“The Only Proven Way To Get Complete Control Over Your Fitness Business And Start Banking 3X, 4X, Even 5X More Than You Do Now…While Working Less”

Give Me Just Six Weeks, And I’ll Give You The
Systems-Driven, Freedom-Creating, Full-Throttle
Cash Machine Fitness Business You Always Wanted

1. CHAOS: Your life supports your business – almost every waking hour is devoted to keeping the business afloat and (hopefully) profitable.  You have no time for your family, yourself or your workouts.  Your passion for the business is dwindling because you’re constantly ‘putting out fires’ and scrambling to get ‘caught up.’ To get stuff done right, you have to do it. If you have staff, they’re unreliable, poorly trained, non-compliant or just unsure of what to do. Because of that, client results, renewals and referrals are hit or miss. Retention suffers. Despite your constant effort, long hours and grueling hard work, there is little or no word of mouth ‘buzz’ about the business. Clients may ‘say’ they appreciate you and what you do, but those words are rarely reflected in actions. Unfortunately, most do not enthusiastically endorse, provide glowing testimonials and actively engage in supporting your business beyond paying your rates. You know that marketing is essential, but you have little or no time for it because operationally and administratively, you’re always ‘behind the 8-ball.’ There is no organizational structure with rigid chain of command and the business is in some form of daily chaos, essentially spinning its wheels, getting no real traction in the marketplace and no real, sustainable growth.  One month is up, the next down. You are riding a rollercoaster of frustration that never ends.
   
   
2. CONTROL: Your business supports your life – the business runs smoothly and profitably even in your absence.  You work 9-5, with 80% or more of your time invested in GROWTH activities like marketing, innovation and management.  You have the money and the freedom to leave the business for weeks at a time to go on vacation with family and friends confident every facet of operations and sales will be handled perfectly. You are in the best shape of your life – attending to all your personal needs. You are able to invest in your continuing education and are constantly ‘sharpening the saw’ and ‘bettering your best.’  You have confidence and certainty in your staff because effective organizational structure and management systems are in place, producing predictable, consistent and reliable operational and administrative results every time.  You have an internally-fueled, self-sustaining business generating client success stories and testimonials, renewals, referrals and ever-growing profits. With each passing month, your business grows stronger and gains greater market share. You have achieved (and enjoy) a level of excellence in your business that is clearly apparent to all who experience it.  You have REAL LEVERAGE and therefore REAL FREEDOM. You proudly own an appreciating asset that provides the lifestyle you want and deserve.

          If you’re like most fitness business owners (over 92% according to our recent survey), you are in the first category, or at least closer to the first than the second.  And there’s no shame in that.

            Because the truth is, you may be able to survive for years in chaos…miserable, with barely enough money at the end of the month… but you definitely can’t thrive.

The only way to thrive, to earn what you’re really worth, even getting rich from your business, and more importantly, being happy, passionate and fulfilled, with a business that supports your life and gives you the freedom and profits you deserve, is to get control.

Control = Systems

            You already know that is true: control = systems.  It’s a proven fact.  Here’s another fact: your business is not fully systemized.  And you already know that, too.

            So, allow me to make you a big promise.  One that I can absolutely back up, as you’ll see in a moment.

            Here’s my promise to you.  There are four parts to it:

1. This letter will reveal to you a tested and proven fitness business management system called DUPLICATOR™ that solves every single problem you have right now.  Every one of them.

2. DUPLICATOR™ bolts right onto your existing business seamlessly. 

3. I will personally coach and train you how to use it in just six short weeks.

4. DUPLICATOR™ will transform your fitness business from chaos to control, earning you 3X, 4X or even 5X what you make now…while working less.

Your Evolution To Excellence

            Pareto’s Principle, the 80/20 rule, holds true in EVERY walk of life, and in EVERY application to life and to business.

            Only 20% of fitness business owners have the DETERMINATION and the WILL to create real excellence in their business, and in their life.

            The other 80% languish in the gray twilight of mediocrity.

            I didn’t make the rule – but I’ve observed it enough to know it’s an absolute truth.

            Most folks just don’t have the guts and the drive to achieve excellence.

            But if you’re in the 20%, and you’re sure of that, then I invite you to read on and discover the ‘little hinge that swings the mightiest door.’  Because here is another absolute, proven truth you need to know…

DUPLICATOR™ Is THE ROADMAP To Fitness Business Excellence, Fast Profits And The Freedom You Deserve

"I wish Duplicator had been available when I first started my business. Because of Duplicator, I have whittled down my own client training sessions and passed most of them along to employees. I plan to take a vacation in June and have already booked a condo on the beach for my family. Last year I took the same trip but brought my laptop and worked, at minimum, 3hrs every day of the "vacation". Not this year!! My business is in a position to really make it big this year but I vow to do it without taking any more time away from my family. The market is here. I just haven't had the time to work it. I feel very good about the future and very excited about how this system has changed, and will continue to change my life." Tori Brown, Pilates Associates of Central New York

"If you're serious about growing your fitness business and eliminating the nightmares of bad hiring decisions, sleepless nights, and lost time, money & energy, get DUPLICATOR now. Since learning this system, we have recruited and hired 2 excellent trainers and a very solid admin assistant.  Before we were struggling to find good trainers, but thanks to the trainer marketing system you taught me, I have been bombarded with new candidates (more than I can keep up with).  This has made a HUGE improvement in our company already, as I can relax knowing that I'll always have a SYSTEM for attracting qualified trainers and other staff as we grow."  Neil Habgood, Real Health, Inc., FL

"Duplicator will help you grow your business in a proactive, not a reactive way, saving time and money.  I wish I had this system in my 3rd month of operation not the 12th. Before Duplicator, I was all over the place.  I never seemed to finish projects, or I jumped all over during the day with no real focus.  Not only did I learn a tremendous amount about running my business, I learned to better manage my time and perform only those tasks that take me closer to my goals.  My goals are clearly defined as a result of what I learned from you.  To sum it up, I have incorporated every aspect of Duplicator into my business and for that I am confident to move forward and grow my business.  I now have a system I can rely on to see me through every phase of my business.  I am no longer thinking about selling my business, but about building.  Building an awesome Fitness business that is going to continue to help many in their pursuit of their health and fitness goals.   I am profoundly thankful to you for this.   I have newfound strength and conviction in my decision making.  That confidence has carried through in every aspect of my life both professionally and personally."  Robbin Reece, Fitness Together, AZ

"DUPLICATOR is a complete stress reduction system. The systems, tools and resources will help me for years to come.  This has given a corporate structure to my business that I have been slowly, through trial and error, trying to create on my own for the last two years! Get Duplicator, it will save your most valuable asset: TIME!  I was a club trainer for ten years before going out on my own as an independent two years ago. I thought I knew what I was doing until I discovered your company last fall. I've struggled for years training 50-60 sessions/week always complianing about how hard it is to work "on" the business, not "in" it. Duplicator has given me what I want most, a model for how to work myself out of "owning a job" to owning a true business with great value, whether I am in the studio or not. I hired my first employee one year ago, with no systems in place to support him. Needless to say, he quit after 3 months. It is so motivating now, to know that I have automated systems in place to support future growth. And with all the support your company has to offer, the sky's the limit!"  Brady Burns, Burns Personal Training, AZ

What Do You Deserve?

            In my book, children are entitled to love and protection, and the elderly are entitled to respect.  That’s about as far as I go with ‘entitlements.’  So don’t get me wrong when I use the word ‘deserve.’  Frankly, you deserve what you’re willing to work for and produce. No more, no less.  I think you’ll agree with that.  There are no free lunches.  But here’s the deal…you DO work and produce.  You bust your ass for your business, don’t you?  You bleed for it.  You take all the risk and all the responsibility.  Nobody else.  Just you.  So the question you need to ask yourself is…

“What Do You Deserve In Return?”

            In return for the hard work, risk and responsibility…

1. Do you deserve frustration, sleep deprivation, no personal time, uncertainty about the future, time away from family and friends, an average living, a catch-as-catch-can, chaotic, rollercoaster business, ungrateful employees who take for granted the opportunities you provide…and so on? 



2. Or do you deserve freedom, peace of mind, financial security and respect?

            Look, let’s be really, really honest with each other, okay?

            It’s no B.S. time.  And nobody’s looking.  It’s just you and me here.  So be honest with me, just like I’m being honest with you.

            Why’d you get into business in the first place?

            I’ll tell you why I did…I’ll go first.

            I got into business to realize my potential, make a difference doing what I love…and get rich…so I can have the lifestyle I want and provide for my family like a champ.

            HELL NO YOU WOULDN’T.

            You’d circular file this letter and never listen to another thing I say.  So would everyone else.  And my business would go under in a heartbeat.

            So I’ll ask you again… “Why’d you get into business in the first place?”

            Is it to be average…or is it to be EXCELLENT.  Is it to kinda-sorta help folks…or is it TO CHANGE THEIR LIVES!!!???!!!

            Is it to be ordinary…or is it to be extraordinary?

            Look – I already know the answer to that.  You wouldn’t even read this far if you were average or ordinary in any way.  Just the fact that you’re HERE right now tells me everything I need to know about you.

            It tells me you’re essentially just like me: you want to help people – and you want the REWARD you deserve for providing that help.

            So now I want you to pay really close attention because I’m going to show you how to transform your fitness business from chaos to control in just six short weeks.  I’m going to show you how your evolution to excellence will occur quickly.  And I’m going to show you how running an excellent business will give you everything you want, deserve and demand.

            And by the way, in case you’re not familiar with me yet, you should know I built a large, multi-location fitness business serving over 650 clients and dominated my local marketplace in Orlando, Florida for 3+ years (until I sold it to partner with Eric Ruth and launch NPE). 

The reason my fitness business dominated was because it was results-driven.  It was a place of excellence.  Clients had no doubt – ZERO –they would get everything we promised them…and more…when they worked with us.  And that CULTURE OF EXCELLENCE was established through the DUPLICATOR™ Fitness Business Management System.

            I’m not telling you that to brag – just to make it clear I’ve walked in your shoes.  I know what your day is like. I’ve dealt with the same issues you deal with, encountered the same obstacles, had the same problems…

            …and DUPLICATOR™ solves them all.  Because…

When you fix your management,
you fix your business!

DUPLICATOR™ FIXES YOUR CASH-FLOW PROBLEMS:  One month you’re up, the next you’re down. No consistent cash-flow. Hear me: cash-flow problems will KILL your business faster than anything else.  Want to know why you have cash-flow problems?  It’s not about marketing – at least not in the way you think of it.  It’s not about getting more new clients…IT’S ABOUT BETTER SERVING YOUR EXSITING CLIENTS…THE ACRES OF DIAMONDS IN YOUR OWN BACKYARD!  This ‘internal marketing’ problem is solved with DUPLICATOR™.

 DUPLICATOR™ FIXES YOUR CLIENT COMPLIANCE PROBLEMS:  They’re not getting consistent results. They don’t follow the plan. They’re late for sessions, don’t give you adequate rescheduling notice, or skip sessions altogether.   Rather than take responsibility, they blame you.  Getting them to refer or provide testimonials is like pulling teeth.  Try to cross-sell other services or products to them and the results are dismal. 

Why? Lack of trust.  They don’t believe what you say because so far their experience has fallen short of the excellence they expect (reality does NOT matter – all that matters is perception).  When I was running my fitness business, one of our problems was making sure we could handle the increased demand from clients – we had to hustle to keep up with everything they wanted from us – because their experience was so positive, session frequency exploded – they wanted to train more and buy more from us.  That’s almost the exact opposite of most fitness businesses.

DUPLICATOR™ puts you in control and guarantees client results. Because results aren’t about having the latest and greatest training protocol, they’re about having the best client management system.

DUPLICATOR™ FIXES YOUR STAFF PROBLEMS:  Sure, you might have a few highly skilled trainers – but I’ll bet dollars to donuts that the clients, your clients, believe in their trainer…not in YOU.  The relationship and attribution of respect, and therefore the LOYALTY, is to the trainer…not to the business.  And that’s an incredibly dangerous situation to be in. That’s when the trainer holds all the cards – has all the leverage, all the influence and all the power.  You can’t get rid of them because they’d take a big chunk of your clientele with them.  Frightening. 

On the other hand, you might have trainers who underperform on a daily basis.  Despite all your efforts, they just can’t deliver the goods day-in and day-out.  But you’re at their mercy because you don’t have anyone to fill their shoes.  You’re held hostage by your own staff. 

DUPLICATOR™ is the ultimate internal marketing SYSTEM because it’s THE system that makes your business EXCELLENT.  And people can’t help but rave about excellence!

DUPLICATOR™ FIXES YOUR ADMINISTRATIVE PROBLEMS:  Besides going through this process myself, I’ve taken over 100 other fitness professionals through DUPLICATOR™.  And I’ll tell you – this is the ‘make or break’ step right here.  You and I both know you are slammed, buried…drowning in administrative bullshit!  (Hey, I call a spade a spade.)  Right now you are stepping over dollars to get to dimes.  I mean, think about it.  I challenge you to name one single CEO worthy of respect who answers his own phone, schedules with clients, licks envelopes, responds to emails (unless she/he wants to), cleans the toilet, runs errands to the copy shop and business supply store, etc., etc.  That’s $10/hour work.  That’s hamburger-flippin’ money.  Are you a hamburger-flipper, or are you a business owner?  

• Are you familiar with the book, “The 80/20 Principle” by Richard Koch?  If not, I’m sure you’ve heard of the 80/20 (Pareto’s) principle.  You know that gravity is a law of physics, right?  Well… the 80/20 principle is a law of business.  And it says you get 80% of your results from 20% of your efforts.  That means 80% of your efforts are almost…a complete waste of time!  And you know where that time is being wasted now, don’t you?  On stupid, boring, passion-killing, growth-sabotaging administrative B.S. (there, I softened it up a bit).  Don’t get me wrong, administrative work MUST get done.  But it sucks doing it, right?  I mean it really sucks.  And it’s sooooo labor intensive and soooo time consuming.  And ultimately – here’s the point, so listen closely – it’s works that is easily delegated to anyone with half a brain.  It AIN’T rocket science. That’s why you MUST pay someone else to do it…because your expertise, knowledge, skill-set, drive, passion and POSITION are too valuable, too essential and too instrumental to the GROWTH of your business.  And the time you free up by delegating these tasks can be leveraged to produce business-exploding results worth ONE HUNDRED TIMES the measly ten bucks you pay out.  The same hour you SPEND doing scheduling or some other admin task could be INVESTED on relationship-building, article writing, giving a workshop, creating a marketing tool, THINKING and STRATEGIZING about your business…and a dozen other things that MAKE you money…not COST you money.

• Huge blocks of time you are now wasting either become more productive, or are freed up for the things you’d rather do. Like take your kid to summer camp. Improve other areas of your life (like getting back to regular workouts) and your relationships. Take a two week vacation to Tahiti with your spouse, go visit the old college friends you haven’t seen in years, be home for dinner with your family every night…whatever it is that’s important to you…NOW YOU CAN DO IT WITHOUT THE CONSTANT, NAGGING WORRY!

• Isn’t that the way life is supposed to be?  Isn’t that what you want – and what you deserve for taking all the risk and shouldering all the responsibility?  Should YOU be doing all the life-killing manual labor in your business…or should you be delegating that off to someone else?  Are you the CEO…or what? 

• Just like the automated sifting, sorting and screening system you get for locating new trainers, you also get one for locating high-quality administrative support.  And just like the staff compliance system you get for your trainers, you get the same for your admin.  It’s all in DUPLICATOR™.  We’ve made this brain-dead simple for you.

DUPLICATOR™ FIXES YOUR STRATEGIC THINKING PROBLEMS:  You’re not in Kansas anymore, Toto.  Listen, I know there’s a real good chance you LOVE training clients.  Most of us do – that’s why we got into this business.  But let me ask you something…if you know that the more people you help get what they want, the more you will get what you want (the immutable law of life)…then why would you intentionally restrict yourself to helping just ONE person at a time? 

And even more to the point (since you obviously have an interest in improving your BUSINESS, or you wouldn’t be reading this report)…if you want an explosively profitable, ever-growing fitness business, you have but one JOB…being the RAINMAKER! 

80% or more of your time must be invested in GROWTH activities. And there are only three:

1. Marketing
2. Innovation
3. Management. 

You’ve gotta get out of ‘the trenches’ and into the leadership role…almost exclusively. 

You may continue to train a V.I.P. client here or there – if they’re willing to pay at least double what they’d pay to work with one of your trainers.  But that is the exception…not the rule!  And I swear – until you wrap your head around this new strategic thinking RAINMAKER ‘paradigm’ – there’s zero chance your business will ever give you the freedom and lifestyle you deserve. 

DUPLICATOR™ gives you the precise steps to take to systematically wean yourself off training and administrative tasks by showing you exactly how to delegate them to your staff.  It’s a process that takes six weeks – and every day you’ll feel more in control, more powerful, more respected, more accomplished…and more certain this is exactly how EXCELLENT businesses are run.

              I tell you what, every time I read Mike’s story (you can hear him tell it on the Chaos To Control audio CD we sent you), it gives me chills.  Mike was a great student – he took immediate action, followed instruction and didn’t deviate from the system…he just followed it step by step – and he got the results I promised him he would…

Because I Practice What I Preach

             Everything you’ve read so far – everything DUPLICATOR™ does for you, it also does for me.  I manage NPE based on the same principles I teach you in DUPLICATOR™.  Sure, some of the applications are tweaked to fit our fitness business Coaching and Consulting business, but the principles are the same.  And because of that we generate raving fans who give us success story after success story, the value we deliver far outweighs the investment for our programs, retention is rock solid, lifetime value is through the roof, our customers refer all their friends to us, and business is damn good.  It’s all because we practice what we preach…we follow the same model here that we teach you to follow in your fitness business…

Management Systems Compliance Results Renewals
Referrals Ever-Growing Profits

Here’s what more fitness business owners are saying about DUPLICATOR™:

"Systems! Systems! Systems! My business runs much smoother now with Duplicator.  Reviewing financial reports has helped me stay focused on growth, while managing the bottom line.  I've recently hired an admin., appointed a lead trainer and am in the process of bringing on a manager/dir. of op's.  With two studios up and running and a 3rd planned for the next year, Duplicator has made the whole process simpler.  I got my life back. Now everything is much more organized and focused." Doug Krueger, Peak Performance, WI (winner of November 2007 Duplicator Contest – pictured with reimbursement check – hear his full story on the Chaos to Control CD)

"Duplicator has given me much more direction to lead my team and to implement certain policies and procedures that will help leverage me out of the business and into a second location, much quicker than I anticipated.  The hierarchy org chart also helped me create a much more specific vision of how I can grow my business effectively and create a "funnel" for putting people into management positions. I can't wait to see what the next 6 months are like! With the systems you can learn and apply, you will be on your way to either another location or at least leveraging yourself out of your current business.  So if sitting on the beach in Hawaii with a Mai Tai in one hand and beautiful girl in the other while you're still raking in income doesn't sound appealing...just stay on the fence." John Heringer, Fitness 19, CA

"Because of Duplicator, I now know exactly what I need to do to get my business where I want it. The timing of this could not be better, my wife is expecting our first child in May and I WILL NOT spend as many hours in the gym as I have over the past 2 years. Duplicator systemizes your business, giving you everything you need to know to have it run smoothly. If you are a business owner and pulling your hair out worrying about staff, sales, cash flow, and how you are going to get a grip on your business, like I was. You HAVE to get Duplicator, you will see a huge light at the end of the tunnel because of it." Mike Hansen, Hansen Fitness Company, CA

“Many trainers like me are well educated people but yet were never taught even the most basic business skills that are needed to truly be successful in this world (at least the kind of "successful" that we envision ourselves to be).  The Duplicator system gives you a road map to follow towards that success. It gives real solutions that can be easily implemented as opposed to being too complex or just a lot of theory (which is usually what you get with information on this subject).”  Ryan Joiner, Athlon Elite, CA

"Duplicator is worth at least ten times what you charge, seriously.  I think of the return to my business, and it is going to be many, many multiples of what we invested.  Just being able to finally work on the business.  And actually start thinking about where the business is going, gives me an immediate return and a long term return.  I actually told somebody recently that Duplicator has changed my life and it really has, because I'm now doing things that I have just been thinking about in the past.  Duplicator frees up a lot more of my time to do things that are more valuable like marketing and networking, actually thinking about where the business is going, and thinking about how we are doing. I have two Fitness Together and I have two Elements Massage Studios.  So, it is very important to make sure that I am not pulled in different directions and that I am being more of the visionary and the leader for that little empire.  It is invaluable, really invaluable.  I highly recommend it to anyone that is struggling or even somebody that does not know what they do not know yet.  I thought that I knew all this fitness business management stuff, and I really found that I did not.  The way you guys teach Duplicator and the tools that you provide are worth many, many times the price." Sandy Mayer, Fitness Together, MA (winner of January 2008 Duplicator Contest – pictured with reimbursement check)

How Fast Do You Want Fitness Business EXCELLENCE
And Ever-Growing Profits?

I want to tell you about everything that’s included in the DUPLICATOR™ Fitness Business Management System, but first I’ve got a question for you about SPEED.

How quickly do you want to get complete control over your business?

I ask that question because we offer DUPLICATOR™ two different ways:

1. We offer a 6-week intensive, live webinar coaching program, and…
2. We offer a ‘self-paced’ home study program

With either option you get the same materials, systems and tools.  The difference, then, is in the coaching.  As you know, coaching gives you accountability and the opportunity to address questions and make adjustments in real time.  There’s tremendous value in the coaching – humility aside, we’re pretty damn good at it.

But the choice is yours.

I will tell you this, however… and because you’re a coach, you can appreciate what I’m about to say…

If you’re after maximum results in minimum time – if SPEED of implementation, and therefore SPEED of results is important to you – I HIGHLY recommend you take advantage of the live webinar coaching.  Nothing beats having someone holding your feet to the fire.

Here’s What You Get In DUPLICATOR™

1. Fast Start DVD:  Dick Chilton and I explain precisely what you need to do, step by step, in order to explode out of the gate with DUPLICATOR™.  Getting started is always the hardest part, but not anymore.  Now your path forward is crystal clear because we lay out the ROADMAP for you on this DVD. ($150 Value)
   
   
2. DUPLICATOR™ Fitness Business Management System Main Manual:  All six of the DUPLICATOR™ lessons are provided in this manual that complements the six DVD training sessions.  You can follow along and see precisely how we build your excellent fitness business one step at a time. ($350 Value)
   
   
3. All Six DUPLICATOR™ Training Modules On DVD:  This is the core of the system. Each of the six lesson modules is taught to you via DVD. You’ll listen and watch me teach each lesson, show you the management system tools and explain how they all work and seamlessly integrate to create your compliance and results chain of command. ($2000 Value)
   
   
   • Module 1:  Organizational Structure, Job Descriptions & Phases of Fitness Business Growth (Part I) - Defining where you are now and what you need to get where you want to go, Job Descriptions and Responsibilities, Staff Training outlines, Compensation and Management (Includes Homework Assignment and Tools Discussion/Explanation)
   
   
   
   • Module 2: Organizational Structure, Job Descriptions & Phases of Fitness Business Growth (Part II) – Reviewing your ‘brain dump’ from previous class, deeper review of job descriptions, including training outlines, compensation and management. The critical importance of congruency between your job descriptions and organization charts. Turning chaos into control. (Includes Homework Assignment and Tools Discussion/Explanation)
   
   
   
   • Module 3: Determining Your Staffing Targets and Using Lead Generation Marketing to Crank the Size of Your Applicant Pool – How to base staffing targets on job description worksheets. How to ensure your targets meet or exceed your profile and requirements. How to use automated systems to sift, sort and screen applicants so the cream rises to the top. (Includes Homework Assignment and Tools Discussion/Explanation)
     
     
     
   • Module 4: How to Hire the Right Staff and Get Your Company on Track From the Start – “Your success as manager is directly related to your hiring practices. This is where 99% of employee problems start.” How to pre-qualify the best applicant leads, perform face-to-face interviews and make the hiring decisions. (Includes Homework Assignment and Tools Discussion/Explanation)
   
   
   
   • Module 5: How to Train Your Staff for Maximum Compliance and Quickly get Your Fitness Business Moving Forward Productively, With Speed and Momentum – Staff management and compliance systems, building your training manual, bringing staff up to speed fast and handling ongoing training for rapid growth. (Includes Homework Assignment and Tools Discussion/Explanation)
   
   
   
   • Module 6: Managing Staff & Clients for Maximum Compliance, Results, Renewals, Referrals - Performance reviews, Client management and ‘rotation’ tools & tracking. The final piece of the system for getting and staying in complete control of growth, preventing ‘breakdowns’ and avoiding ‘big repair bills’ and headaches by keeping your business running smoothly, efficiently and at high speed.  (Includes Homework Assignment and Tools Discussion/Explanation)
     
     
4. All the DUPLICATOR™ Fitness Business Management Tools – Both in printed format and on DATA CD. You get every tool in a word document so you can save to your hard drive and print on demand.  You don’t have to recreate the wheel…everything is done for you.  No system can be implemented without the right tools for doing so.  We give you all the right tools, tested, refined and perfected in the real world by hundreds of fitness professionals.  ($1800 Value)

• Weekly Capacity Tracking Worksheet
• Client Management Spreadsheet (Excel)
• 5 Organizational Structures For Each Phase of Fitness Business Growth
• Job Description Worksheets for Every Staff Member
• Hiring and Interviewing Worksheets
• Staff Training Outlines
• Staff Performance Evaluation Worksheet
• Brain-Dump Worksheet
• Staff Hierarchy Levels Outline
• Staff Interview Phone Prequalification Script
• Staff Interview Worksheet
• Staff Interview Tip Sheet
• Staff Training Outline Worksheets
• Client Assessment Checklist

PLUS…When You Order DUPLICATOR™ Before The Deadline Date,
You Get All These Fast-Action Bonuses:

FAST-ACTION BONUS #1: Staff Lead Generation Tools – All the online and offline DONE-FOR-YOU marketing tools you need to generate a flood of trainer and admin leads every time you use it. This system was developed by marketing expert, Eric Ruth, and it works every time to automatically ATTRACT, SIFT, SORT AND SCREEN prospects, delivering just the cream of the crop to you, ready for prequalification over the phone (we provide you with the script) and then interview (we teach you how to interview in Module #4).  You’ll never waste time again looking for that ‘diamond in the rough.’  This fully auto-pilot system delivers the best of the best to you pre-qualified, pre-disposed and ready to work.  We even give you the tested and proven media list with all the places to advertise…and some of the best ones are FREE.

When you have this system, you will never again be held hostage by under-performing staff…because you can replace them in an instant…and they know it! ($350 Value)

FAST-ACTION BONUS #2:  Time Management System For Serious Fitness Business Owners - There are two "core" truths which separate the $20/hr.- $40/hr. "stressed out of their mind" fitness business owner from the $100/hr. - $500/hr. "cool", "calm" and "collected" fitness business owner... and those truths are...

1. Fit Biz owners who earn only $20/hr. - $40/hr. are victims of "Information Overload" + "Constant Interruptions" and don’t know how to define, isolate systematically focus on Major Outcome Activities... the activities which... when  SYSTEMATICALLY focused on... are responsible for making a business owner wealthy!



2. Fit Biz owners who earn in the neighborhood of $100/hr. - $500/hr. HAVE received "systematic training" on how to ignore "Information Overload" and they HAVE received "systematic training" on how to ignore Constant Interruptions and they HAVE received "systematic training" on how to focus on Major Outcome Activities... the activities which... when SYSTEMATICALLY focused on... are responsible for making a business owner wealthy!

The Time Management System For Serious Fitness Business Owners is a 2-DVD plus workbook program that teaches you how be in category #2 above. Every fitness professional who follows this system raves about it to us.  Learning how to control and leverage your time for maximum output by focusing on Major Outcome Activities is as revolutionary and life-changing as almost anything you will ever do, and it’s the perfect complement to the DUPLICATOR™ Fitness Business Management System. ($197 Value)

FAST-ACTION BONUS #3: PERSONAL ONE-ON-ONE COACHING AND SUPPORT
 
1. "Burning Question" Priority Email Access for 90 Days (Value: $1000)
           
You will receive a PRIVATE email address for Dick Chilton. Dick is a business management and optimization expert, and the man who mentored me and was instrumental in helping me develop the DUPLICATOR™ System. He and I deliver the live DUPLICATOR™ training you get during the 6-week program (if you are able to secure a spot). Nobody knows the in's and out's of business management and optimization like Dick. He has a 30-year track record working with Fortune 500 companies at the highest levels. Luckily, he's a close friend, practically an Uncle to me, because there is no way I could afford him otherwise.
 
If you select (and are able to secure one of the remaining spots) the live webinar training, for the duration of the 6-week training PLUS another 6 weeks after the training is complete, you will have access to Dick via email to ask your 'burning questions.'  Access like this is not sold separately, nor is it available at any price. I can tell you, however, that it's worth the entire investment in this program all by itself.
 
If you select ONLY the Home Study program (no live training), then you can only get this access to Dick via email if you order before the deadline date.
 
2. Two (2) 30 minute Private Coaching Calls with Dick Chilton (Value: $1000)
           
When Dick consulted with major Fortune 500 companies his time was billed at $1,000 per hour. His time is so valuable, I was hesitant to even ask him if he would be willing to do this. But I did, and he agreed. Because he LOVES helping people master business management.
 
You will get quite a bit of Dick during the 6-weeks of training (if you are able to get a spot), but you may (if you're smart) want even more of him. So if you encounter a situation where you need help, you can schedule two 30 minute calls with him personally, one-on-one.  The only stipulation is that you must actually do what Dick tells you to do. He does not suffer foolishness and demands accountability.

If you are able to get one of the remaining spots in the live webinar training, then the phone coaching is automatic, but if you choose just the Home Study, then we’ve got to receive your order before the deadline.

            So there you have it…everything you get in the DUPLICATOR™ Fitness Business Management System.  Now the only question remaining is…

Do You Want To Own A “Job” -- Or Do You Want
To Own A Business?

Listen to me…because I speak from experience.

The single greatest gift you can ever give yourself is the gift of a systems-driven business… a business of EXCELLENCE.  And that’s what DUPLICATOR™ is all about…your six week Evolution To Fitness Business Excellence.

Another way to state the question above, is this:

Do You Want To Be A Manual Laborer Trading Time For Dollars,
Or Do You Want To Be A Business Owner With REAL LEVERAGE?

Real leverage gives you real freedom.  And in the fitness business, there are two profound points of leverage: SYSTEMS and PEOPLE.  But until now, nobody has ever shown you how to get that leverage… because nobody has the systems and expertise we have.

If you’re constantly putting out fires, running around frantic… always SCRAMBLING, never feeling secure, relaxed and at peace…worried about what next month will bring…DUPLICATOR™ shifts you from the “F-State” (frenzied, flailing, fearful, forgetful, furious and frazzled) into the empowered “C-State” (cool, calm, collected, consistent and clear).  And it’s that shift which is largely responsible for separating the winners from the losers in the fitness business.

Let’s Do A Quick Review Of Everything You Get

Just so you’re clear (C-State), I want to remind you of everything you stand to gain when you take advantage of this special offer to get the DUPLICATOR™ Fitness Business Management System in either  the live webinar coaching or the Home Study versions.

√  DUPLICATOR™ FIXES YOUR CASH-FLOW PROBLEMS
√  DUPLICATOR™ FIXES YOUR CLIENT MANAGEMENT AND COMPLIANCE PROBLEMS
√  DUPLICATOR™ FIXES YOUR STAFF HIRING, MANAGEMENT AND COMPLIANCE PROBLEMS
√  DUPLICATOR™ FIXES YOUR MARKETING PROBLEMS
√  DUPLICATOR™ FIXES YOUR ADMINISTRATIVE PROBLEMS
√  DUPLICATOR™ FIXES YOUR STRATEGIC THINKING PROBLEMS (shows you how to be the RAINMAKER)
√  DUPLICATOR™ FIXES YOUR ORGANIZATIONAL STRUCTURE PROBLEMS
√  DUPLICATOR™ FIXES YOUR RETENTION PROBLEMS
√  DUPLICATOR™ FIXES YOUR TESTIMONIAL PROBLEMS
√  DUPLICATOR™ FIXES YOUR REFERRAL PROBLEMS
√  DUPLICATOR™ FIXES YOUR PROFIT PROBLEMS – By making your business work like this…

 Management Systems Compliance Results Renewals
Referrals Ever-Growing Profits

DUPLICATOR™ shows you…

• How to STOP being at the mercy of under-achieving employees by quickly and easily finding the best quality personal trainers in your area who are eager for the opportunity, professional, courteous, smart, passionate and dedicated...using an automated system that sifts, sorts and screens applicants before you ever even speak to them!

• The right way to interview and hire using preeminent positioning, so there is NO misunderstanding about exactly who is in charge and your new hire is grateful, respectful...and committed!

• A revolutionary staff training system that gets everyone on the same page, immersed in YOUR business ‘doctrine’ - adhering to YOUR rules - following YOUR system - working towards TEAM goals!

• Staff management systems that guarantee the highest level of performance from your people...even if you’re not there to hold their feet to the fire!

• How effective staff management is THE secret to fixing all your client management problems - making client compliance, follow-through, results, renewals and referrals as certain as the sunrise!

• How to CLONE yourself - systematically duplicating your vision, your work ethic, your goals...your VISION for the business...in every single employee!

• How having the right management system eliminates the FEAR of letting go and trusting that things will get done right without YOU having to do them!

• How to finally get the BALANCE in your life you want (no more 60-80 hour, grinding work-weeks) by having a real fitness business management BLUEPRINT and honest to goodness organizational and operational SYSTEM!

• And much, much more!

The Only Decision You Have To Make…
Is How Quickly You Want To Benefit From The System!

             Whether you choose live coaching or home study, you get the entire program shipped to you IMMEDIATELY when you order now.

All Told, DUPLICATOR™ Contains $6,847 of Fitness Business Management Systems and Tools…And I Haven’t Even Included The Value of Our Expert Coaching And Training!

I bill my time at $500-$800 per hour, and get it.  Dick is up at $1,000 per hour – and he’s got some of the world’s largest companies asking him for help.  If you are able to secure a spot in the live webinar coaching and training program, you get both of us…personally coaching and training you…for six full weeks!  (Keep in mind that we only accept 20 fitness business owners into the live training, so you must hurry if you want one of the remaining spots.)

What Is The Investment For DUPLICATOR™?

Now, of course, we have to discuss price.  You obviously need to know how much DUPLICATOR™ costs.  I’ll tell you this – if you contact any DUPLICATOR™ graduate featured in this letter, on the Chaos To Control Audio CD, or on our website, every one of them will tell you in person exactly what they said in their comments here:

“This Is A NO-BRAINER Investment”…. “Incredibly Valuable”…. “Worth Ten Times What You Charge”…. “You HAVE To Get DUPLICATOR!”…. “Without This You’re Just A Trainer”…. “Best Investment I EVER Made In Myself And My Business”…. And On, And On

So…what’s it worth to YOU to have a simplified, more fulfilling, freedom-creating business?  What’s it worth to YOU to stop being a slave to your business?  What’s it worth to YOU to get real LEVERAGE?  What’s it worth to YOU to create an asset that has real value?  What’s it worth to YOU to not have to do everything yourself?  What’s it worth to YOU to have more precious time with your family and friends?

What Are EXCELLENCE And FREEDOM Worth To YOU?

DUPLICATOR™ is so revolutionary and proprietary, I could easily ask, and get, $10,000 for this Fitness Business Management and Operations System.  Frankly, this is a BETTER and more COMPLETE system than any franchise has to offer.  In fact, as you can see from the enclosed testimonials, many of the franchisees come to us for this training…because they can’t get it from the ‘home office.’  Nobody has this.  There is no other source.  And because of that, there is no ‘market price’ for DUPLICATOR™.

• DUPLICATOR™ 6-WEEK LIVE WEBINAR COACHING AND TRAINING (Plus FREE Home Study Program) is just $1297 plus shipping, or three E-Z pay monthly installments of just $445 plus shipping (added to first installment).

• DUPLICATOR™ HOME STUDY PROGRAM is just $997 plus shipping, or three E-Z pay monthly installments of just $345 plus shipping (added to first installment).

That, my friend, is the bargain of a lifetime for a serious fitness business owner like yourself.  What’s more, the money is actually irrelevant, because of…

Look, all I ask – all I’ve ever asked of any of our customers and Members – is that they actually USE what we give you.  That’s one of primary reasons we do the live coaching…to ensure accountability.

Can You Follow The 5 Rules of Engagement? Here’s how the DUPLICATOR™ guarantee makes your decision in investing in this today completely risk-free. First, you just follow these 5 “rules” of engagement... You must attend every class or watch ever training video. You must do all the assigned homework. You must take advantage of at least one of your fast action bonus private coaching calls. At the end of the 6-week training you must complete and submit an evaluation survey and progress report that we provide. (For LIVE course only) Four weeks after your training ends, you must complete and submit a second evaluation and progress report. The person with the most significant DOCUMENTED success using DUPLICATOR™ will have their entire tuition for the training RETURNED to them! Every penny. This is our DUPLICATOR™ Contest, and we're rewarding the highest achiever. If you follow these 5 (or just 4 for home study) rules of engagement and you’re still not absolutely convinced and 100% certain DUPLICATOR™ will transform your fitness business…Taking you from a month-to-month SLAVE…To a real CEO with complete CONTROL and a full-throttle cash machine business asset with ever-growing value…” “…I'll refund every penny of your investment anytime within the first six months…No Questions Asked!” “What’s With The Rules?” It’s an odd guarantee I know. But I think you can see the point to it. These rules are there not to make it harder for you to get your money back, but to make it easier for you to succeed with this. I am literally holding your feet to the fire and forcing you to consume everything you get with DUPLICATOR™ because I am passionate about making you a success. And if you use this system, you will be a success. That’s a guarantee.
	Contest Winners Ahoy! Sandy Mayer (left) and Kendra Compton (right) showing off checks sent to them by NPE for winning the DUPLICATOR™ contest. You too can have your tuition fee refunded if you win the next contest! Think you’re up to it?

How can I afford to be so generous?  Easy – because every single person we’ve trained on DUPLICATOR™ has transformed their business and their life.  Not just a ‘wee bit’ – A LOT. I’m talking radical transformation.  Results that – as you have seen in the testimonials in this report and heard on the Chaos To Control CD – almost defy belief.

So I’m absolutely confident it can work magic for you, too (especially if you go through the live training – that’s an absolute certainty because then we know for certain you’re using DUPLICATOR™). This system is STRONG.  And all you’ve got to do is use it.  That’s it.  Just use it.

Think about it: Six months from now you could be off in the Bahamas or some other tropical location, sipping fruity drinks with your family and friends, lying in the sun eating Grouper…while your fitness business is humming – just purring along – without you there!

That’s freedom, my friend.  And that’s what I’m promising you.  I’m promising you the GUARANTEED

DUPLICATOR™ is the difference between being
broke and miserable in your fitness business, or
rich and happy, because…

Now you can quickly move from chaos to control, transforming your fitness business by duplicating yourself. Imagine how that feels…how productive, profitable and fun your business and your life becomes when you have staff doing all the administrative tasks and training – all the ‘busy work’ so you can focus on GROWTH.

Imagine the freedom you’ll have with a Fitness Business Management SYSTEM that puts you in complete control, providing structure and accountability so you’re NEVER at the mercy of under-performing staff, ALL the administrative work and training is delegated off your plate and executed perfectly by your admin assistant and trainers (freeing you to work ON the business instead of IN the business), and clients get better results and a real experience of excellence because the COMPLIANCE CHAIN OF COMMAND is rigid and respected.