Max FN

SPECIAL REPORT

“Discover The Four Most Dangerous, Damaging,
Income-Crippling Mistakes 96 Out of 100 Fitness
Professionals Make, Probably Including You…
And How To Instantly Correct Them…
Exploding Your Profits Along The Way!”

Can 5,239 Fitness Professionals Be Wrong?

My name is Eric Ruth. Over five thousand fitness professionals, including many of the industry’s most recognizable fitness business owners, look to me for strategic and tactical guidance on how to attract and keep clients: getting them to pay, stay and refer. I have served the fitness industry since 1998 and am widely regarded as the leading expert on effective, low-cost, high-impact, results-accountable fitness marketing.

In this SPECIAL REPORT, I will reveal to you the critical mistakes being made by the vast majority of fitness professionals, probably including you, and how to quickly and easily fix them so you can finally earn what you are worth - enjoying the financial security and confidence that comes from knowing how to consistently and predictably acquire new clients, sell more to them more frequently, and provide them with such exceptional value they stay longer and refer more often.

"I don't care what degrees you have, what certifications you have or how many A-list celebrities you train. To succeed as a personal trainer in today's world you need to have a BUSINESS education. You are either learning those skills from Eric Ruth or you are getting passed by." Alwyn Cosgrove,
Legendary Personal Trainer & Owner
Results Fitness, Santa Clarita, CA

“Eric, our Fitness Together franchisees make up the largest personal training organization in the world. We could certainly work with the marketing consultant of our choice. In fact, we looked at many options and realized you are the best. Too many fitness professionals spend time and energy on their fitness skills and neglect the key element of marketing.
They need your help. For any personal trainer who truly wants to grow their business, Eric Ruth’s Marketing Systems are a must. From me and the hundreds of franchisees, a sincere thank you for all you have done for us.” Rick Sikorski, Founder, Fitness Together Franchise Corporation

"Eric Ruth is by far
the best copywriter and direct response
marketing expert in the fitness industry."
Phil Kaplan

“Eric Ruth helped me generate over $250,000 a month in personal training revenues through his proprietary direct marketing approach for personal trainers. If you are looking for more clients, Eric’s your man!” Forrest Walden, Multiple Fitness Together Studio Owner & Personal Trainer of the Year 2003

“What I like about Eric is not only does he give you a multi-faceted marketing approach, but he practically does it for you. Many "experts" throw around theories, but leave you blowing in the wind - not Eric." Pete Piranio, Owner, 3 Fitness Together Personal Training Studios, Wisconsin (considered by many to be the world’s most financially successful studio owner)

If Your Goal As A Fitness Professional Is To Attract
And Sell To The Maximum Number Of Clients Over The Lifetime Of Your Business, Producing The Greatest
Amount Of Income And Financial Security For Yourself,
While Providing Unrivaled Client Value And Satisfaction...
Then This Will Be The Most
Important Report You Ever Read

From: Eric Ruth
Thursday, 7:53 p.m.
East of Brier Creek

Dear Fitness Professional,

This Special Report isn’t short.

But it is absolutely vital that you lock the door, take the phone off the hook, hang out the ‘do not disturb’ sign...and study every word.

Otherwise you will continue to make income-crippling mistakes, and certainly be left behind, or worse - slowly, painfully crushed by your competition.

WARNING: I’m not what you would call politically correct, may drop the occasional well-placed profanity, and use in-your-face directness to deliver my message to you. A message so critical, it warrants this full-frontal approach. If you’re overly sensitive, or just like being coddled in your comfort zone, this isn’t for you. On the other hand, if you’re seeking answers and truth about how to really, finally make an exceptional income as a fitness professional, then to quote Doc Holliday… “I’m your huckleberry.”

Now, since neither of us wants to waste any time, let’s cut right to the chase.

I ask you to seriously consider the following question.

If you can answer “Yes” or even “Maybe” – then you’re in the right place and your time will be well invested absorbing every detail of this letter. If your answer is “No” – then I’m not the guy to help you. Here’s the question…

“If you could change just a few things about the marketing of your fitness services… change a few things about the way you go about attracting clients… just a few… and suddenly experience a lifting of stress, struggle, anxiety, frustration and uncertainty about achieving your quality-of-life dreams… accompanied by a reliable, steady, multiplied increase in cash-flow… a multiplied influence over your best prospects, clients and strategic allies… an accelerated accomplishment of your goals… would you want to at least experiment with those changes?”

If you’re open to experimenting with those changes, to investigating time-tested, results-proven, scientific marketing strategies and systems that are dramatically improving the income, lifestyle and security of hundreds of your fellow fitness professionals…

…then allow me to explain why you will want to accept, without delay, the invitation included with this report to acquire and use, completely risk-free for 12 full months,

The Maximum Response Fitness Marketing Program.

On April 25, Jessica Goveia of Reston, VA invested in herself by acquiring my fitness marketing systems. She had just moved to Virginia from New York City, did not know a single person other than her fiancé and aunt, and was starting her personal training business totally and completely from scratch. On June 5, just 40 days later, she sent me this email:

“Hey Eric – it’s working!! Just thought I'd drop you a quick line to let you know that it's all coming together fast! I went from having no clients at all...to all of a sudden in the past 3 days getting 15 phone calls and 6 new clients! My schedule next week is packed full of people taking me up on the offer you told me to make!! Thank you SO much!”

Jessica, whose last name is now Storm, now runs

one of the most successful personal training studios in Reston, and was recently featured on the cover of Personal Fitness Professional Magazine. She is just one of thousands of success stories created as a result of following my advice.

I’m certainly no genius, and do not take credit for being good at many things, but

one thing I know better than anyone else I’m aware of, is how to create smart, results-accountable marketing strategies, systems and tools that get fitness clients to pay, stay and refer.

So let’s keep going, and talk about how to do that, by correcting these mistakes...

#1 Most Dangerous, Damaging, Income-Crippling
Mistake Fitness Professionals Make

Here it is: Over-emphasizing the accumulation of academic and certification credentials, while virtually ignoring the one, solitary, single most important element of your business…

MARKETING!

How to get clients, sell more to them more often, program them for referrals and ethically extract the maximum benefit from each and every relationship over the lifetime of your business.

Do you agree that even the greatest, most highly qualified fitness professional in the

world will have serious difficulty making a living in this business without clients?

If so, doesn’t it make sense you should be investing at least as much time, effort and money learning how to bring clients in the door as you do learning how to service those clients?

Don’t misunderstand me. Obviously, you want to be as technically proficient as you can be. Obviously, it serves you to be able to offer the latest and greatest methodologies and training protocols. Obviously, you want to be able to deliver as much real value – and results – as possible.

But who, exactly, are you going to provide your services to…if you don’t have clients?

#2 Most Dangerous, Damaging, Income-Crippling
Mistake Fitness Professionals Make

TRADING TIME FOR DOLLARS: You have 30-40 hours per week you can work with
clients. If you’re billing out at $80/hour and are completely booked, you can generate revenues of $2400-$3200/week – $120,000-$160,000 per year. That’s not bad... if you can bill at that rate, your overhead is small and sustain the daily grind year-in and year-out.

But the reality for most personal trainers, likely including you, is that they are booked either fewer hours per week, or at a much lower hourly rate, or both. So, your time for dollars (linear) exchange is limiting your income. But what’s really taking a toll on your earning potential, and your quality of life, is your lack of leverage.

When you discover how to utilize leverage in your business to compound your profits… when you can be earning when you’re not training… a whole new world opens up to you. More freedom, more security, and considerably more money.

#3 Most Dangerous, Damaging, Income-Crippling
Mistake Fitness Professionals Make

COMPLACENCY: Getting too comfortable with your existing stable of clients, exclusively relying on – but not actively pursuing – referrals, and failing to realize you must have a diversified marketing attack plan with numerous ‘poles in the water’ – including, but not limited to – continuously and constantly programming for referrals and prospecting for new clients.

Referrals can and should be the lifeblood of your business. But how many are you really getting? Do you know how you get them? Do you have a referral-programming process? Do you know with certainty you’ll get a couple, or even a single one, this month? Doesn’t it make sense that you should have a reliably scientific referral-generating process, and multiple other ‘external’ marketing processes...A COMPLETE SYSTEM... in place so you can catch the most fish?

Because it’s inevitable that you will lose clients. Do you agree with that? If not, you’re deluding yourself.

Complacency is the slippery slope to business failure.

#4 Most Dangerous, Damaging, Income-Crippling
Mistake Fitness Professionals Make

MARKETING INCEST: This is when everyone is copying everyone else, using the

same tired, boring and ineffective marketing ideas. It’s insidious and incestuous –
wreaking havoc on your ability to meaningfully differentiate yourself, properly position yourself, and profitably build your business. Don’t be the in-bred kid sitting on your hill-country porch playing the banjo.

There simply must be some creative, personalized element to your marketing message,

and it must be precisely matched and efficiently delivered to your ideal target market.

Read that last sentence again, because if you adhere to it, it will change everything for

you. Everything! Now, that you know the four income-crippling mistakes..

...let’s talk about how to correct those mistakes and fix those problems, so you can earn what you’re worth, have more freedom and enjoy more security by helping more people.

Because you’re not reading this report to get general principles, you want specific, hard-nosed, nitty-gritty, step-by-step strategies you can implement tomorrow so your bank account begins bulging next week. I know. I understand. I can relate. So…

If You’re A Fitness Professional Who Wants

To Discover Exactly How To Build A Thickly

Engorged Profit-Pipeline In Your Business…

…regardless of whether you work with clients in-home, in a club, gym or studio, as an employee or independently; regardless of whether you’ve been doing this for ten weeks or ten years, group or individual, part-time or full-time; and regardless of whether you specialize in rehab, weight-loss, seniors, Pilates, kettlebells, Yoga, corporate wellness, or any of the many other health and fitness specializations…

…I can and will show you:

How to use proven emotional triggers to attract a steady stream of high-quality prospects

How to use education, differentiation and irresistible offers to convert those prospects to clients and customers*

How to have clients and customers* willingly and eagerly buying more products and services from you and funneling more referrals to you

How to ethically extend and enhance the dollar value of your clients and customers*

How to create and profit from multiple streams of income (don’t just trade your time for dollars)

How to quickly and easily establish strategic partnerships which drive new business to you in big, fat chunks

How to create a large, unpaid “sales force” of people working on your behalf

The simplified, down-and-dirty truth about how to really make money on the internet –
inexpensively and profitably selling your products and services (my web sites account for about 60% of my monthly sales volume – not an insignificant amount – so I’m pretty well qualified to show you exactly what works)

How to systemize your marketing and your business for optimum results with minimum effort and investment

How to earn a solid, ever-growing six-figure income as a fitness professional and enjoy the lifestyle you’ve always wanted

That’s not “hype.” It’s not exaggeration nor an empty promise. There is absolutely NO WAY the high-profile fitness industry leaders you see pictured on the front of this report would endorse me, putting their name and reputation on the line, were I not able to deliver... consistently...on the promises I make.

In fact, if I had more space in this report, I would bombard and overwhelm you with testimonial after testimonial from hundreds and hundreds of fitness professionals who credit me, and the marketing systems I give them, for the explosive growth in their businesses.

But allow me to do something to show you the faith and certainty I have in the tools, tactics, strategies and secrets in The Maximum Response Fitness Marketing Program I’m about to describe to you:

I will put $50 of my own money on the line as “penalty.”

If any of the following aren’t true for you, you can get a full refund of the almost ridiculously small investment in Max-Response any time within the first 12 months...PLUS... If you feel I misrepresented anything to you in this letter, just say the word and I’ll not only immediately refund your investment, but also give you $50 in cash as my “penalty” for not satisfying you. Fair enough?

Here are the nine conditions you must agree are true for you after evaluating The Maximum Response Fitness Marketing Program:

1. You are exposed to truly innovative and immediately useable marketing tactics, tips, techniques, strategies, systems and secrets that can radically and rapidly bring you more clients, more sales and more profits.

2. You understand the power of the techniques I show you, and how to use them in your business.

3. You realize why much of what you’ve been doing up to this point to locate and acquire clients doesn’t work and is, in a word, futile.

4. You clearly “get” how to fix that problem and begin vacuuming up the best and hottest prospects in your area and even nationwide.

5. You select very specific actions to take, changes to make and strategies to try.

6. You understand the critical distinction between a “client” and a “customer” – howthe two can become one – but how essential it is you have both (this is why you see the “*” next to customer).

7. I reveal a profound, important Truth about a severe flaw that exists in most fitness businesses, undoubtedly including yours, that you will choose to make fixing a

top priority.

8. You want to use the program as your foundational fitness marketing resource, returning to it again and again for idea stimulation, promotion creation and profit production.

9. You think the program is under-priced.

After evaluating The Maximum Response Fitness Marketing Program, if any of those

nine statements are judged untrue by you, you can request and receive a full, no-

questions-asked refund and my $50 cash bonus “penalty.”

	Eric, I acquired your marketing secrets course six months ago and immediately started implementing your suggestions. I have a small fitness studio in a location surrounded by fierce competition. After about a month or so, I called you and faxed you ideas I had plus ads of my competitors. You gave me advice on how to stay focused and suggestions to concentrate on. I, then again, combed through the vast information you originally sent and looked at it again in the light of the more specific insight that came out of our conversation and formulated a game plan.

Now, six months later, I have doubled my income and it looks like I will probably double it again in the next six months. Eric you are awesome. I had the motivation and good sense to follow your instruction but I would have just been spinning my wheels with no direction and eventually just burn out if it wasn’t for you. I kept testing different strategies, and whenever I needed a little boost, there you were with another email of new info, new ideas or new ways of looking at the situation. I now feel like there is no hurdle I can't conquer with your expertise. You are a trainer’s best team member, offense or defense. I went from panic to fearless. Thank you. Whatever new product you have available, I want it! Linda Sticco, Linda Sticco Fitness Studio, Stroudsberg, PA

“When I started using Eric’s marketing systems I was training part time, now I am the wellness director overseeing three facilities (my employers think I’m a marketing genius). My career and income has really taken off thanks to Eric’s methods and he has inspired me to do more than I ever thought possible in this business. If you really want to increase your business, follow Eric!” Ken McKinney, Hot Springs AR

“Eric’s message hit home with me because I NEEDED WHAT HE COULD DELIVER! Even though I didn't know if what he said was true or if what he was selling was totally bogus! I took the chance and ordered Eric's stuff. Even got lucky and talked to Eric by phone and told him I was skeptical about his program. When I received his program, I read it thoroughly and highlighted all areas that I thought would fit my business. Listen to me! It took only 4 short weeks before I saw an increase in my income of over $2500 extra income PER MONTH! (That helps a lot!) You see, I was afraid to do what Eric wanted me to do because I preceived that my clients were in control. Now, I know

that I'm in control and by this new revelation, my clients feel they're in better hands. Here's what I've got from Eric… 1) A marketing program that is FUN to use (although a little scary at times!) 2) I got off my butt and realized that I'm not in the personal training business. I'm in THE BUSINESS OF MARKETING PERSONAL TRAINING SERVICES AND PRODUCTS! 3) A lot more income. 4) More time to be creative with my marketing program and to spend with my family. If you are thinking about purchasing Eric Ruth's secrets to unbelievable fitness marketing, just get it and you'll soon find out for yourself just what I’m talking about!” Trent Mitchell, Torrance, CA

What you have just seen is a mere drop in the bucket. I’ve got so many more of these

amazing stories, but no space here to share them, or this report would be 70 pages long.

I challenge you to find anyone who has the quantity and quality of marketing success

stories I have from fitness professionals who have made substantial, measurable,

bottom-line increases in their income, confidence and quality of life. And one thing’s for certain, you won’t find anyone who has the high-level endorsement I have from very serious industry leaders. My reputation, and the impact I’ve had in this industry, are unimpeachable.

Let me add, first of all, my sincere, heart-felt thanks to the hundreds of fitness professionals who have sent me truly compelling, give-me-butterflies success stories and testimonials. I do what I do for you (well...and for some other things :)


And secondly, by way of full disclosure, there are some fitness professionals who have purchased my stuff and made no tangible improvement in their life or income whatsoever! The message in that, I hope, is self-evident, but if not, I’ll spell it out. It takes balls, guts, chutzpah, whatever you want to call it, to be successful at anything. But most of all, it takes ACTION! You’ve heard it before... There are those who make things happen. There are those who watch things happen. And there are those who sit and wonder, “what happened?”

Which one are you?

The people you hear from in this letter are action-oriented achievers who just needed the right game plan to follow. I provided the right game plan to them, and I can provide it to you. But there’s something else (a special bonus) even they didn’t receive, that you will (when you order Max-Response now), in this all-new program…

A Jam-Packed Two-Hour Coaching & Consulting Session With Me...And
Another Man You Need To Know...Because His Insights Will Light A Fire
Under Your Butt And Give You Specific, Detailed, Pin-Point Direction
That Puts Money In Your Pocket NOW!

His name is Sean Greeley, and he’s my

partner in NPE.

On this 2-hour coaching session, delivered to you by audio that you can listen to it over and over again, Sean and I will personally take you by the hand and coach you just as we would if we were sitting together in person during a consulting session.

We’ll lead you, step-by-step, showing you exactly what to do first, second and third to help you take MASSIVE ACTION and realize RAPID PROFITS in the shortest period of time.

Sean Greeley is a former personal trainer (recognized as one of America’s 10 Best) and multiple studio owner serving over 650 clients. Sean quickly built his successful fitness business by creating highly effective marketing, sales and management SYSTEMS. Eric

refers to him as ‘the big brain’ and his rapid emergence as the premier fitness business optimization consultant, coach and trainer in the industry attests to his ability to quickly analyze, synthesize and systemize information, processes, procedures and operations. A former professional athlete and cancer survivor, Sean brings a uniquely aggressive, ‘seize the day’ attitude and enthusiasm to everything he does.

Not only do you get the entire Maximum Response Fitness Marketing Program, containing over 93 tested and proven bank-account-bulging tactics, tools and strategies, if you order Max-Response right now, Sean and I will also personally coach you in its execution – practically guaranteeing your implementation and success.

This way you get a multi-modal experience. Some people are visual, some are auditory

and some kinesthetic. We all learn differently. By providing you with two of the three modalities, your ability to grasp and instantly USE the proven material is increased 100%!

Can you see the tremendous value in this? You’d have to be blind not to. You get the two LEADING experts in the entire industry giving you our very best insights, instruction and actionable direction.

Okay, so you’re probably wondering what, exactly, is in the Maximum Response Fitness Marketing Program?

HERE’S A SMALL TASTE OF WHAT YOU GET IN THE MAXIMUM
RESPONSE FITNESS MARKETING PROGRAM MANUAL

The most potent way to sell your personal training services with direct mail (this is marketing on Viagra)

6 different leveraging techniques to multiply your income

36 different ways to get new clients

How to turn your business card into a powerful sales
tool

3 reasons why most fitness service advertising fails, and how to make it work for you

The most simple and inexpensive fitness marketing strategy that consistently delivers jaw-dropping, business-building results (yet almost nobody does it!)

How to get business even during your slowest season

A classic example of one of the most compelling fitness offers you will ever see, and how it’s making the creator RICH

16 FREE ways to market your personal training services

The secret of parasitic marketing: how to suck the
blood out of your competition

How to guarantee if someone in your market thinks
personal training – they think (insert your name)

How to create Champions: people who refer to you over and over again

Use just this one technique, and if you don’t become
the leading fitness expert in your area, I will pay you $100 (that’s not hype – I’ll personally write you the check)

5 surefire steps for getting clients fast and profitably

How to get new clients for free using the “SFP” (this no-brainer technique is routinely overlooked by fitness professionals)

An utterly explosive referral program (but you can only use this 5 times a year)

How to get other businesses to pay for your advertising

Most personal trainers find it extremely difficult to get publicity, here are the two most effective strategies for getting editors and producers to call you, insisting on an interview

How to create, test and analyze a marketing promotion, then systemize it so you can acquire new clients ON DEMAND

How to make yourself a health and fitness celebrity

There are three key elements which will make or break your marketing – here’s how to master them

If you do this, your marketing is guaranteed to fail

How to build and implement your marketing “funnel”:
a step-by-step guide for grabbing massive market share

Are you making these ten common marketing mistakes?

Follow this 6-step formula and you will never again have to worry about how to get clients (this information,
alone, can be worth thousands of dollars to you)

What is MP+US+SS=V, and how does it guarantee you’ll receive premium fees for your services

There are only 3 sources of business – here they are
and how to capitalize on them

12 Ways to earn and keep client loyalty

The TRUTH about money and Kathy Ireland

How a simple 3-step marketing strategy can double your profits in the next 6-12 months, and every year thereafter

An amazing interview with the leading business optimization expert revealing 17 tips for streamlining (and getting massively better results from) everything you do

What is ABM, and why does it have such bank-account-bulging power?

The most under-developed, under-used and under-
appreciated business skill you already have, and how to hone and sharpen it so you can legally “print money” on demand

How spending less time with clients will put much more money in your pocket

How an investment of just $14 can bring you two new
clients and dozens of hot prospects – at the risk of
sounding almost ridiculous to you, the best way I can
describe this low-cost, high-power strategy is simply
“magical” (you’ll understand when you see it)

The single biggest mistake most fitness professionals
make that is killing your cash-flow and business growth goals, and how to fix it

Message from a multi-millionaire: if you want serious
success, you must do this…

How to legally and ethically “steal” existing health and fitness information to promote your business

If you are to succeed in business, then effective, smart marketing is your greatest ally, but you must know this
one secret to ensure maximum results