Fitness Marketing
Fitness marketing can be thought of in terms of developing a resume. A resume is an account of the past and a description of what the future can hold through utilization of personal skills and talents. It is used to sell a person as a qualified professional with abilities that can benefit others.Fitness Marketing is a Resume of Activities
A fitness marketing plan serves a similar purpose as a resume. A resume should present experience, credentials, skills, abilities, talents and expertise. The purpose of the resume is to convince someone to hire you as a personal trainer or to take advantage of your fitness services.
Now think about the purpose of a marketing plan. A marketing plan identifies business strengths and expertise. It includes a plan for attracting potential customers. The goal of the marketing plan is to build a business through strategies that convince customers to buy services or products.
The Ultimate Customer Search Strategy
If you view implementing a fitness marketing plan as the equivalent of handing out a resume then there are certain qualities the plan must contain.
- Communicate personal qualities in a way that attracts compatible customers likely to be ongoing paying customers
- Communicate fitness talent that others can see as beneficial in their personal pursuit of fitness
- Communicate a willingness to work with all types of customers while developing individualized plans for fitness success
A Future of Successes
When preparing a resume, there is particular information that must be included to successfully attract potential employers. It must target the type of jobs and companies of interest. It should contain powerful words that concisely describe skills and accomplishments. The resume should also include some success stories.
These are the same components that should be in fitness marketing plan. Your marketing strategies should precisely target the type of customers you want to attract. They may be baby boomers looking for weight reduction programs, seniors needing flexibility training, or twenty to forty year old customers just wanting to stay fit. Your plan must zero in on the fitness market niche where customers are most likely to be found.
The marketing tactics chosen should use powerful words that let customers know you are a fitness professional and believe anyone can succeed when pursuing a healthy lifestyle. The word selection for your marketing materials is important. The words should convey action, excitement and success.
Make It All About Success
Finally, your marketing efforts should include success stories or testimonials. But these testimonials need to be real and verifiable. Success stores help potential customers personally identify with the services you are offering.
The bottom line is that your fitness marketing plan should focus on success – your success as a fitness professional and the customer’s success in getting fit. Prepare the marketing plan with the same thoughtful approach you would use when preparing a resume. You are sure to attract people who want to employ your services.
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