Fitness Marketing
Fitness marketing is particularly suited for social networking media sites because people enjoy sharing information on topics like weight loss, fitness and general health. Yet you should not blanket these sites with blatant self promotion because that will quickly turn potential customers away. Instead you want to be pleasantly social and attract customers through your professionalism, knowledge and expertise.I Want You to Want Me!
Remember the song I Want You to Want Me sung by Cheap Trick”? It’s a song about love, but the chorus sums up the goal of a great marketing strategy.
I need you to need me
I’d love you to love me
I’m beggin’ you to beg me
Don’t you want your customers to want you and to need you? Don’t you prefer they love your business? Wouldn’t it be great if they begged you to help them get fit?
Obviously the answer to all these questions is, “Yes!” So here is one more question: How do you make friends? You don’t order them to be your friends, and you don’t promote yourself relentlessly making people think you are self-centered and self-absorbed.
Making Friends First
The social media sites were designed originally for friends to stay in contact with friends. Sites like Facebook and MySpace were intended to be online friendly gathering places.
Over time Facebook, Twitter and then LinkedIn developed into social sites that accommodated both friend-to-friend postings and professional business connections. In the meantime blogging became popular too.
That’s where fitness marketing comes in!
I Need You to Need Me!
When you use the social media sites for fitness marketing, you should focus on helping people and not manipulating them. Social media sites give you thousands or even millions of opportunities to have your business name come up in queries as an informative expert.
So how do you make people want to want you?
- Encourage online fitness discussions between your customers and during the process inject good useful information that establishes your expertise and knowledge about fitness
- Locate conversation threads concerning fitness, weight loss or related products and regularly contribute useful information
- Identify blogging sites that you can send information about your business to
Learn What People are Talking About
You get a fitness marketing bonus too. By following conversation threads and staying in tune with people interested in fitness you are able to learn what people care about the most. This is extremely valuable information for marketing and public relations purposes.
To get the most fitness marketing benefit from social media sites you don’t want to shamelessly promote your brand. Instead you will focus on making yourself an invaluable resource. Because social media is a networking system, your posts will spread rapidly and soon you will find online social media users searching for your fitness website or blog.
In other words, they will want you and need you and love you and will be begging you for more information, products and services!
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