How To Get The Exact Name, Address And Phone Number Of Your Best Prospects
By Eric Ruth
I want to show you a nifty website that can be VERY beneficial to your marketing efforts.
Let’s get right down to it.
In just a second I’m going to show you a website where you can input the name and address of anyone you know, and it will automatically give you the name, address and even the phone number of everyone else who lives on that person’s street.
It’s absolutely remarkable.
Privacy in America is dead.
But it used to be that you had to pay to get the information you wanted.
Now, with the help of this website, you can get valuable contact info for potentially HOT prospects TOTALLY FREE.
Consider this scenario.
You have a training client, Jane Smith, who lives in a beautiful, upscale community that’s packed full of doctors, lawyers, high-income executives, etc.
You just know that these people could be excellent prospects for your services.
And their neighbor, YOUR CLIENT – Jane Smith, absolutely loves you and has given you a powerful, emotional testimonial to that effect.
What if you could get the name, address and phone number of every one of Jane’s neighbors on her street and send them a PERSONAL letter with an irresistible offer for your services?
Well, you can.
Your letter could say something like this:
Dear Mrs. Jones,
My name is Steve Pecks and I’m the owner of Best Bodies Fitness Studio right here in Coronado at 234 Elm Street. I’m writing you today to tell you about one of your neighbors.
Your neighbor, Jane Smith of 123 Maple, is a client of mine. She’s getting fantastic results from my one-on-one fitness training with her. In fact, here’s what she has to say about me.
[Jane Smith testimonial]
I asked Jane if it would be okay if I sent you this letter inviting you to come in for a complimentary fitness consultation with me before December 21.
Jane thought that her neighbors might appreciate this free, no obligation gift.
Here’s what you will learn during your fitness consultation (and some of the goodies you will get):
- The real “secrets” of losing weight and shaping the body you’ve always wanted (yes, there really are “secrets” – I know that sounds mysterious, but much of the information in the fitness magazines and elsewhere is misleading and inaccurate – I’ll show you what *really* works).
- A proven fitness program that requires a minimal investment of your time to get the results you want (Jane is following this program and you already know what it’s done for her).
- A personalized 30-day fitness and nutrition plan you can follow on your own even you choose not to take advantage of my services.
- A complete health and fitness assessment including body mass indexing and body fat analysis (these simple measurements are completely optional, but can be very helpful in obtaining a baseline understanding of your current fitness level – it’s information you should know).
- A free copy of my new booklet, “Toned In 20 Minutes: 7 Fat-Melting, Body-Shaping Exercises For Busy People”
- A certificate for two free one-on-one personal training sessions with me which can be redeemed anytime before December 21 (or you can give it as a gift to a loved one or friend).
Why am I giving away all this great free stuff? It’s simple. I can help you achieve your weight loss and fitness goals faster and more reliably than any other solution you may be considering. And I’d like the opportunity to prove that to you. (In fact, I guarantee your results. I’ll tell you more about that when we talk.)
Please keep in mind that this is not a “sales pitch.” I will merely outline what I can do for you, show you how easy it really is to look and feel better than you ever have before, and give you the opportunity to tangibly experience my services free of charge with no commitment or obligation. That’s it.
Jane said she’d be happy to talk to you about me and my services if you’d like to give her a call.
There’s only one “catch” to all of this, Mrs. Jones. This special free neighborhood gift offer expires on December 21, 2002. So please call me right away at 555-555-5555. I look forward to speaking with you.
Yours in good health,
Steve Pecks
Best Bodies Fitness Studio
P.S. If you’re just too busy to take advantage of this special free neighborhood gift offer, you can still get my new booklet, “Toned In 20 Minutes: 7 Fat-Melting, Body-Shaping Exercises For Busy People” by simply calling my studio and requesting it. We’ll mail it out to you free of charge. Happy Holidays!
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Keep in mind a couple things if you choose to use this tool:
#1: You MUST personalize this letter with the recipients name (your word processor’s mail merge function makes this easy peezy and allows you to merge his/her name into the body copy as well).
#2: Do NOT put your logo/letterhead at the top of this letter. Make the letter look as much like a personal letter as possible – if you must use your “art”, then put it at the bottom of the page.
#3: The envelope should have your name and return address ONLY in the cornercard. Do NOT use your business name.
#4: Have a woman hand address the envelope with the recipient’s name and address (women’s handwriting is generally neater and more appealing – that’s not sexist).
#5: Putting this letter inside a holiday card will work even better. If you do this, then print the letter on nice “resume-type” paper with some sort of holiday greeting at top of page, and carry this holiday theme throughout the letter.
#6: Follow-up this letter with a second notice (that refers to the first letter) about one week later.
#7: Follow-up the second notice with a phone call just to inquire if the person received the letters and to remind her of the deadline. Build rapport.
#8: Be sure to tell your client what you are doing and get her approval.
Okay, now let me show you the website where you can get the contact info you need.
The address is:
http://www.att.com/directory/
Scroll down to “Find A Person”
Input the name and address of your client and then click “find it”
When the name and address comes up, the address portion will be a blue hyperlink.
Click on the blue hyperlink and it will give you the name, address and phone number of every person on that street.
Here’s another site that’s even better:
Say you know a community that you’d like to target for your marketing and you want to get all the names, addresses and phone numbers for the residents, but don’t want to pay to rent a list.
All you have to do is go to mapquest (or just drive the neighborhood) and write down the names of each of the streets.
Then go here:
http://www.reverseaddress.com
When the screen loads, you’ll see three sections where you can input info. Use the middle section, called InfoSpace: Reverse Address Lookup.
Don’t type in a house number, just type in the street name, city and state, then click “find”.
A listing of every person who lives on that street will come up with their mailing addresses.
If you want their phone number, just click on the person’s name and that will come up!
Is that awesome or what?
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