Fitness Marketing
Fitness marketing should be approached in a way that is similar to the approach you would use if you were looking for a traditional job. But instead of seeking employment, you are seeking new customers. You can think of your marketing program in terms of building a resume that proves your business is the most qualified for the job!A Fitness Marketing Resume with Punch!
Your fitness marketing program needs to pack a punch. The marketing words you use compose your business resume, and they need to reach out and attract customers. When composing this resume or marketing plan, you want to make every word count because it may be your only chance to convince the reader to become a customer.
How do you add punch? You should use keywords that customers will recognize and appreciate. Do a little market research and you’ll discover that there are certain terms customers frequently look for like “24 hour fitness” and “free fitness advice” and “tone your body at 50”.
But terms will change over time too so next year you might need to include words like “flat stomach” or “tone flabby arms” or “lose belly fat”. The point is that you need to keep your marketing resume words relevant to current market needs.
The rules of resume writing for job applicants have changed over the years, and that’s true for your fitness marketing program too. For example, small businesses were once very limited in terms of what they could do as far as creating a wide ranging program simply because television ads and billboards were too expensive. Now the internet exists along with mobile technology and whole new worlds of opportunity have opened up for personal trainers, health clubs, fitness centers and gyms.
Apply for the Job…as the Fitness Provider!
So what are these new rules? Well today you can market online and that means your online brand and reputation are critical to your success. As you write your business marketing plan, think in terms of writing a targeted marketing resume that projects quality and has relevance to the types of customers you are targeting.
When you apply for a job, you need to make your resume focused on the specific job you want to land. Your marketing resume needs to be targeted on your customers.
First identify exactly what the niche market is looking for in fitness services. Then create the core marketing resume which concisely and clearly describes what makes your business services unique. Finally, you need to customize your resume to fit the purpose of the marketing.
Land the Customer
As a rule of thumb, follow the same rules for resume development when developing your marketing campaign. These guidelines will keep you on track.
- Use a readable design so customers can easily find your main message
- Display your leadership abilities
- Make it clear exactly how your personal services or fitness center services can bring benefit to the customer
- Define the upward track – how the customer can improve until he or she reaches goals
- Present yourself as a team player
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