Fitness Marketing

Fitness marketing can be at its most effective when approached as relationship marketing. This form of marketing builds a business by creating a network of people that can be leveraged to reach deeper into the fitness marketplace as your representatives. The members of this elite group serve as the equivalent of marketing agents that have contact with your target market.

The Ask a Friend to Ask a Friend Theory of Fitness Marketing

Life is full of networks even when not in business. All you have to do is think about the times you asked a friend to ask a friend if they knew the name of someone who sold something you needed. The friend then calls their friend and eventually you get a reference.

That is what network marketing is all about. Though the term network marketing has a bad connotation in the minds of some people because of attending home product parties, the fact is that life operates largely on networks. That is why it is better to view network marketing as relationship marketing where it is the connections between people that create the useful bonds.

When developing a fitness marketing program, ignoring the network marketing opportunities does not make sense. You know people who know people. Your current fitness customers know people who know people. Connecting with all of these groups together one by one can create an organic system of customers that just grows with each reference.

Access All the Networks and Not Just the Obvious

When you begin to think in terms of networking, it is amazing how many of them exist in your own arena.

Friends and family on email lists
Community groups
Current customers
Local businesses
Nonprofit community

The key to successful fitness marketing is to find ways to convince these networks to include your business in some way. For example, the friends on your email lists give you the names and email addresses of other friends or contacts. Community groups invite you to speak at their seminars or workshops. The nonprofit organizations include a link to your website on their website in exchange for free group fitness sessions once a quarter or free passes to the fitness center.

Just relying on the internet for business growth is not recommended. So many people today focus on just the internet, but fitness marketing should include both online and off-line strategies.

The “Did You Know” Marketing Tactic

In fitness marketing, the best result you can hope for, except for a final sale of course, is customers telling others about your business. If you think about it carefully, the largest corporations in the world buy expensive television advertising so their marketing message can reach the ears of the target market.

When building a fitness business, the ideal marketing program will take advantage of all network marketing opportunities. You can keep your network growing by partnering with as many networks as possible. This can lead to exponential growth in customer leads.

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