Fitness Business Articles
3-Step Killer Copywriting System Plus 10 Immutable Copywriting Rules For Success: There are two skills you MUST develop in order to really excel as a small businessperson. 1. Copywriting – the science and art of “wordsmithing” to compel people to take action on your behalf .. (read all)
5 Simple Steps To Creating Your First Strategic Alliance!: Everybody wants a quick fix. “Can’t I just run an ad and get 3 new clients by Friday?” (read all)
5 Surefire Steps For Profitable Fitness Business Growth : You know that when you work out consistently, you make strength and stamina gains. (read all)
11 Client-Generating Copywriting Tips : Start with a headline. Right up front give your services or products strongest benefit. Make a promise in your headline, and then explain how the promise and benefits work to the customer's advantage in the body of your sales letter. (read all)
12 Ways To Earn and Keep Client Loyalty : Client/customer loyalty is absolutely essential to your success. Finding a new client to replace one you’ve lost can be very expensive. Much more expensive (in dollars and in time) than doing the little extras I’ll talk about here to not only keep your client happy, but also to turn her into a BUYING MACHINE. (read all)
36 Different Ways To Get A Flood Of New Personal Training Clients: In order to give stability to your business, you must diversify your marketing. Cash flow is always an issue, so you’ve got to test and track until you find messages that work to bring quality prospects into your marketing funnel. Once you’ve isolated messages that work, then you want to apply those messages to other media. (read all)
A Little-Known Secret To Your Success: Inaction is always about fear. Fear is your greatest enemy. It’s what keeps average folks from getting good and good folks from getting great. (read all)
A Quick And Easy Promotion: Just so we’re clear, what I’m about to share with you is a TACTICAL marketing application. I’ve chosen Mother’s Day as the holiday “reason why” for doing this promotion, but you can substitute just about any holiday. (read all)
A Simple Formula For Creating A Web Site That Sells: It seems that fitness professionals are really getting on board with the internet, and many want to do what I’ve been suggesting for years: SELL PRODUCTS to develop residual income and as a front-end sale that leads to back-end training. (read all)
Are You Making These 10 Common Fitness Marketing Mistakes?: Business today is more competitive than ever before. To survive and thrive, you can’t just offer a great service and/or product at a fair price. You simply have to know how to market effectively. (read all)
How A Little “Attitude Adjustment” Can Double Your Sales: Because of the current economic situation, it’s even more important that you ensure your attitude about the marketing and selling of your services and products is squared away. (read all)
“How A Simple 3-Step Marketing Strategy Can Double Your Profits In The Next 12 Months And Every Year After…”: Right now I’m going to explain as succinctly and clearly as possible, a simple 3-step marketing strategy that can put more money in your pocket in the next 12 months than anything else you could ever do. (read all)
How To Create And Use Holiday Gift Certificates: What you want to do is sit down at your computer and create a REALLY nice looking gift certificate. (read all)
How To Create Breakthrough Ideas… …In Just 12 Minutes: There is a real secret to your success that I’m pretty sure you’re not taking advantage of. (read all)
How To Do More Than Just Make A Living As a Fitness Professional: Recently I got a call from a fitness professional who was a little concerned about his future. He’s a 29 year old in-home personal trainer, been training for 6 years, has a solid client base and is doing pretty good financially. (read all)
How To Double Your Productivity And Results With Systems: We talk a lot about “systems.” Systems are what separate struggling businesses from successful businesses. (read all)
How To Find The Best Endorsers: I get asked all the time about the best way to find endorsement deals, particularly from doctors. Many times, it’s really a matter of trial and error and simply a numbers game. You ask enough of them and you’ll find some forward-thinking individuals who understand how you can give value to their customers/patients. (read all)
How to Generate a Cash-Flow Surge In Your Business!: Let’s talk about generating a cash-flow surge in your business. Sounds pretty appealing, doesn’t it? (read all)
How To Get 8 New Clients In 8 Weeks!: Can you really get 8 new clients in 8 weeks? Yes! You absolutely can. And today I’m going to show you how. (read all)
How To Get More Personal Training Referrals In A Month Than You Now Get All Year: Referrals should be the life-blood of your personal training business. But I’ll bet that’s not the case. In fact, my guess is that you get a couple here and there, are thrilled when you get them, but have no clue how to ensure you keep getting them…consistently and automatically. (read all)
How To Get New Business During Your Slow Season: Here’s a SERIOUS SECRET to your success as a marketer: You MUST be able to look at successful promotions being used in other industries and figure out ways to apply them to your business...(read all)
How To Get Other Businesses To Pay For Your Advertising: There’s a time and place for paid advertising (direct mail, space ads, radio spots, etc.), but why should YOU pay for it when you don’t have to? (read all)
How To Get The Exact Name, Address And Phone Number Of Your Best Prospects: I want to show you a nifty website that can be VERY beneficial to your marketing efforts. Let’s get right down to it. (read all)
How To Get Two New Clients In 60 Minutes: What if I could show you how a specific method, requiring just 60 minutes of your time, can literally change your life by bringing you a wealth of new personal growth and business opportunity? (read all)
How To Handle Incoming Phone Calls For Maximum Profit: To this day I’m still shocked by the inept blundering of so many small businesses. There is simply too much information, too many resources and too many opportunities to learn effective, tried and true marketing tactics, strategies and systems available everywhere you turn for business owners to have any excuse whatsoever for their bungling of the single most important function of business: getting and keeping customers. (read all)
How To Make Your Business Card An Effective Marketing Tool: Take out your business card. Really – pull one out right now and look at it. I’d be willing to bet that it is SORELY lacking as a marketing tool for your business. (read all)
How To Market Your Services With Direct Mail: Recently, a particular email pulled me over to the Fit Pro web site (the website of Personal Fitness Professional Magazine). I hadn’t surfed that site in months, so I took a quick look at the message board ... (read all)
How To Make Yourself A Celebrity: Did you happen to see the following news article? NY Man Sues, Claiming Fast Food Ruined His Health. NEW YORK (Reuters) - A 5-foot-10-inch, 272-pound man has sued four major fast food chains, claiming their fare contributed to his obesity, heart disease and diabetes, his attorney said on Friday... (read all)
How To Quadruple Your Productivity: Time flies. In fact, it flies by so fast that it’s easy to get caught up in the day-to-day operation of our businesses. When that happens, we lose strategic, long-term perspective. (read all)
How To “Sample” Your Way To A Steady Flow Of New Personal Training Clients: There are two schools of thought in the fitness industry about “Sampling” – or giving away a free trial of your services. One school says don’t do it because it undermines your positioning in the marketplace. (read all)
How To Stair-Step Your Way To Big Profits With The “Self-Funding Promotion” (SFP): What’s the single biggest obstacle to your business growth? Is it finding prospects? No! The vast majority of people out there need to improve their health and fitness. (read all)
How To Suck The Blood Out Of Your Competition With Parasitic Marketing: Let me introduce you to a very powerful business building strategy called Parasite Marketing. When used properly this marketing model can potentially explode the growth of your business. You may never have to go through the pain and expense of any other marketing methods again. (read all)
How To Write And Publicize Your Email Newsletter To Build Relationships And Make Sales: If you don’t already publish an ezine (online newsletter), you’re really missing out on a lot of immediate profits and more importantly, you’re missing out on the single most important aspect of a newsletter… (read all)
How You Are Perfectly Positioned To Flood Your Business With All The New Clients You Could Ever Need: There is a secret to flooding your business with all the new clients you could ever need. It’s really quite simple. (read all)
Maintaining “Top of the Consciousness” Is The Secret To An Ever Growing Business: You’ve got to be marketing constantly! ABM: Always Be Marketing! But when you are training clients, you are focused on delivering value, so it’s not really an appropriate time to be actively marketing to them (read all)
MARKET – MESSAGE – MEDIA: I desperately want to make an impact on you and the way you view the importance and the functionality of marketing. (read all)
No Guts – No Glory: How Putting Yourself “Out There” Can Change Your Life And Your Business…Fast: Last night I was singing Neil Diamond’s Song Sung Blue on the Karaoke machine.I fumbled a couple of the lines, but I was belting out the chorus like a champ. (read all)
Tactics Vs. Strategies: I was absolutely riveted by the [first] war in Iraq. I spent many nights staying up so late to watch war coverage, I fell asleep on the couch. (read all)
The Fitness Professional’s Guide To Mailing Lists: I get a lot of questions about how to best acquire and use mailing lists. Right now I’m going to reveal the secrets to understanding, choosing and using mailing lists for maximum profit in your business. (read all)
The Fundamental Systems For Building The Business Of Your Dreams!: Even at the highest levels of professional sports, a good percentage of practice time is devoted towards drilling FUNDAMENTALS. (read all)
The Magic of ABM!: I get lots of mail from lots of different sources. I make it a point to be on as many mailing lists as possible so I can see what others are doing. (read all)
The Magic of Relationship Building: Back in March of 2002, one of my greatest friends and mentors, a wonderful woman named Lynne, told me she was getting married. (read all)
The Most Simple And Inexpensive Fitness Professional Marketing Strategy That Consistently Delivers Jaw-Dropping, Business-Building Results: Businesses like yours where the client base is relatively small, make each client, each prospect, each contact that much more important. That’s why cultivating, nurturing and building relationships is absolutely critical to your financial success. (read all)
The ONLY 3 Sources of Business!: There are only 3 sources of business: i) Lead generation – you develop your own “house” list of prospects, customers and clients through advertising... (read all)
The Secret Is Working “ON” Your Business, NOT Working “IN” Your Business: It’s a catch-22, I know. It’s a riddle, an enigma, a puzzle.How can you afford to work “on” your business, when you’re so darn busy working “in” your business just to survive? (read all)
The Single Most Powerful Fitness Professional Marketing Secret: I have over 6000 Fitness Professional customers, so I get to talk to trainers pretty regularly. The other day one of my members asked me, “what’s the single most powerful marketing “secret” for Fitness Professionals?” (read all)
The Success Secret of the World’s Most Productive People!: These are ideas and action steps I learned from one of the greatest living marketers of all time, Dan Kennedy. I urge you to acquire and devour anything and everything you can get from him. (read all)
Three Steps To Higher Fees!: What is a “high fee?” I’ve had trainers tell me that $80 per session is too high for “their” area. (read all)
Two SUPER STRATEGIES For Getting FREE Publicity!: Take a look in any bookstore and you’ll see that the shelves are stuffed with books on getting free publicity. (read all)
Understanding The Big Marketing Picture: It’s critical that you have an understanding of the big marketing picture. What are the goals? And how do you achieve those goals? (read all)
What Fitness Professional Advertising Method Is Almost Guaranteed To Fail
Time And Again – And Why?: Listen closely. What you are about to hear is pure gold. I’m going to reveal a marketing secret that not one in one hundred Fitness Professionals understands. (read all)
Why Most Fitness Professional Advertising Fails: If you’re around my age, 40, you probably have pretty strong memories of a little band named Pink Floyd. If you liked their stuff (“Wish You Were Here” is one of my all-time favorite songs), you probably know that Roger Waters is the mad genius who penned most of their memorable lyrics. (read all)
What You Must Know In Order To Successfully Market Your Personal Training Services: Here’s the most frequently asked question I get from Fitness Professionals who follow my marketing systems: “How long do I continue to market to a lead or a person in my sphere of influence (personal network)?” (read all)
67 Fitness Business Owners Reveal The Strategies, Systems And Secrets To Their Extraordinary Success Transforming Fitness PASSION Into Fast Fitness PROFITS!
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