Fitness Marketing
Mobile fitness marketing enables a fitness business or a personal trainer to keep clientele motivated about living a healthy lifestyle and taking advantage of fitness and gym services. Mobile communications makes it easy to send reminder notices for training sessions, special classes, promotions or fitness events. Instead of hoping enough people remember a class or event you can send your mobile group a reminder text which leads to greater participation.
Fitness Marketing Ripples with the News!
One of the most difficult problems that personal trainers, gyms and fitness centers face is helping people remember a class or special fitness event is taking place that day. People have a bad habit of signing up for classes when sheets are hung on bulletin boards and then promptly forgetting about the class as they leave the gym.
In the meantime, you have spent a lot of time, effort and money to develop an exciting promotional or fitness event and yet have no idea if people remember the date and time. Mobile technology has made it easy to do fitness marketing by sending group messages to clients through their cell phones.
You can send tweets or text messages that are calls to action and serve as reminders to show up! It’s a great way to make your fitness marketing program ripple with success.
Oh So Special Clients!
You get another benefit from mobile technology too. Fitness clients who get text messages or tweets reminding them that they have a fitness class or training session feel good about the fact their trainer or gym cares enough about their fitness success to send out personal reminders.
Anytime you can add a personal touch to fitness marketing, you’re way ahead of the game. That’s because fitness and health is such a personal subject.
Mobile marketing should be a component of an overall marketing plan that has as one of its goals improving customer retention. When you use technology to proactively reach out to customers, you are able to keep people engaged in your business.
That is like money in the bank! Better class participation can lead to the sales of new services, increased training hours, expanded gym memberships and many other revenue enhancing activities.
Fitness Text Messaging
Fitness marketing text messaging offers a number of fitness marketing opportunities besides reminding people they signed up for a class.
- Viral marketing – encourage client to share a promotional text message with friends and family
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Run a contest using text messages
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Develop a referral program that uses text messages
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Send a picture taken with a mobile phone of a new exercise or gym upgrade
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Send a mobile coupon for a new service
In other words, mobile technology gives you a number of creative ways to reach out to customers and increase revenue and referrals. Using mobile text messaging means you don’t have to go days without contacting your clients and can add some excitement to your fitness marketing program.
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