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Fitness Marketing

You can use fitness marketing strategies that create a surge in sales to give your business a much needed revenue lift. Naturally it would be nice if every customer lead generated turned into a long term customer buying products and services over and over again. But every business has periods during which sales slow, and that’s when you want to shift marketing strategies to give your business an invigorating sales boost.

Turn Fitness Marketing into an Energy Surge!

When your body feels sluggish, what’s the best thing you can do to pump up again? The answer is: vigorously exercise. Exercise stimulates the heart and circulatory system so energizing oxygen is delivered to your body’s system.

You can some natural hormones flowing and soon the sluggishness is a thing of the past. Your whole body works more efficiently.

That is how you should look at your ongoing fitness marketing strategies. You will certainly want an overall strategic marketing plan concerned with attracting loyal customers who will make repeat sales. But sometimes you need to give your business an energetic boost and generate some new sales even if they are only one-time sales.

A Shot of Marketing Adrenaline

So how do you go about giving your sales a shot of adrenaline to add some excitement to your profit line? The best way is to make a one-time offer customers just can’t resist.
  • Offer a reward to past customers when they purchase a single fitness product which can include one hour of your time

  • Have a fire sale and offer a fitness class at a ridiculously low price to entice new participants

  • Offer a half-priced fitness consultation if the customer pays within 24 hours

  • Run a between-the-holidays fitness special

  • Develop a New-Years-Resolution-in-July weight loss program and entice clients with a small free supply of supplements or low calorie pre-packaged meals

  • Offer a 2-fer and let 2 customers sign up for the equivalent of a single fee for a limited time

  • Link an special offer to a recent headline like, “Women Need 60 Minutes of Daily Exercise After 40”

  • Have a fitness inventory clearance sale and offer the first 10 customers a special personal training rate for the first month
You get the idea! These are not long term sales and you are not offering low prices forever. All you are doing is pumping up your sales for the next 30 days. A fitness marketing strategy that is designed to force people to act quickly can be highly effective. You are actually using a bit of psychology by convincing people they must act right now on order to get the bargain rates or prices.

Attract the Bargain Hunters

Of course the goal is to attract the bargain hunters in the first place, and once you have their attention, you can convince them to stay with your great products and services. You are bound to get some long term customers. If they don’t buy again, you can just enjoy the surge in sales. If they do join your business as a committed customer, then everyone comes out ahead.

Creating short term sales is a great way to market pump some energy back into your business. This is fun fitness marketing. Who knows…it could lead to marketing muscle power!



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