Fitness Marketing

Fitness marketing can take on new meaning when you decide to incorporate texting into your marketing program. Today’s customers are tech savvy, and they like knowing they can easily connect with businesses they choose. That’s where text messaging enters the picture!

Fitness Marketing in a Few Words

Say what you have to say in a few words! When you hear the word “marketing” you might first think of expensive advertising campaigns used by large companies, but thanks to technology there are plenty of opportunities for small businesses and even the lone personal trainer. You don’t have to spend a small fortune, and you don’t even have to spend a lot of time writing ad copy.

What you can do is thing quick and short! Text messaging can be used for so much more than simply sending a cyber-note to someone. You can use this form of communication for marketing and get outstanding results.

• Alert existing clients about a fitness special
• Broadcast a promotion to a group of people
• Remind a customer to exercise in between visits
• Send a nutrition tip each day to keep customers engaged
• Send a cyber discount “coupon” message
• Remind clients about scheduled appointments
• Announce a new service being offered

Using 160 characters or less, you can pack real fitness marketing power into your messages. They can be sent to cell phones, laptops, desktops, instant messaging systems, websites and new technology products like the iPad. This means your marketing messages can be delivered right to potential pre-qualified fitness customers or to your existing customers.

Short and Sweet

Text messages are short and sweet, and that is exactly how people today like their messages. The savvy customer familiar with technology appreciates a business that uses cyber tools to inform, teach and notify. Long run-on advertisements are not geared to the new marketplace.

Text messaging for fitness marketing offers you the following advantages:

• Build your brand as a responsive fitness expert
• Inexpensive marketing
• Targeted marketing
• Adds a personal touch to your business

Of course, there are a few rules you need to follow. First, you do not want to pester people with repeated text messages. Second, you want to keep your messages professional sounding and not get too familiar. Third, you will have to get right to the point (of course). Fourth, only send text messages to people who have opted-in to your fitness marketing list.

Think Small to Get Big Results

Writing great copy with a 160 characters requires some creative thinking and planning. You have to carefully define your message and then find a way to concisely phrase it. Following are a few tips to get you started:

• Keep your audience in mind
• Focus on the benefit you are offering
• Add a word or two that creates excitement (i.e. Today Only! or Right Now! etc.)
• Make your message a call to action (i.e. Keep that appointment, Try a new product, Use a coupon, Exercise now etc.)

The new age of fitness marketing offers an exciting opportunity to reach potential or existing customers through text messaging. When you are planning your marketing campaign, sometimes it pays to think small!

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