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Fitness Marketing

Personal trainers who work alone tend to think fitness marketing is too expensive. Yet there are so many cost effective strategies that can be employed and are inexpensive. Marketing is a wide topic that covers a whole range of off-line and online activities so you can pick and choose the ones that will work for you and are affordable.

Affordable Fitness Marketing For All!

Expensive marketing and advertising programs are simply out of reach for most personal trainers and fitness centers. This is especially true when economic conditions are poor and businesses are struggling just to stay open. Unfortunately many fitness professionals have discovered that when people are cost cutting they have to eliminate things like club dues and training fees.

But when the economy is tough, that is the time when it is even more critical to market services. In fact, with the right attitude you can develop new ideas that appeal to customers in a financial pinch so you minimize the loss of business.

For example, you can offer “feel good about yourself specials” designed to make people feel better about themselves during difficult times. Or you can develop new group programs that are inexpensive but inspiring like “trim your waist while trimming your budget”. In fact, if you are losing customers because of finances, this is a great time to keep them connected to your business with special low cost promotions like a bi-weekly session or group class only fees.

Small Ideas That Produce Big Results

The point is that fitness marketing does not mean you have to spend a lot of money. Here are some low cost marketing ideas that work.
  • Offer to speak on fitness topics at local community centers
  • Set up an online link campaign that drives business to your website
  • Run ongoing tiny ads in church bulletins, sales papers, or free newsletters
  • Run a contest with fitness giveaways
  • Offer free workshops
  • Volunteer with a charity and promote the healthy aspects of your business
  • Offer new types of classes like fitness classes for neighborhood groups
  • Leverage your current associations by offering gifts for referrals
These are just a few examples and there are hundreds more. Many of the most effective activities rely on networking rather than money to generate new business and keep current customers connected. Once the economy improves and people are more financially secure again, those customers you held on to through the difficult period will remember your acts of kindness.

Think Small in a Big Way

Marketing does not have to involve big campaigns and high expenses. You can think small with one caveat – think consistently too. You need to develop an ongoing marketing program that is always searching for new customers and finding ways to keep current customers interested in your services.

Nurture the relationships you develop. Keep your current customers happy so they willingly give you new referrals and ongoing business. Nurture your business and community relationships to generate new leads. Fitness marketing doesn’t have to be high priced when you think small in a big way!



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