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Module
1: Product And Service Selling Systems
Just
having
prospects to meet with is only a very small part of business success.
You must
be able to CONVERT your prospects to paying clients, and to do that you
must
develop a strong sales "system".
We
say
"system" because to ensure consistent results you must use a winning
model, over and over again. We’ll show you how to do that,
and discuss the
"7 Steps To Selling BOTH Your Products And Services – Every
Time!"
Module
2: Lead Generation Marketing Systems
How
to set up
automatic systems that bring you a steady flow of high quality leads
every
month like clockwork. This
is the
foundation of every successful marketing plan. Without leads, lots of
them,
you're buffeted by the winds of circumstance, at the mercy of your
clients (you
can't afford to lose one), and are constantly stressed and concerned
about
where new business will come from.
When
you have an endless stream of leads - all that goes away
Module
3: Follow Up Marketing Conversion Systems
Following
up with
marketing sequences until prospects buy or die is THE secret that bumps
lead
conversion 500-1000%, thereby bumping your profits by the same - and
nobody
except our people do it right...or even do it at all. This isn't an
option -
it's a MUST-HAVE if you want rapid and massive growth.
With the right
follow-up communication
systems 90% of the 'selling' is done well before you ever sit down with
the
prospect. They come
to you predisposed,
pre-qualified, and ready to buy. Almost all of this can and should be
automated. We'll
show you how to do that
with the most reliable and productive systems.
These first two
topics are VITAL to the success of any fitness business,
and 99% of them, probably including yours, don't have them in place. Chasing and praying for
more clients ends
with this one-two punch! (Covers
database marketing with ACT, internal e-mails, print newsletters, voice
broadcast,
and more.)
Module
4: Nutrition Product Marketing Systems
Many
of our NPE
Platinum Members are doing over $2,000 NET per month in nutritional
product
sales...on auto-ship. Some
over $5,000
per month. They
sold the products ONE
TIME and their clients re-purchase each and every month automatically,
without
any additional work, no retail hassles, no inventory to stock. Just
pure-as-the-driven-snow profits. We'll
teach you the systems for doing the same, regardless of what
nutritional
products you want to sell. (Disclaimer:
If you sell a crappy product, you can NOT expect this system to work
for you.)
Module
5: Referral Generation Systems
We
go well beyond
what you may have learned from any other source.
You will
discover how to automate referral
programming using seven proprietary NPE tactics all wrapped up in this
complete
strategy.
Module
6: How To Hire, Train, And Manage Staff
It's
consistently
one of the biggest 'thorns in the side' of top studio owners (and
growing
independents that are ready to duplicate themselves) across the board. The long term success of
running a large
service business depends on your success with hiring, training, and
managing
staff. And it's an ongoing job that is neither exciting, or
glamorous...but it
must be done. Even
the "best of the
best" consistently struggle with this issue, but we'll share with you
the
best systems and models that you can follow to duplicate the success of
others
and continue to expand your current operations while reducing the
headaches,
nightmares, and stress that come from doing this the wrong way!
Module
7: Internet Marketing Systems
We
are willing to
bet your website does very little to produce new business for you. That's a shame, and it
MUST change. Prospective
clients are using the Internet
more and more each year to find solutions. You must have a site that
CONVERTS
visitors to hot leads or buying customers/clients, and you must have
TRAFFIC to
your site that you can convert. Our NPE Platinum Members are getting
top five
Google rankings within months, sometimes weeks, using the simple
strategies we
teach them. Now you
can learn to do the
same.
Module
8: Information Product Creation
Want
real
leverage? Want
power-positioning? Want
fresh, eager leads? Information products
give them to you. They
are exceptional
tools in that regard. We'll
show you how
to gain celebrity status and tons of hot leads with info-products - and
if
you're lucky - you just might hit a financial homerun with one of them,
too
(just don't delude yourself, or allow others to delude you with their
nonsensical hype that this is the norm - it's not - it's the
exception).
However, several of our Platinum Members are now successfully using
information
products to produce 100's of leads per month for back end service
packages and
nutritional products. We'll
show you how
to do the same.
Module
9: Direct Mail Marketing Systems
There
are most
definitely are major secrets to effective direct mail marketing. And we've jealously
guarded the best ones -
previously only available to our NPE Platinum Members.
We debated
whether or not to even include
this particular module in the Gold Plus Coaching because it's so
powerful. Now
you too can have a high-powered direct mail client-generating machine.
Module
10: Strategic Alliance
Marketing Systems
How
to set up
reciprocal, win-win relationships with non-competitive business owners
serving
your ideal prospects and drive new business to each other, piggyback
off each
other, host joint seminars, do endorsed offers, build strong marketing
lists,
cross-promote, and conquer your local market together.
Few things can be
as productive for you as strong reciprocal
relationships. They lead to opportunities of significant magnitude.
With our
coaching, you can finally leverage the efforts of other businesspeople
in your
community, effectively, efficiently, and productively.
Module
11: Publicity And Media Marketing Systems
It
can be a
significant challenge to get media coverage unless you have systems in
place
for automating it all. Media is a numbers game and you have to be in
their face
with compelling, interesting, timely stories on a regular basis in
order to
land that big story. It can and will happen when you understand what
the media
is looking for and how to give them what they want.
Module
12: Advertising Systems
Yes,
advertising
can work for you, and we'll show you how to consistently pull 2:1, 5:1,
even
7:1 or better (that's seven dollars returned to you for every dollar
invested -
ON THE FRONT END). Advertising
alone
won't make you rich, but it can be a valuable medium to use in addition
to
everything else we teach you. Because
one of the significant benefits of personal training is that clients
tend to
renew with you after the first package (or they will, after we show you
LCV
systems), so you can afford to invest a little in advertising...as long
as it
pulls. We'll show
you how to make your
advertising pull! The
BIG lesson here is
that you need multiple marketing poles in the water - you can't rely on
just
one marketing system if you want to grow your business.
(Includes
overview of various print medium
including print ads, FSI's, and more.)
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