Fitness Marketing

Fitness marketing is the perfect opportunity to blend offline and online activities into a class act. Mixing and matching marketing strategies while keeping an overriding theme can result in the development of a lead referral system that consistently produces. The best part is you can have some fun too by using your imagination to combine proven traditional marketing techniques with online lead capturing activities.

A Class Fitness Act

Calling something a class act is considered to be a true compliment. It means something is impressive and stylish and contains a quality of excellence. Those are the same qualities you want your fitness marketing program to contain. One of the best ways to reach that goal is to have a well thought out, well designed marketing program composed of both online and offline activities.

The key to a class marketing act is to coordinate activities.

Attend a trade show but have a computer set up to display your website
Distribute flyers offering a promotion but on the flyer have your website address and a code the person must enter on the site so you know where the lead came from
Teach a seminar at the senior citizen center and offer discounts to family members who sign up through your website
Visit local businesses to offer corporate discounts for group classes and include offers of an online weekly exercise video that employees can access during lunch

A class fitness marketing act is one where prospects can have multiple ways to access your business. People today are technically savvy and they expect even small businesses to have their act together. You have to make it as easy as possible for potential customers to find you and your business.

Superior and Admirable

A classy fitness marketing program is superior and admirable. To be superior the program must produce steady results in the way of customer leads. To be admirable, those results must be turned into paying customers.

Follow-up is the most important element once the customer leads are generated. You can have the best fitness marketing program in the world for lead generation, but if you don’t follow-up many of those lead will fall through the cracks. Once again you can combine offline and online activities.

In some cases an old-fashioned thank-you letter is in order, but you can also make excellent use of email and auto-responder programs. To build a superior business requires superior planning and effort.

Don’t Overlook the Traditional

Fitness marketing programs that work don’t forget about the proven marketing techniques like trade shows and personal visits. A class marketing act will combine the traditional marketing activities with online activities to generate as many customer leads as possible. Then with proper follow-up, those leads can be turned into paying customers.

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