Fitness Marketing Through Email
Fitness marketing can easily set you and your club ahead of the rest of the health clubs in your area. Fitness marketing using email will put you even further ahead of the pack. To win the race, use the amazing capabilities of the internet to reach untouched markets.Reaching the Unknown
Standard advertising methods like door-hangers, mass mailers, and advertisements, (TV, radio, and print), have the potential to reach large numbers of people. But do you want to reach everyone or people actually interested in your services?
Just sending out emails to current club members – if the emails are interesting and informative – can result in hundreds of potential customers being reached.
How is this possible? The answer is in the power of email. Whereas a door–hanger reaches on person or one family, a single email has the potential to be passed along to others an unlimited number of times.
The beauty of sending emails to current customers is the fact that many of the people in their email address book are friends who share the same interest. Think about your own email address book. How many names are friends to whom you regularly forward emails they would find interesting?
Click Forward
The true test of fitness marketing using email is creating content that causes people to click on the forward button. No one is going to send uninteresting, repetitive, or offending emails to their friends. But, if you can create something that relates to your customers and potential customers you have chanced upon possibly the greatest advertising tool ever created.
Content
Before determining the content of your email you must decide what you want to highlight. Which of your services will appeal to potential customers? You may find that you have several strengths that appeal to a wide variety of people or specialize in one service which appeals to a dedicated portion of the population.
Let’s look at one club who specialized in providing services to working women. The owner of this club wanted to accomplish 2 things with his fitness marketing email campaign. First, he wanted to bring in more working women. Secondly, he wanted to expand his customer base to include more than working women.
To reach his goals the club owner needed to design 2 separate fitness marketing email campaigns. One would be designed to focus on the clubs hours, classes, and other attributes that appeal to working women. The other would highlight services that would appeal to a broader range of people.
Highlighting Your Advertising
For your fitness marketing campaign you can highlight one or more services and create one or more different emails to advertise each one.
Your email can take many forms. Videos, newsletters, and short letters with photos can all appeal to people. Videos are one of the fastest growing mediums for fitness marketing advertising using email. If your video is eye-catching or funny it may even become viral – passed on and on and on.
Let’s look once more at the club we discussed earlier. The owner decided that the number thing of interest to working women was club hours. He created a video that showed working women exercising before and after work. The video showed how fast clients could get in and out – even exercising on their lunch hour.
Once the video was completed he sent it to existing customers and potential clients from an email listing he purchased. He sent the video via email and waited for the results.
This club’s fitness marketing email campaign was successful. What advice can the owner give other club’s looking to do the same? “We all get quite a bit of spam. You must create a video that people want to see. Get people asking, ‘Did you see…’ or forwarding your video to others.
No matter which media you chose to employ in your fitness marketing campaign take this advice to heart. Create something memorable and watch your clients rolls grow.
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