successful marketers understand.

            Here it is…

            We create our very own marketplace.

            Also known as the “house” list. 

            As your lead flow increases, all those names get plugged into your database and consistently communicated with – cultivated and nurtured – so that over time an ever-growing percentage of them buy from you or refer to you.  In time (and it doesn’t take long), you can be pulling 70%, 80%, 90% or even 100% of your business…

…right out of this list…right out of your own personal marketplace.

            This one asset, more so than any other asset you have now or ever will have…more than your physical business and its equipment, more than your employees, your own home or even your own retirement account…is the single most valuable asset you will EVER own.

            The importance and value of an ever-growing, well cultivated and nurtured house list cannot be overstated.  Because when you have this list…when you have your very own personal marketplace…you have…

…a license to print money on demand!

            Let me give you an example of just how powerful this is.  Consider this scenario…

            Tomorrow you go into your studio and your landlord comes to see you. He tells you that your neighbor in the building is going out of business and the space will be available in three weeks. He wants to know if you’re interested in expanding into it.

            Your business is near capacity right now, but you’ve been itching to start a small group fitness program, only you don’t have the space for it.  Now you suddenly have an opportunity – the best possible opportunity – right next door.  Put a door in one wall, gets some balls and bands, and you’re in business with a small group fitness program that can quickly double your revenue.

            The only catch, the landlord tells you, is that you have to commit within one week or he’s going to put the space on the market.

            So what do you do?

            Well, since you have a large, responsive house list – your own personal marketplace – you know exactly what to do.  You quickly write up a letter offering the first week of group training at half price for the first 30 people who respond, you put the same copy in a couple emails, maybe you even record a voice broadcast message…

            Then you roll out this little campaign to the 1500 leads on your list…and within 5 days you’ve sold out your first group class.  Next step, call the landlord and do the deal…using the money you just took in from your new campaign…you’re not “out of pocket” one penny!

            That is the power of your own marketplace.  That is how you print money on demand.

            And make no mistake about it…this happens all the time.  There’s nothing “magical” about it.  It’s just smart marketing.  The kind of marketing YOU can do when you have a strategic, integrated marketing SYSTEM in place like DEEP-CORE™.

But here’s the sad, and sickening, reality…

            Look around you.  You are savvy, you know what you see…and you see every highly successful business systematically, methodically, and strategically growing their list.  Can you think of one single website of a successful business that does NOT encourage visitors to “sign up” for something?

            And yet, despite how obvious this is to anyone paying attention, when was the last time you called or went into a locally owned small business and they did something…anything…to capture your contact information so they could begin relationship marketing with you, make you offers…sell to you…repeatedly?

            I’ll give you $50 right now if you open the yellow pages and randomly call ten local businesses in your town and ask them for a price, or for any information, and more than two of them make any attempt whatsoever to capture your contact information.

            How pitiful is that?  They spend, collectively, tens of thousands of dollars every year to be in the yellow pages…and yet they are absolutely clueless about how to use it to effectively grow their businesses. They’re just flushing marketing dollars down the toilet.

            It confounds me to no end.  Despite seeing this strategy – the ultimate marketing strategy – utilized consistently by so many successful businesses, on and off the internet…small local businesses do nothing to replicate it.

            Why is that?

            Why do so many small businesses, probably including yours, allow so much opportunity to slip through their fingers every single day?  Why do they spend and spend and spend on this marketing tactic and that one, yet struggle so mightily just to keep their heads above water…let alone make a decent profit?

            Why?

            I’ll tell you why because I know firsthand – it happened to me in the early stages of my business and now I see it time and again with other fitness business owners.

            Here’s the problem: you collect business cards when you network, you write down names and numbers when folks call (if you remember to ask for it), you get some opt-ins on your website, you may even collect some leads from public speaking.

     But then they all get crammed in a drawer somewhere, or haphazardly entered into some archaic and almost useless excuse for a “database” that NEVER gets utilized.  Those names – those incredibly valuable LEADS – get squandered, lost, wasted or ignored…

     …because you don’t have a SYSTEM – a truly effective database management system – that allows you to LEVERAGE the LEADS into cash!!!

            It’s a crying shame…and the ultimate marketing sin.

            Because the list is king, my friend. The list is king.

            And that’s why we spend an entire week in DEEP-CORE™ teaching you how to set up and leverage your “database command center.”

            Because you do want the ability to print money on demand, don’t you?
           
So let’s get down to brass tacks and talk about what we have for you.  Let me tell you about the…

DEEP-CORE™ Fitness Marketing System

“How To Flood Your Fitness Business With Red-Hot Leads
Every Single Month And Hit ‘Critical Mass’ At Warp Speed…”

The ONLY Comprehensive & Complete, A-Z, Step-By-Step,
STRATEGIC Marketing SYSTEM In The History of the Fitness Industry!

Contains all the done-for-you marketing tools
you need to get started immediately.

Until now, every other marketing program available in the fitness industry has either:

1. Showed you just one tactic (i.e. just public speaking, just advertising, just internet, just publicity, etc.).  Because of that limited scope and lack of an INTEGRATED STRATEGY that’s SYSTEMATICALLY IMPLEMENTED, the tactic has limited (if any) long-term impact on your business.
    
2. Showed you dozens of tactical “ideas.” This is like eating at a buffet: you have so many choices, so much that looks good, but your plate can’t hold everything.  So you take a little of this and a little of that.  Ultimately, this never works because you just end up with half a dozen different things partially started, like 6 individual plates you have to keep spinning on top of those sticks. Once again, there is no INTEGRATED STRATEGY that’s SYSTEMATICALLY IMPLEMENTED.

DEEP-CORE™ changes all that.  Because DEEP-CORE™…

• Gives you complete external and internal fitness marketing SYSTEMS; both lead generation and follow-up conversion, and you get the done-for-you marketing tools to hit the ground running
• Gives you the ultimate fitness marketing success secret – how to legally print money on demand by setting up and leveraging your database
• And integrates everything into a comprehensive SYSTEM with a strategy of preeminence that gives you traction, momentum and dominance in your local area 

            Three full years of testing, tweaking and refining have gone into DEEP-CORE™. 

            This is the culmination of thousands of hours of work, well over $200,000 invested in real-world testing and tracking “hard-knock” education, and feedback from hundreds of fitness professionals.

            Simply put, DEEP-CORE™ is the ONLY comprehensive and complete, A-Z, step-by-step, strategic marketing SYSTEM in the history of the fitness industry, containing all the done-for-you marketing tools you need to get started as soon as the big box arrives.

            You can get DEEP-CORE™ two different ways, so you have two different options to consider.

      Here’s the details on each option...

            Live Coaching PLUS Home Study Program Option:
            You get everything in the Home Study program (which I’ll tell you about in a second) PLUS 6-weeks of live webinars/tele-coaching. There is a strict 20-student limit for this live coaching option. A new class begins approximately every 90 days, so if you invest in this option and the next class is already full, you’ll be slotted into the following class, but you will still receive the Home Study Program immediately, so you can get started right away.

            I cannot over-stress the importance and value of being in the live coaching class.  Not only do you get access to our instructor, Camelia Herndon, who is a DEEP-CORE™ graduate, the 2006 Fitness Together Franchisee of the Year and a million dollar fitness business owner, but you also get instant feedback, instant answers to your questions and ACCOUNTABILITY.  And you already know from your own work as a coach just how important accountability is.

            But the reality is that not everyone wants or needs that level of interaction and accountability, so that’s why we also offer this second option…

            Home Study Program Only Option: 
You get everything pictured on the previous page and described below (it’s a HUGE box, but easily digestible, systematically presented in step-by-step, PLUG-AND-PLAY format so you put it to work quickly. 

            Here is everything that’s included in the DEEP-CORE™ Fitness Marketing System:

First, understand that the purpose of DEEP-CORE™ is to install in your mind and your business the most lethal Fitness Marketing Strategy, Systems and Tools that work consistently, repeatedly and reliably to make you THE dominant player in your local area.             We install into your mind and your business the most potent fitness marketing strategy, systems and tools ever created.  Each webinar is recorded and delivered to you on DVD (in addition to being posted to the DEEP-CORE™ Best Practices Forum which you get access to free, for life).  You’ll also receive the primary manual in a 3-ring binder, all the marketing tools printed out in a manual as well as delivered to you on a data CD so you can just open them up on your computer, personalize and use, plus all the other components, including the four core external marketing systems (everything is itemized and described below).             Here’s what’s covered on the live webinars if you choose the live coaching and training option, or on the DVDs if you choose the Home Study Program Only option (remember, if you choose the live training option, which I recommend, you also get the Home Study Program): DEEP-CORE™ Module One:             The first module is devoted to giving you the big picture overview of the entire marketing process, soup to nuts, A to Z.  In order to effectively and profitably implement the tactics, you must first understand the strategy.             Complete process maps and systems for :   Lead generation – how to use the four core marketing strategies to generate endless leads Lead capture via web, phone and walk-in – how to grow your database (personal marketplace) fast Lead follow-up and conversion – how to use relationship marketing to convert up to 40% Client "stick" – how to WOW! your clients and make loyal and compliant Testimonial farming and capture – how to generate SOCIAL PROOF (the most powerful tool of all) Referral farming and capture -  how to leverage every relationship to get even more clients faster Client resell, up-sell and cross-sell – how to explode the lifetime value of every client                  The process maps graphically represent the strategy, showing you precisely how each piece of the puzzle fits together, giving you complete fitness marketing clarity…finally.  Now you will no longer have lingering doubts about exactly how, and in what order, to implement and execute. Just refer to your process maps and you’ll instantly know what to do (see special bonus listed below – you will receive a large scale process map ready for mounting on your office wall).             Database organization:   Prospects – how to segment your database so the right marketing goes to the right people Active clients – how to WOW!, leverage and make them loyal Inactive clients – how to reactivate…on autopilot! Referral sources (strategic allies, networking, chamber of commerce, etc.) – how to get them to actually refer…finally! Publicity contacts – how to locate, develop relationships and get them to give you publicity                 There’s nothing ‘sexy’ about this at all. In fact, you’ll likely find database organization one of the most mind-numbing activities you ever do.              BUT NOTHING COULD BE MORE IMPORTANT.              Your entire marketing domination plan and strategy flows from your database.  This is the #1 biggest mistake we see fitness professionals making over and over again.  They never get around to properly organizing and setting up their database, and that’s why they struggle to gain traction and momentum in the marketplace.  That problem goes away for you starting now.  Module One Value: $750 DEEP-CORE™ Module Two Database set-up and management – everything you need to know to get it right the first time Using Excel, ACT! or InfusionSoft to segment, evaluate and utilize the marketing power of your database to begin: Lead generation, capture and conversion; Leveraging strategic alliances, your SOI (sphere of influence) network and the media (for publicity); Rolling out testimonial and referral farming campaigns; Raising the rates, cross-sell, up-sell and re-sell campaign strategy, and more. Once your database is properly organized (as you learned in module #1), now you can begin to leverage the technology for maximum lead generation, follow-up and conversion.  You’ll discover what you need to do, watch and monitor, and what can be outsourced to your administrative assistant…taking the ‘pain’ of database management away. An entire Module (one week) is devoted to this section alone because it is so vital to your success in marketing. Again, everything – everything – flows from your database: this is how you learn to “print money on demand.” After this week, the entire process of fitness marketing begins to get a lot more fun. Module Two Value: $1000

“It’s like I was wandering around in the dark and NPE turned on the lights!  Now I can clearly see the path I need to take to get my business cranking.”   Nicole Simonin Shape It Up, LLC. Monroeville NJ      I wanted to tell you about my personal growth from taking this course.  When I purchased Deep Core, I just held my breath and prayed that I was making the right decision (this was purchase on the ole’ credit card). I kept saying to myself if this doesn’t seem right I can cancel up to the third class…. Going into Deep Core I knew absolutely nothing about marketing.  After completing the Deep Core, it is amazing how much clearer and simpler my marketing approach has become.      It’s like I was wandering around in the dark and NPE turned on the lights!  Now I can clearly see the path I need to take to get my business cranking. I can say that in the first two weeks that I really started to implement some of the Deep Core strategies and I got immediate results (just doing a couple things!)  So I can only imagine what the future holds when I get the whole process going!  I am extremely glad that I purchased this program.  I feel like some weight has been lifted off of me!  Next up for me is AutoCloser :-) and then I’ll really be unstoppable!      If 10 is the highest rating I can give, then I rate the quality of Deep Core coaching...100+!!!  I really liked that everything was laid out for me with samples.  Pretty much a detailed road map to get you where you need to be! I like the interaction between the forum and webinars.  It makes you feel like you aren't in this alone.  I really don’t know how you could improve on this program...I felt it was very comprehensive.  Here’s what I would say to anyone considering Deep Core: Just do it! There is a lot of crappy marketing programs out there - don't waste your money!  NPE is definitely the one I would recommend to anybody who asks!   “If you can't see the long-term-income-multiplying, prospects-banging-down-your-door effect this program will have on your business, no one can help you.”   Dave Fannin The Body Firm Joshua TX      We are finally using a marketing calendar, not flying by the seat of our pants month in month out. This allows us to actually plan our moves (budget, market plan) ahead of time.  The four funnel fillers (public speaking etc.) are low cost, low risk compared to direct marketing mailers. Also, every module is complete. For example when you guys say do public speaking, you then give us the tools and instructions on how to best do public speaking.  If you can't see the long-term-income-multiplying, prospects-banging-down-your-door effect this program will have on your business, no one can help you.          “If you don’t have a rock solid understanding of how, why and when to market, and to whom; get Deep Core and have everything at your fingertips!   Scott and Kathy Allen, Fitness Together Maple Grove MN      Because of Deep Core, I have now made up a marketing calendar and know exactly what I’ll be doing every month and every week for the next year! That is huge! Also now I understand why my strategic alliances weren't doing anything for me; I didn't do my part well enough since I really didn't know exactly what I was supposed to be doing with them; thanks Sean! Also all the "done for you" tools on the disc (I hate trying to re-invent the wheel especially when I don't know what I am supposed to be doing in the first place!).      It also gave me some great starting points for the stuff that I do understand; all I have to do is just change some things or add my own stuff with the help of the helpful reminders that were included! (like the email campaigns-that was a huge help for me!)     And the biggest thing for me was how you showed us how to get stuff automated! Man what a difference! I could go on and on but you get the idea! (bonus tools are cool!) Oh and I have to add one more thing- the Deep Core process map is amazing! It breaks everything down and puts it into the correct pathway for me! Brilliant idea guys! Plus the quality of Deep Core coaching is a 10!      What I like best about Deep Core is the fact that I finally have all my marketing strategies in one place, organized and ready to roll out! You guys told me how to do all my marketing while breaking it down to the very basic level so we can understand it and use it right away and not making us feel stupid for not understanding it in the first place.      Now I tell every fitness professional I know that if you don’t have a rock solid understanding of how, why and when to market, and to whom; get Deep Core and have everything at your fingertips!

DEEP-CORE™ Module Three

• Setting up your prospect-to-client "funnel" – simply put, the most important conversion “machine”
• Choosing and creating lead generation "bait pieces" (reports, audios, videos, e-courses, etc.)
• Secrets of titling your bait pieces for maximum attractor-factor
• Setting up your funnel campaigns in the database so they run on auto-pilot
• Getting familiar with the pieces – there are dozens of effective, proven tools

You cannot and will not be successful in the long term, and you’ll out-spend your marketing budget in the short term, if all you ever do is try to get folks to buy from you NOW.  Front end marketing dollars should RARELY ever be spent on trying to only get paying clients now.  The ‘ultimate’ marketing strategy is a disciplined lead generation approach that grows your house list and creates your very own ‘marketplace’ of people who:

• Raise their hand indicating an interest in your solution,
• Enter your marketing funnel,
• Get to know, like and trust you through consistent relationship building and expertise showcasing (i.e. proving you DO get results).
• Setting up your online and offline contact capture systems
• Leveraging your website for steady and consistent lead capture
• Using worksheets for walk-in capture
• Using scripts and 'call-sheets' for phone capture
• Personalizing and installing your offline contact capture forms
• Personalizing and installing your follow-up conversion campaign pieces and templates
• Completing your "bait piece(s)"
• Putting up web forms on your website
• How to 'tag' new prospects to campaigns and putting your system on AUTO-PILOT

Now we’re implementing the contact capture that grows your house list quickly and massively. Everything funnels your prospects into your database for consistent follow-up and conversion. THIS IS THE SECRET to fitness marketing success. Module Three Value: $1250

DEEP-CORE™ Module Four

• Mastering EXTERNAL Fitness Marketing Diversification
• Setting up your external lead generation marketing
• How to get public speaking gigs and leverage them for massive lead generation
• Securing and growing strategic alliances
• Publicity best practices, press releases, media kit and more
• Print advertising in newspapers, magazines and community newsletters
• Tools discussion - how to use them

In Module four, we focus on your ‘external’ marketing – moving ‘suspects’ to prospects via the most effective low-cost, high-impact fitness marketing systems available to you.  Our goal here is to ensure you are NOT relying on high-cost, high-risk, hit-or-miss marketing, but instead on PROVEN systems for quickly and easily building your list, generating endless leads and establishing yourself as the OBVIOUS EXPERT and preferred choice within your community and town.

It is vital that you have diversification in your marketing to ensure a steady flow of new leads from a variety of sources. Relying on just one or two lead-gen methods is foolish and suicidal.  DIVERSITY GIVES STABILITY.  Module Four Value: $1500

DEEP-CORE™ Module Five

• Mastering INTERNAL Fitness Marketing Relationship Building and Promotion
• Setting up your internal conversion and sales systems
• How to retain, re-sell, up-sell and cross-sell for maximum ROI
• Referral and testimonial marketing systems
• "Drip" e-mail marketing best practices (how to write emails that work)
• How to use a monthly print newsletter as your primary relationship and expertise building and conversion engine

Here’s where we ‘show you the money.’  Now everything starts getting fun as you prepare to launch internal marketing and follow-up/conversion to your house list.  This is the easiest and most enjoyable aspect of your marketing. This is where you get to showcase your expertise, knowledge and caring. This is where your VALUE PROPOSITION becomes firmly established in the minds of your prospects and an ever-growing percentage of them effortlessly transition to paying clients.  Module Five Value: $1750

DEEP-CORE™ Module Six

• Planning, Review, and “Sharpening the Saw”
• Strategic marketing planning: how to create and leverage your marketing calendar (see special bonus below)
• Marketing tracking: how to know what's working so you can compound and roll out
• Marketing review: how to collect, interpret and leverage your marketing 'metrics', pick additional, complimentary media, tweak and adjust, and sustain and grow MOMENTUM
• What's next? How to get ahead of the marketing curve and stop the reactive scramble that's sabotaging your marketing success
• Marketing technology automation discussion: tools we recommend when you're ready for them, how to create the 'lifestyle' business you always wanted and more
• Marketing delegation: what can and can NOT be delegated and how to do it

Eric’s older brother is a Navy Pilot. Prior to every single flight, he PLANS it out.  They meticulously mastermind every move they’ll make to achieve the objective of that flight.  Then, after every flight, he ‘debriefs’ with his squadron. They discuss what went well, what didn’t and how to improve.  They analyze, refine and adjust. And they recognize and celebrate.  Navy pilots are the best trained, best prepared pilots in the world.  And they execute at the highest level of performance.  That’s because they are rigorous, meticulous and ‘pig-headed’ about planning and review.  They are constantly ‘sharpening the saw.’  This entire Module is invested in teaching you those principles and showing you the best practices.

In Module six you make the final leap from reactive and disorganized; from a scrambling, ‘hope-based’ marketing student – to proactive and focused; to self-assured, calm, cool and collected marketing master.  And you graduate our marketing ‘flight school’ with honors. Module Six Value: $2000

That is the SYSTEMS INSTALLATION component of DEEP-CORE™ - the “heart” of the program.  Now I want to tell you about the BONUS systems, tools, masterminding, personalized coaching and critiques you get with DEEP-CORE™. But first, you need to know…

            As you’ll see listed below, we have a total of 13 bonuses for you in the DEEP-CORE™ System.  These are NOT cheesy, weak “add-ons” we dumped into this program to build false value (like so many others do).  11 of the bonuses are included with the Home Study Program Only option, and all 13 are included with the Live Coaching and Training PLUS Home Study option. They are all important, valuable and synergistic.  They all support your goal of generating an endless, ever-growing flood of leads into your fitness business.

            And some of them are absolutely crucial.  Vital to your success.  Five of them, valued at $1300, are ONLY included when you take FAST ACTION by responding before the deadline date stamped in red on the DEEP-CORE™ Risk-Free Acceptance Form we mailed to you.

            Why do we do this?  Is it some kind of marketing “gimmick?”

            No. Not at all.  The reason we reward you for fast action is simple.  Eric and I have been working as a team coaching and training fitness professionals on marketing for almost three years now (Eric’s been teaching fitness marketing solo since 1998 – he’s an “old timer”).  And in those years, through those experiences, we’ve discovered a very interesting FACT about fitness professionals…

            …those who are decisive tend to be (by a wide margin of almost 9 to 1) extremely committed to their own success.  And because of that they are the easiest to work with, the most coachable, the best implementers…and therefore get the best results.

            And just like you, we are all about results.  So we reward that behavior, we reward decisiveness.  It’s that simple.

            Now, with that understanding, let’s look at the bonuses you get with DEEP-CORE™ (the FAST ACTION bonuses are noted as such):

DEEP-CORE™ FITNESS MARKETING SYSTEM BONUSES

            BONUS #1 (FAST ACTION ONLY): How to create "micro-sites" and use them for massive lead generation and conversion.  Eric and I utilize dozens of micro-sites for our marketing, and you should too. One of the most certain (and proven) best practices is OFFLINE TO ONLINE direct marketing.  Consumers are now ‘trained’ to respond to marketing messages by going to a web site for additional information.  From there, they begin the ‘due-diligence’ phase.  You cannot compete effectively in the marketplace today without rock-solid landing pages and/or micro-sites.  On this special DVD we show you exactly how to create your own micro-sites and landing pages that pull leads for you 24/7/365.  $150 Value

            BONUS #2 (FAST ACTION ONLY): How to set-up your auto-responder system for auto-pilot prospect conversion. Generating the lead is just the first step in your strategic marketing process.  Without an auto-pilot system that immediately acknowledges your prospect, delivers the promised educational/informational ‘bait’, begins the relationship building process, and makes repeated, frequent offers that solve the prospects’ problems…your lead is useless.  This is a MUST HAVE.  On this special DVD I teach you how to set up your auto-responder system in one afternoon, then flip the switch to turn it on so it’s working for you in the background, converting leads automatically. $150 Value

            BONUS #3: Access to DEEP-CORE™ best practices forum on NPE Membership site.  You will get instant access to the NPE Membership site DEEP-CORE™ Forum where you can ask questions, post ideas, share and mastermind with your fellow DEEP-CORE™ students, plus Camelia, Eric and me.   You would be foolish to overlook the importance of this resource, and to not take full advantage of it.  In the Forum, you are surrounded with other very sharp, very aggressive fitness business builders just like you.  Each person will be implementing, getting results and gaining experience. It is absolutely priceless to be able to tap into that.  $500 Value

            BONUS #4 (FAST ACTION ONLY): How to create your marketing calendar tutorial and worksheets. In order to be proactive, you must have a PLAN specific to your unique business services, marketplace, opportunities and activities.  Your plan must be built out at least 90 days, ideally six to twelve months.  Will it change? Most certainly it will. It is a fluid document.  There will always be opportunities presenting themselves that must be worked into the calendar. But without this, you have no FRAMEWORK and no STRUCTURE from which to operate.  And then you become reactive…which is the kiss of death.  Here are just some of the tools you get in this system:

• Fitness Marketing Goal Setting Worksheet - all marketing goals are determined by 'reverse engineering' your sales goals. Marketing for the sake of marketing is pointless. All your marketing goals should be directed towards driving your business forward PROACTIVELY. And the ultimate measure of its effectiveness comes back to sales and revenue.  This worksheet shows you how to plan out your goals.
• Fitness Marketing Assessment Worksheet - 10 probing questions that must be answered BEFORE you begin your marketing. This tool will illuminate any 'holes in the bucket' you may have, and show you how to fix them.
• Fitness Marketing Calendar and Planning Workbook - shows you how to determine the most productive annual marketing activities like Raising the Rates campaign, client appreciation events, community-wide seminars like GOLD RUSH and client contests. Then we cover bi-annual or quarterly marketing activities like client referral campaigns and client reactivation campaigns. Then we get into your monthly marketing activities like offline and online external marketing and offline and online internal marketing. And finally, we cover weekly marketing activities like email and blog posting. And much more.
• Sample Yearly Marketing Calendar Worksheet - now you have the worksheets done for you, ready to input your annual, bi-annual or quarterly, monthly and weekly activities.
• Fitness Marketing Campaign Tracking & Review Worksheets - allows you to input all the crucial tracking information for each campaign you run, giving you the KEY METRICS you need to record, monitor and assess in your reviews.

This is your ‘daily marketing operations’ workbook – you will carry these tools with you, guarded more closely than your wallet, because there are few things more valuable and necessary to producing ever-increasing client-flow and cash-flow in your business. $350 Value

            BONUS #5: Fitness Advertising System – we have Members consistently pulling 3:1, 5:1, even 7:1 or better with their print advertising (that's seven dollars returned to you for every dollar invested - ON THE FRONT END).  Print advertising is a valuable medium to use because of its comparative low cost, ease of implementation, and ability to test different messages.   Here’s just some of what you get in this $189 Value complete DVD plus workbook and tools system:

• 10-step process for creating your fitness advertising
• The best headline formats to use
• Where and how to test headlines and offers for free
• How to use lead generation, advertorial and standard A/B ads
• The power of the Free Standing Insert
• See sample ads that pull like crazy - model them for your own use
• Lead generation business card advertising
• Flyers and poster advertising
• Plus a complete offline to online advertising case study with examples

BONUS #6: How to Become a Local Fitness Celebrity By Leveraging Publicity - It can be a significant challenge to get media coverage unless you have systems in place for automating it all. Media is a numbers game and you have to be in their face with compelling, interesting, timely stories on a regular basis in order to land the free press everyone covets. It can and will happen when you understand what the media is looking for and how to give them what they want.  Here’s just some of what you get in this $189 Value complete DVD plus workbook and tools system:

• What is direct response publicity and how to use it for maximum lead generation
• How to create compelling, newsworthy "hooks" that grab the media's attention
• How to systemize and mostly automate your publicity marketing
• Four secrets to getting a favorable response to your press releases
• 79 'idea-starters' for your publicity
• The five types of press releases and which one is right for you
• How to structure your press release - a complete guide to writing press releases the right way
• What to include in your media kit and who to send it to
• What to do after you send a press release or media kit
• Five different publicity strategies that work
• 63 different 'hooks' you can use to get publicity
• 25 different occasions when publicity is easiest to get
• Sample press releases for you to model
• Calendar events you can leverage to get publicity
• And much more!

BONUS #7: Joint Venture and Strategic Alliance Reciprocal Referral System - How to set up reciprocal, win-win referral relationships with non-competitive business owners serving your ideal prospects and drive new business to each other, piggyback off each other, host joint seminars, do endorsed offers, build strong marketing lists, cross-promote, and conquer your local market together. Few things can be as productive for you as strong reciprocal referral relationships. They lead to opportunities of significant magnitude. Now you can finally leverage the efforts of other businesspeople in your community, effectively, efficiently, and productively. Here’s just some of what you get in this $189 Value complete DVD plus workbook and tools system:

• Why you’re worthy of the JV relationship even if you’re new to the business or have a small SOI house list
• How to find JV and strategic alliance partners – and the best places to look
• How to avoid wasting your time and efforts
• A complete strategic alliance proposal letter for you to use – done for you, ready to go
• The most common mistakes fitness professionals make when locating and establishing JV partners
• Three endorsed letters ready for you to use to bring in referrals and leads from your partners
• Complete lead box system you and your partners can use right now
• The ‘preferred provider rolodex’ and how to use it
• Case study of 30-50 leads per month strategic alliance system
• And much more!

BONUS #8: How To Explode Your Lead Generation With Advanced Public Speaking Secrets – A complete system for finding (we have a special “source”), securing and delivering simple public speaking presentations that quickly build your name recognition, infuse your business with hot leads, add a minimum of 4-10 new clients each month, and make you the “go-to” obvious expert fitness professional in your town.  Here’s just some of what you get in this $189 Value complete DVD plus workbook and tools system:

• How I grew my fitness business to over 650 paying clients with public speaking as my primary marketing strategy
• The various types of public speaking gigs you can be doing right now (not just the usual suspects)
• A complete breakdown of the infrastructure you’ll need and the marketing steps necessary to book and fill your speaking event
• How to get all the gigs you’ll ever need
• The sales component – how to convert the attendees to leads or paying clients by accepting your offer
• An exclusive done-for-you “Foot In The Door” marketing campaign for getting a steady stream of speaking gigs
• And much more!

BONUS #9 (FAST ACTION ONLY): DEEP-CORE Fitness Marketing Process Map for your office wall – this large map contains THE SECRET to effective marketing: understanding the strategy and how all the pieces fit together.  The entire fitness marketing process is documented and illustrated graphically on this map so you have complete clarity at a glance.  It’s printed in color and ready to be mounted on your office wall.  $350 Value (Here’s a picture of it – the one you get is MUCH larger than this so you can mount on your office wall, and of course, the “Top Secret” is removed)

BONUS #10: (For Live Coaching and Training Option Only) Open question and answer bonus tele-seminar/webinar – during and after the six week training and coaching, you’ll be implementing fiendishly.  Inevitably, questions will arise after we’ve wrapped up the sixth and final coaching webinar.  That’s why we’re doing a seventh, bonus call approximately 30 days later to address and handle any questions, give you additional guidance and ensure accountability and execution (where the rubber meets the road).  As you progress through the training, you’ll have opportunities to ask us questions live on each call and via the NPE Membership site DEEP-CORE™ Best Practices Forum. But this bonus call will be more advanced and specific, because you will be more advanced and have a much firmer grasp on any implementation issues. $150 Value

BONUS #11 (FAST ACTION ONLY): Two marketing tool analysis critique coupons – you receive two coupons we HIGHLY encourage you to take advantage of. Submit them along with any marketing tools you’ve created for our analysis and critique so you can be certain you have the best chance of success right out of the gate. $300 Value

BONUS #12: Two private coaching calls – you get two private, personalized coaching and consulting calls to address any specific problems, issues or challenges you’re facing, or just to get feedback on your implementation and stay on track with additional accountability. Use these calls any way you’d like…but DO use them.  $350 Value

BONUS #13: (For Live Coaching and Training Option Only) DEEP-CORE™ Contest – You get the opportunity to win back your entire investment in DEEP-CORE™ if you win our contest.  We pride ourselves on not just selling things, but selling things that work.  And this is just one of the ways we measure how successful we are and you are.  (More information on this below.) $1497 Value

            There you have it…everything that’s included in the DEEP-CORE™ Fitness Marketing System.  And as you can see, we have left nothing out, no stone unturned.  We load you up with everything you need to be successful generating and converting an ever-growing flood of hot, ready-to-act fitness leads.  And it’s all taught to you systematically, so you can implement and get results fast.

            That’s the name of the game, after all…FAST RESULTS.

            There is zero value in investing in a program that won’t do that for you.  And that’s yet another reason why DEEP-CORE™ is different and far superior to anything else you’ve ever tried before.  It actually works – works quickly – works consistently, predictably and reliably.

            All you have to do is follow the PLUG-AND-PLAY instructions.  That’s it.

No Hype.  No Magic Bullets.
Just The DEEP-CORE™ 4-Step SYSTEM That Can
Give You Up To 40 New Fitness Clients
Every 14 Weeks…GUARANTEED!

            This is a very important section, so please read it carefully.

            As you've seen, there is a real wealth of training, tools and personal access included in this program.  In fact, all told it comes to $12,803.  But that’s not your investment for DEEP-CORE™.

            If you want to move forward with DEEP-CORE™, then you need to know UP FRONT precisely what's required of you, and the guarantee we provide.

The Five Rules of Engagement:

            FIRST: You must ATTEND every live class or WATCH every training video.

            SECOND: You must do all the assigned homework.

            THIRD: You must take advantage of at least ONE of your 20-minute personal one-on-one coaching calls so we can assess exactly what you need to do to ensure you're getting maximum value and maximum results from the trainings.

            FOURTH: At the end of the 6-week training you must complete and submit an evaluation survey and progress report that we provide.

Clint Barr after receiving his check
for a 100% Reimbursement for DeepCore™

            This should make it abundantly clear to you that our intention is NOT to just 'sell' you something.  It is to turn your fitness business into a lead-generating and converting MACHINE!  This is ALL about getting results, and getting them fast.  And we’re willing to REWARD you for your efforts. We will reward the top performer in the live class with 100% of their money back. 

            Make no mistake – if you are the top performer in your live class, you WILL get your entire tuition refunded.  Eric and I are well known and well respected industry-wide.  We’re putting our names on this and guaranteeing that the highest achiever in the class of 20 will get ALL of his or her money back. We will publicly announce the winner based entirely on MERIT.

"So What’s The Investment For DEEP-CORE™?"

            I've been told by a whole lot of people in the past year that what I'm delivering here is a whole lot better than any franchise package....costing $30,000.00 or more. I've even gotten letters from System-users immediately after they've received DEEP-CORE™, saying that they are absolutely FLABBERGASTED at how much value, how much material, how many tools I deliver for such a small amount of money.  And I guarantee that you'll feel the same!

            Look, between Eric and me, we have conservatively invested well over $150,000 in our own marketing educations buying products, attending seminars, masterminding with the best and brightest out there.  And between the two of us, we’ve helped thousands of fitness professionals get more clients and make more money doing what they love (some of their stories are included on the testimonial sheet, and hundreds more appear on our websites). 

            Then you have to factor in how DEEP-CORE™ has evolved out of our educations, our work with other fitness professionals, my own experience building a 650+ client fitness business…and the constant, consistent testing and tracking we do and our NPE Members do…to make sure everything we give you does exactly what we say it does.

   Nothing about DEEP-CORE™ is “theoretical” or what “should work.”  Everything has been meticulously tested in the REAL WORLD.  And at an expense of well over $100,000.

            That’s not “smoke” or some exaggerated claim…it is pure, unadulterated FACT.  We are purists when it comes to direct response marketing.  And we practice what we preach.  Our expertise is, frankly, unrivaled in this arena, and compares favorably to any of the “big time” gurus you may have heard of who operate outside of the fitness industry.  Heck, we study with and from them, we mastermind with them.  They are our peers.

            So you can certainly go out there and try to figure all this out on your own…at a cost of years of your time and at least a hundred grand or so.  You can certainly buy a franchise for thirty grand or more…where you will not get HALF of what we give you in DEEP-CORE™.  And you can certainly search the internet and the trade publications for other, cheaper products and programs…there are plenty out there.

            But know this…you get what you pay for.  You always get what you pay for.  There are no magic bullets, and there are no REAL solutions you can find in some $97 e-book or even some $500 bundle of marketing “ideas.”

There is only wasted time, wasted money and continued frustration.

            So the choice is obviously yours about how to proceed.  If you are as smart, driven and determined as I think you are based on the fact that you have read this far…then here is the small investment required to get DEEP-CORE™ installed into your brain and your business…

             The DEEP-CORE™ Live Coaching and Training PLUS Home Study Program is just 3 monthly installments of only $523.95, or one payment of $1497 (plus shipping and handling).  This is the option I recommend to you if you want real-time access to, and accountability from Camelia Herndon, our million dollar fitness business owner DEEP-CORE™ coach.

            The DEEP-CORE™ Home Study Program Only is just 3 monthly installments of $418.95, or one payment of $1197 (plus shipping and handling).

            An important point to keep in mind…

            What is the LIFETIME VALUE of just one new client to you?  If you are like most of the fitness professionals we work with, you keep an average client for at least 6 months.  If that client trains with you just twice a week at $50 per session, then her value to you over her lifetime with you is $2,400.  So, essentially, if we can help you get just ONE new client, your investment in DEEP-CORE™ is covered completely, with profit to spare.  But just one new client is laughable.  Simply put, when we get done installing DEEP-CORE™ into your fitness business, and you diligently follow-through with implementation and execution…

   …you are GUARANTEED to get up to 40 new clients every 14 weeks!

           What kind of Return On Investment (ROI) in DEEP-CORE™ is that?  Well, it’s almost limitless, my friend.  Almost limitless.  So, the decision is yours.  The ball’s in your court.  And, remember that by acting immediately, you receive the FIVE FREE BONUSES worth $1300 (in addition to everything else) and our ironclad DOUBLE guarantee (described below).

            Should we charge more for DEEP-CORE™?  Maybe.  And soon, we probably will because the success stories are streaming in. But for now, you can get the only proven, real SYSTEM in this industry designed to quickly and dramatically bring you more leads, more clients and more profits…clearly superior to everything in a $30,000.00 franchise (that’s why so many franchisees come to us for help), for as little as three installments of just $419.  You can easily WASTE that much on ONE advertisement or direct mail campaign that doesn't pay off - and never know why.

Take a look at exactly everything you get with DEEP-CORE™, for so little:

*Your investment can be split into three equal monthly installments of just $523.95 for Live Coaching PLUS Home Study, or into three equal monthly installments of just $418.95 for the Home Study Program Only (select the installment option on your Risk-Free Acceptance Form).  This way you can ‘pay as you go’ with your first installment today, then the second in 30 days and the third in 60 days.  You can use profits generated from implementing the system to pay the second and third installments!

And finally, let me show you how we completely reverse the risk with our…

100% Money-Back DOUBLE Guarantee:

GUARANTEE #1:
“You Make Money Or You Get Your Money Back”

Follow the five Rules of Engagement (or just the first four if you get the Home Study Program only), put your follow-up conversion system in place, and put at least two of the four DEEP-CORE™ external marketing systems to work (publicity, advertising, strategic alliances, public speaking) within the first 90 days after receiving DEEP-CORE™, and I GUARANTEE you will get a MINIMUM 300% return on your investment (at least $3600 to $4500 in NEW revenue), or else I will refund your entire tuition!  And this 100% money-back guarantee applies to BOTH live training participants AND Home Study Program users.

All that’s required is for you to actually USE the system. Fair enough?

GUARANTEE #2:
“Up To 40 New Clients Every 14 Weeks!”

Within your first 20 weeks (6 weeks to install and begin using the systems plus 14 weeks to execute at a high level), you will generate up to 40 new clients, or I will refund your entire investment in DEEP-CORE™ PLUS pay you a “penalty” of $200 out of my own pocket.

That should give you an indication of just how serious I am about making sure you are totally and completely “locked and loaded” ready to generate and convert leads like crazy.  Your ONLY responsibility – the ONLY thing we ask of you – is to put DEEP-CORE™ to work in your business – and we coach you through the process every step of the way.

You are not alone anymore.  You now have the “A-Team” on your side.

My Final Thoughts:

         When Bill Gates was asked what single "quality" he looked for in the people he chose as his top, key associates, he instantly said: “the ability to make a decision.” Even though I know I'm giving you "the bargain of the century!", I also know that $1197 to $1497 IS a significant decision for a whole lot of folks. Maybe it is for you. Believe me, I understand; I've been there. But if you DO have to struggle over such an amount, I have to tell you: that's the best reason of all to act on this opportunity immediately...so two or three months from now you get past it and are NEVER financially embarrassed again.

         Friend, you own your own business, you have developed technical skills, and you do good work - you SHOULD be very well-paid. Taking home more money than you need EVERY week. Investing for future financial security. If you are NOT, and you turn your back on me now, then how and when are things going to change for the better in your life?  Sure, you might hit the lottery. But don't hold your breath.  Why put your fate in the hands of “lady luck” when you can get my guaranteed and proven DEEP-CORE™ System and make your financial future a “lock.” Decide, right now, to create the kind of business, income and lifestyle you and your family deserves.

         OR, if you are already successful, then do what ALL champions do - decide to better your best. To get that extra edge. To excel.

         This is a positive decision you will be very, very glad you made – I guarantee it.

P.S.  Order now before the deadline to get all five FAST ACTION bonuses worth $1300.

P.P.S. THINK!!! – you only need to get one new client to more than cover your investment in DEEP-CORE™. But that’s laughable. With this system you are guaranteed to get up to 40 new clients every 14 weeks. (By the way, this entire investment can be a Tax-Deductible business expense – talk to your accountant.)

P.P.P.S. What you are really investing in is literally (and honestly) BETTER than a franchise type set-up. And it comes with ZERO franchise fee or royalties.  You will have all the systems, tools and support to build the business you’ve always dreamed of having.  And it will give me great pride knowing that I helped you along the way.

Click here now to place your order safely and securely for either the
LIVE TRAINING or HOME STUDY PROGRAM and get everything,
including the five FAST ACTION BONUSES worth $1300.