Whether you’re a seasoned fitness professional or
struggling to grow your business, I’ll show you…

How To ‘Ride The Wave’ of
The Fitness Challenge
PHENOMENON
To Capture More Clients
In The Next 60 Days
Than You Got In
The Last 12 Months!

From Sean Greeley

Dear Fellow Fitness Professional,

Here’s the best news…

Fitness challenges are a phenomenon that’s here to stay.

They’re such an understood and accepted part of our culture, people instantly “get” what they’re about and want the results they see on TV, read about in magazines, hear on the radio, see on the internet.

And that makes your job almost ridiculously easy.

Put the word out to your house list, and watch as you get almost instant marketing “traction.”

Or go “external” with your marketing using some simple flyers and press releases and attract hot, eager participants in a heartbeat.

Or contact a few local corporations and get their employees to participate (it’s easy when you know how to structure the offer). And just look at the kind of publicity you can get...

I’ll even give you a marketing “cheat sheet” so you know exactly what to do to get massive attention and interest in your Fitness Challenge.

As long as you know how to properly structure and deliver your challenge, and then how to cross-sell your services to your challenge participants (which is what I’m going to teach you now)…

You Can Capture More New Clients In The Next 60 Days
Than You Got In The Last 12 Months

It’s true, and it’s all because fitness challenges are so incredibly HOT!

Just look at some of the thousands of fitness challenges that are going on every year. I’ve put a few pictures of the most well known challenges right in this letter.

You certainly know about the “big kahuna” - the Body For Life challenge.

“The Biggest Loser” is one of the most watched reality shows on TV.

And Discovery Health’s National Body Challenge is now in its sixth season!

Obviously, this is much more than just a fad.

And even calling it a “trend” doesn’t do it justice.

Fitness challenges are a full-blown phenomenon...and their popularity is only growing.

A recent Google search for “fitness challenge” returned…

Almost 62 Million Results!

So the only question is…

Are You Going To Capitalize On This Opportunity
And Get Your Piece of The Pie?

So many already are, and there’s absolutely no reason you can’t be next.

Just look at some of the results…

Shondelle ended up generating over 300 leads from her fitness challenge, and Monica (below), generated over 400 leads in 45 days!

Fitness Challenge Best Practices

These ladies, and many of our other VIP Members have successfully used fitness challenges to bring in a flood of new leads, and then cross-sell some of those leads into boot camp, small group, semi-private or one-on-one training.

But the truth is, for these “early adopters” only 5-10% of the leads were converted into campers or clients right after the challenge.

That’s just 15-40 new campers or clients.

But when you can run fitness challenges as “self-funding promotions” the way we show you, whereby most of your expenses are covered by the small participation fee, and then convert even a modest percentage of the participants to campers or client…

You’ve Got A Self-Funding Client Generating Machine!

And in the past 8 months our “laboratory” of fitness business owners have worked with us to iron out all the “kinks” in fitness challenges so that now we can hand you all the best practices so “trial and error” is virtually eliminated, and your success virtually guaranteed!

If you follow the proven model I hand you here, your very first challenge could be a blockbuster. But even if you just land a few new clients from the first challenge you run, you’ll quickly discover how in-demand challenges are, and see for yourself how this could be the client-generating solution you’ve been looking for all along.

Multiple Challenges, Multiple Ways

You’re really only limited by your imagination as to all the different kinds of fitness challenges you can run. In fact, I’ll hand you 21 different wildly popular challenges you can pick from right now.

They don’t all have to be HUGE challenges with hundreds of participants like Shondelle’s and Monica’s were. Although you can certainly do that with what I give you.

The point is that these are so simple to do, people are so naturally predisposed and already interested in them, and the LEVERAGE you get from them is so massive, it’s almost impossible NOT to come out a winner with fitness challenges.

Particularly when you choose the right niches.

And particularly when you understand the best practice “secrets” to fitness challenges I’ll teach you.

Secrets like these...

• How to leverage fitness challenges to build your marketing “arsenal of evidence” - providing you with the social proof you need to dominate
  
  
• How to get compliance, performance and results from your challenge participants so they become an unpaid “sales force” for you
  
  
• The single most important reward you must give your challenge participants - that is even more important than see-it-in-the-mirror results (if you mess this up, your challenge will be a waste of time)
  
  
• How fitness challenges give you the “4 pathways to power”: 1. Celebrity, 2. Authority, 3. Credibility, 4. Believability
  
  
• The best time frames to use for your challenges (hint: you choose different time frames based upon what objectives you want to achieve)
  
  
• Paid vs. Free: How to determine whether you should charge for your challenge, or whether it should be free
  
  
• How to define the rules, expectations and guidelines for your challenge participants so they have a “box” to work within (if you fail to provide the proper structure, participants won’t get engaged)
  
  
• How to get participants to document their “journey” and provide testimonials
  
  
• Why assessments are so vital and what must be included in each assessment
  
  
• Defining what's NOT allowed is as important as defining what IS allowed
  
  
• It's not just exercise and nutrition that matters, if you leave out these key programming elements, your challenge can fail miserably
  
  
• How to cross-sell and up-sell your services before, during and after the challenge
  
  
• How to structure prizes, awards and recognition so all your participants are winners!
  
  
• Simple secrets for getting challenge participants involved and fully engaged
  
  
• An inside look at powerful fitness challenge marketing tools
  
  
• How to leverage your challenges for maximum marketing and media exposure
  
  
• How to determine if you should align your challenge with a charity or not
  
  
• And much, much more!

Start Small and Scale...or Go Big!

Fitness Challenges are so adaptable. You can run a 20-person small corporate challenge, or do a bridal challenge where you align with a local bridal boutique in your area, or you can do a “fitness and finance” challenge where you partner with a local financial planner...a “beauty and body makeover challenge” where you partner with a local salon/spa…a golf or tennis fitness challenge...

...or you can do an all-inclusive town-wide challenge and bring in hundreds of leads like Shondelle and Monica and many of our other VIPs have.

Starting small allows you to get your feet wet and see for yourself just how productive these challenges can be, then leverage the social proof and the “story” to scale your challenges up.

But if you’re ready for the big time right now...then go for it.

With just a little well-engineered marketing, you can get really significant attention and interest in your fitness challenge and capture a flood of leads.

The choice is yours.

But just do it. And do it now.

There’s simply W-A-A-Y to much opportunity here for you to miss out on this.

Wii even got into the mix by offering their “Active Fitness Challenge” video game!

“But What About All The Competition?”

With so many big “players” in the fitness challenge game, is there still room for the “little guy?”

I hope you already know the answer to that.

Look, as legendary marketing expert Eugene Schwartz said in his all-time classic, Breakthrough Advertising, you never want to be in the business of creating demand.

What you want to do is FUNNEL it.

And right now you can funnel more demand your way with fitness challenges than with any other opportunity...maybe ever.

And I’m going to show you how to do that with…

Here’s what you get in this jam-packed program:

Instructional Videos: You get 2.5 hours of instructional video where I take you through every angle of fitness challenges revealing all the secrets I discussed earlier, from structuring your challenge, marketing, fulfilling, assessing, cross-selling and leveraging. Soup to nuts, a complete blueprint based on over 8 months of experience. ($189 value)

Fitness Challenge Marketing Checklist: A simple, straightforward checklist of the most important tactics to use to fill your fitness challenges to the brim, whether you’re doing smaller “niched” challenges, or big-ass town-wide challenges! ($50 value)

21 Different Fitness Challenges: A listing and description of 21 wildly popular fitness challenges you can choose from. There’s definitely at least a handful of challenges in this list you can use immediately. Just pick the one that works best for you based on where you are with your fitness business right now, the relationships you have (or don’t have) and the amount of time and effort you want to put into your first challenge. There’s everything from “quickies” you can roll-out to your house list next week, to simple strategic alliance challenges you can do fast by leveraging another businesses customers, to “mac daddies” that require more planning, preparation and marketing. ($35 value)

BONUS: Expert Fulfillment Tools For FREE - I’ll also show you an amazing free resource for obtaining expert challenge fulfillment tools you can model. Everything from Registration Package, PDF and Excel Progress Reports for your participants, Success Journal Reports, Dozens of exercise and nutrition Success Tips, 12-Week Challenge Guide and much more.

This program is intentionally very specific, including everything you need and nothing you don’t. You can work through the entire thing in one evening, taking notes and locking and loading for your first challenge (or dramatically improving upon the last one you did).

Depending on what kind of challenge you decide to do, you can be up and running within 7 days from now. Everything you need to launch and succeed with the your own challenges is included in Fitness Challenge Phenomenon.

And it’s all yours for just $77.

MY ROCK SOLID MONEY BACK GUARANTEE If you're not absolutely convinced Fitness Challenge Phenomenon can help you capture more new clients in the next 60 days than you got in the last 12 months, just let us know anytime within 60 days from your date of purchase and we'll refund every penny, no questions asked. And you can keep the entire system.

Let’s Wrap This Up

I know from my years of personal experience running a 650-client fitness business that there are very few “single things” you can do that can put your business over the top by giving you:

1. Celebrity
2. Authority
3. Credibility
4. Believability

Writing a book and getting it distributed on a large scale is one of them, but that can take months, if not years.

Consistent public speaking is another, but again, that can take a long time.

Fitness challenges done right, the way I’ll teach you here in Fitness Challenge Phenomenon may be the fastest way to gain massive market attention and traction in one fell swoop. And they can establish your superiority in the marketplace almost overnight. Because there’s so much COMMUNITY INVOLVEMENT and opportunities for major media exposure.

That’s a huge “hook” I really didn’t even cover in this letter, but it can’t be ignored. The beauty of fitness challenges is that you’re giving back to your community. You’re providing tremendous value by giving people what they want. And because of the cultural phenomenon of fitness challenges, you’re entering the conversation already occurring in so many of your prospects’ minds.

Get going with fitness challenges - done right - and you may never need any other marketing to keep you “booked solid” for a long, long time!

Click Here To Get Fitness Challenge Phenomenon
For Just $77 Right Now

To Your Success,


Sean Greeley
SERG Holdings, LLC

Prefer to Order By Phone? No problem! Call (888) 866-4998 Monday - Friday 9-5pm EST.