A Little-Known Secret To Your Success
By Eric Ruth
Inaction is always about fear.
Fear is your greatest enemy.
It’s what keeps average folks from getting good and good folks from getting great.
Fear is what keeps the nice guy from asking the girl he likes so much out on a date.
Fear is what stops the under-paid, over-worked gal from asking for a raise.
Fear is what keeps many of you from implementing the marketing tactics and strategies I show you.
Fear of failure.
And fear of success.
How do you overcome fear?
By DOING! By taking action.
I want to share with you a very specific and simple action-step you can take right now that can literally change your life – fast.
I have a friend named Jason from back in my days as a political fund-raising copywriter.
Right after college, Jason interned with Newt Gingrich and then became a campaign manager for a prominent Virginia politician before getting into the fund-raising game.
A while ago Jason called me to ask my advice.
He was getting tired of cranking out fund-raising letters and wanted to get back into campaign management, but wasn’t having much luck getting picked up.
I told him he should write to Newt Gingrich and ask him for an endorsement letter that he could use to get interviews.
Jason wouldn’t do it. He didn’t want to “bother” Newt.
That’s fear talking.
I said, “J, just ask for what you want.”
“What do you have to lose?”
I had lunch with Jason the other day. He’s landed a sweet campaign management gig for the upcoming ’04 elections.
“How’d you get it?” I asked him.
“Newt’s endorsement letter,” he told me.
“So you finally got up the guts to ask for it, eh?”
“Yup. And it worked. I’m buying lunch.”
Another quick story.
I’m currently listening to an audio program on email marketing strategies.
It’s an 8-hour interview of the undisputed king of email marketing.
The guy doing the interviewing is named Chris. The king of email marketing is named Jimmy.
This is the first interview Jimmy has ever done. He’s been making so much money and valued his privacy so greatly, that he didn’t want to go “public.”
Chris says throughout the audio program how grateful and honored he is that Jimmy agreed to the interview.
And he also says how relentlessly he asked Jimmy for this opportunity.
He emailed Jimmy to ask him.
He called Jimmy to ask him.
He sent letters to Jimmy asking him.
He even showed up at Jimmy’s house to ask him in person.
Finally, Jimmy agreed.
Chris and Jimmy became friends and they collaborated on this audio program (which they sell for a very high price).
Chris is now a player – his legitimacy and credibility skyrocketed as a result of landing this interview with Jimmy. And he’s making a lot of money because he was not afraid to ASK for what he wanted.
One more.
When I first got started writing copy, I was paid a flat rate. It was good money. Not great, but good.
When we mailed, we tracked everything.
We knew exactly how good or how bad each letter did.
More and more of my letters began pulling really well.
I was making lots of money for my clients. But I still got paid a flat rate.
So I went to them and asked for a percentage of the gross on top of my flat rate.
They said no.
I was pissed, but I soldiered on.
A couple months later, I asked again.
They said no.
Then I put together a spreadsheet showing how much money I’d made for them and how much they paid me.
And I asked for a percentage again.
They said yes.
My income tripled overnight.
You’ve got to ask for what you want.
That’s the “secret.” ASKING.
Sometimes you have to relentlessly ask.
And you’ve got to ask “smart.”.
Why? Because the only downside to asking is…
NOTHING!
There is no downside.
There’s only upside.
If the person says no, you’re right where you were anyway.
But if they say yes, your life can change…fast.
ASK FOR WHAT YOU WANT.
DON’T LET FEAR HOLD YOU BACK.
THERE IS NO RISK. THERE IS NO DOWNSIDE.
There’s only fear. That’s it.
And if you are letting fear hold you back, you’re living your life in a way that doesn’t serve you.
If you want a doctor to endorse you and refer to you, ask her.
If you want to get an editorial column in your local newspaper, ask for it. Ask smart, but ask.
If you want a joint venture strategic alliance with your local fitness equipment retailer, ask for it.
If you want your clients to refer to you, ask them.
Obviously, there are better, more effective ways to ask for what you want. Ways that are SYSTEMIZED and produce greater results.
But the bottom line is that you must ask.
67 Fitness Business Owners Reveal The Strategies, Systems And Secrets To Their Extraordinary Success Transforming Fitness PASSION Into Fast Fitness PROFITS!
Click Here To Get Your Copy Now!
