Fitness Business Success Stories
"My advice, from one fitness professional to another... I’ve been out there, I’ve read about every book out there on building my business, I’ve listened to some of the top marketers and businessmen in the country. This is a diamond in the rough, what we’ve got going with NPE, and there’s nothing else out there like it. There’s not a team of guys or mastermind group of fitness business owners that’s working together to help build each other’s business. It’s the best win-win situation out there if you really want to create a lifestyle for yourself that you dream about.” James 'Hut' Allred, New Wave Fitness Dallas, TX
"I look at NPE right now like an investor would have looked at Bill Gates and Microsoft in the early 80's. I better get in now and make a ton of cash while these guys don't know what they've got. You guys are a great team and are providing a service that you should be charging at least 3 times as much as you are now (grandfathering me at old rates of course!) Keep up the great work and I'll push myself even harder to produce. Every fitness professional needs this if they want to consitently build their business and create the lifestyle they truly want and deserve." Andy Maus, Advanced Fitness Technologies Wellesley, MA
"What Eric and Sean teach is literally worth its weight in Gold! It's helped me grow my business to a third location because the marketing strategies are right on point. My postcard direct mail campaigns have improved 130%, my website lead generation has increased by 46% with an average of 35 qualified leads coming in every month. I’m currently filming a DVD and establishing my fitness equipment strategic alliance following your system and I’ve landed my first corporate wellness contract with a local bank worth $12,000. The strategies flat out work. We’ve increased our revenues 88%. You guys are awesome!" Shane Doll, Shaping Concepts, Mt. Pleasant, SC
"I've learned so much from Sean and Eric that's really helped my personal training studio business, but probably the biggest thing is how to get my prospects to buy now. No thinking it over. No "I'll be back," no "have to talk to my husband." I get 'YES!' and I get it all the time now. My little studio was doing about $3,000 per month. Now, about 3 months later, I'm doing $24,000 per month in personal training sales. I'm very happy and the sky's the limit for me now." Holly Leonard, BeFit Personal Training, Amherst MA
“We doubled our monthly gross sales from $20K to $40K in 60 days by doing what they told us to do. I got out of the ‘weeds’ and my business has never been stronger.” Michelle Cox, Fitness Together Cohassett, MA
"I can honestly say that coming to you guys is THE BEST thing I ever did for my business. Working with you guys is a blast and for the first time in four years I truly have direction, organization, and a REAL plan. I could not have any of that without your team! Thanks for everything, you guys are truly the best!" Jason Goggans, FT Alpharetta, GA
"It’s great working with Eric and Sean. They are top-notch professionals. Basically, these guys have got a great system in place; it works. It works as soon as you implement it, and they get you motivated to implement it fast. Their program is proven and it’s definitely changed my business in a short period of time. Basically, they’ve got the system down; you just have to follow it. They have great follow-up and training that just continues to build. It’s a step-by-step process that just builds your business for you. I highly recommend you use these guys; they’re top notch. They do everything they say they’re going to do, plus more, so they deliver. It’s not just something that’s marketing to get you into the program and then they don’t follow up. They definitely deliver the results that they’re talking about, so I highly recommend them." Chris Hill, Personally Fit - Longview, TX
“Some of the results I’ve seen from the NPE program have been great revenues, higher than ever before. I’m getting many more leads, more people in my doors than I was before. I’m a lot more confident in myself, the sales process and my marketing efforts, knowing that what I’m doing is actually going to work and bring people in the doors. I’ve had my best months ever in both of my locations since joining with you guys.
Besides that, just getting to work with you guys and learning all the knowledge from Sean, Eric and Dick—you guys know a ton, so I’m learning a lot of great things from you guys, and also getting to work with other people and brainstorm and mastermind with other studio owners in the NPE program, who are doing the same types of things in different cities, different locations. So I definitely owe you guys a lot. I definitely wouldn’t be where I am right now without the help. I’m really optimistic and looking forward to the future and the success, and continuing to work with all you guys - it’s great; thanks for everything.” Clint Howard, Fitness Together Tulsa, Oklahoma
"It's rare when you come across tools in business that can immediately change the health of your business. Sean Greely, Eric Ruth and their NPE Program have immediately made my business money. Not only has the sales close rate on new clients gone to 90%, but the total dollars of our average ticket sale has tripled. The impact this has made on the cash flow of my business is unbelievable. I can't wait for month two utilizing the NPE tools - look at the impact NPE has made on my business in one month!" Jane G. Westreich Owner, Fitness Together
“Wow!! First of all, let me say that you guys have been worth every penny we have - and will be giving you. I never dreamed we would be getting so much information and so many tools to use... I wish I could fully communicate the extent to which I'm grateful for all your help and advice!!” Camelia Herndon, Fitness Together, CT
“Eric, after implementing all the great information you and Sean have provided me over the past 4 1/2 months, I am TOTALLY BOOKED. I have raised my rates $15 per session, and I am trying to juggle 50-55 sessions per week by myself, and I have recently started a little waiting list. Thank you for everything you guys do!” Mike Hansen, Hansen Fitness Company, Irvine, CA
“I have clients on a waiting list for the fourth straight month and I owe it largely to the Fitness Marketing Letter as well as those F%#@*%g amazing CDs. I am also thrilled to mention I have a meeting with the top dogs with the top fitness equipment franchise in my area. The owner was so impressed with my pitch that he has me presenting to his entire staff of store managers the ideas I pitched to him. Hut's interveiw (on strategic alliances) a couple months back may turn out to be my crown jewel of residual income and referrals.
This guy was so excited about what I could bring to the table for his buisness that he offered up help on his end by pre pre qualifying leads before they are even faxed to me. Thanks so much for all the amazing info guys. . .I know you already know this but your giving it away too cheap. Yours in health and looking forward to one day sipping margaritas with you real real soon.” Geoff Kalmbach Functional Fitness Training
“These guys are the top in the industry... not only will you get your money’s worth, but it’s tenfold” Chuck Sproule, Nautilus Clinic Truro, Nova Scotia
"One of the biggest things I could say about NPE is just the reduced stress, because I’m not doing the marketing now. We’re just basically implementing the things that Sean, Eric and Dick are kicking out for us, and it’s working great. They’re getting prospects in front of me.
I can pretty much close the people, but the problem has been that it’s always resulted on me getting them in here through, maybe not the most effective marketing methods or word of mouth, and now we’ve really tuned that machine up to run so much harder now, and I foresee it going a lot harder than it is, even at this point. They’ve really given us tons of marketing tools, and actually sometimes we can’t keep up, they’re kicking them out so fast, but it’s good to have a good selection. It’s great to have too much than too little.
Marketing can be really overwhelming and under effective if it’s not what you do. If you have a problem that you, specifically, can’t fix, you go to somebody else to get that done. That’s one of the big reasons why I would encourage you to be with NPE Platinum is because you can’t do what they do. That’s probably obvious to you at this point in your business. They’ve been a great mentorship to me and my staff; in fact, so much so that they even helped me get rid of one of my staff members who was really dragging down my business." T. Foster Bryant, Naples Florida
“Everything is so jam packed with million dollar content and ideas I struggle to open my mouth wide enough. There’s no doubt you guys feed me, I just worry about digesting it all! Just when I think I’ve had enough…you give me more. You over-deliver every time. The more you guys speak to me about the major issues in my business, the hungrier I get. The fact is, you and your Gold Plus program have helped me bring in new clients, reactivate old clients, but most importantly, Systemize My Business. Thanks fellas!” Tim Chudy, Fitness Together-Ladue & Des Peres, MO
“Well, to me, the biggest benefits of NPE are the systems, and the way you guys actually, really, truly care about each and every person, and the time and energy that you put in to help us out. You guys are always emailing us, letting us know what’s going on. We’re never in the dark about anything. Things are always on time and everything’s always cued up so when we take out our time to show up for the training, everything’s ready to go. That’s great. I think that’s really good and the systems will help anybody, anybody. I don’t care how advanced you are, it will help anybody move forward in their business, because I know there’s nobody else out there putting together anything like this that works in the real world, that’s been tested and proven that it works. So, it’ll save people a lot of money. It’ll save them a lot of time and a lot of heartache and it’ll save their business for them.” Coach R.B. Berry, Dare To Be Fit, Oceanside, CA
“The guidance I have received from Eric and Sean has been priceless. I started working with them in December 2006 and finished 2007 104K+ higher in gross training revenue than 2006. (This stuff works!) We opened a new studio in May of 2007 and have been growing extremely quickly. In Sept. Oct. and Nov. (traditionally slow months in the industry) we started over 90 new training clients using methods (marketing, sales, etc) learned from Eric and Sean. Our recent ad campaign pulled 20:1 ROI, producing 91 new clients in 90 days. The bottom line is, these guys are the real deal." Tony Maslan, Custom Fit Personal Training, Evansville, Indiana
“Since I've been part of NPE my brain has been in overdrive. It seems like I'm the center of the universe and everything that I know about fitness and the fitness business is FINALLY coming together. You see, I'm an info-junkie. I get my hands on anything related to fitness and business as soon as possible. However, somehow I was not where I wanted to be. Not to say the info and products were not good, but I didn't have a clue how to put everything together for ME and what I wanted to do.
I mean I had paralysis by analysis. It got so bad, that all the time I spent over-analyzing what I had to do, I didn't do anything! I was very inactive because I didn't want to do it "wrong." This led me to go through a lot of personal struggles that I shouldn't have had to go through. Then NPE came along...the answer to my prayers. Within the first 2 months, I learned more about business than I learned during the last 6+ yrs in this industry. I've learned how to put everythingtogether as a SYSTEM in my business.
This is first time in my life all the "lofty" dreams I have and where I want to be I see it coming to fruition. Don't get me wrong, I knew I would always get there, but the seed of doubt I had was because I didn't know HOW that would happen. NPE is my HOW!!!!! Thank you Eric and Sean for coming together and making this program happen. I will be a Platinum Member down the line as I evolve as a fitness professional and can't wait to see where I will be when that happens. WOW!!!! Getting the chills thinking about it.” Randy Gruezo, Cross-Fit, Miami, FL
“I’ll share a quick story...I recently took my longest vacation in 7 years! My girlfriend and I went to Maui for 10 whole days (just got back yesterday) and it was phenomenal for so many reasons. I was really able to finally relax and enjoy myself because I had things working in my business (even though I wasn’t there)! I had my trainers covering clients in my absence and knew that everything could run smoothly while I was away. Knowing that really allowed me to let go and not worry. Thank you for the putting this program together and I look forward to working more with you guys in the future.” Curb Ivanic, MSc, CSCS, Ultra Fitness Coaching
“Eric, our Fitness Together franchisees make up the largest personal training organization in the world. We could certainly work with any marketing consultant. In fact, we looked at many options and realized you are the best. Too many fitness professionals spend time and energy on their fitness skills and neglect the key element of marketing. They need your help. For any personal trainer who truly wants to grow their business, the Eric Ruth Marketing Systems are a must. From me and the hundreds of franchisees, a sincere thank you for all you have done for us.”
Best Regards,
Rick Sikorski
“Eric Ruth helped me generate over $250,000 a month in personal training revenues through his proprietary direct marketing approach for personal trainers. If you are looking for more clients, Eric’s your man!” Forrest Walden 2003 PT of the Year
"Adding Eric's program to Fitness Together's business model and marketing has been "icing on the cake". I was confident that I would find success, but to have over 1600 sessions a month being trained in my facilities....well, thanks Eric and FT! What I like about Eric is not only does he give you a multi-faceted marketing approach, but he practically does it for you. Many "experts" throw around theories, but leave you blowing in the wind - not Eric." Pete Piranio
"I don't care what degrees you have, what certifications you have or how many A-list celebrities you train. To succeed as a personal trainer in today's world you need to have a BUSINESS education. You are either learning those skills from Eric Ruth or you are getting passed by." Alwyn Cosgrove
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