3 Fitness Industry Entrepreneurial GIANTS
  9 Fitness Business SUPERSTARS
  9 Hard Core Fitness Business EXPERTS

If you don’t extract a minimum of $100,000 in value from this event...
we need to check your pulse!

The Self-Funding Promotion Body Fixer™
Conor Kelly of Evolution Fitness in Toronto Ontario

2008 Runner-Up for NPE Member of the Year, Conor took his fitness business from $20,000 in the red to a quarter million per year in sales in 12 months. At NPE Mega Training 2009, Conor shows you how he consistently puts 25-30 people into nutrition seminars as a “self-funding promotion” for his high-end nutrition and fitness services. If you read the August 17 edition of Time Magazine, you should have a VERY clear understanding of just how powerful nutrition is as a marketing hook.

Packing Them In With Public Speaking
Mike Stare of Spectrum Fitness Consulting in Beverly Massachusetts

2008 Runner-Up for NPE Member of the Year, Mike was truly impressive from the stage, with a blend of emotional story telling and crisp, compelling content. But he’s not a polished public speaker, he’s a fitness professional just like you. But Mike has developed a way to market and deliver his public speaking presentations that put him in front of the right audience with the right message delivered the right way. If you recognize just how productive and powerful public speaking can be for your business, and want maximum explosion of your client acquisition and profits in minimum time, Mike is the man to learn from. He’ll share how he does free and paid public speaking gigs that have generated as much as $21,400 in new client sales within weeks!

Staff Growth & Leadership: Duplicate, Command & Control
Vaughn Bethell of Performance QSA in Greenville South Carolina

Vaughn is a rising star in the fitness industry, and he personifies what it means to be a Fitness Business CEO. If you’ve ever struggled to find, hire, train, manage and lead a crack staff of employees, then Vaughn’s presentation at NPE Mega Training 2009 is not to be missed. In less than 12 months Vaughn’s implemented the systems that run his business like a well-oiled machine and provide him with the LIFESTYLE he chooses. He’s trained and empowered his staff through leadership, and manages them through a highly effective, structured reporting process. Vaughn shows you how to take your fitness business from chaos to control quickly so you too can enjoy the lifestyle you want.

The Fitness Lead Explosion Queen
Monica Johnson of No Excuses Fitness Training in Charlotte NC

After losing her first fitness business (you have to hear her tell you the shocking story), Monica quickly regrouped and rebuilt a second successful fitness business...in no time flat. Monica is no “shrinking violet” and you’ll be inspired and motivated by her story, particularly the part about generating over 400 leads in 45 days using fitness challenges. If you’re just starting out and looking for the fastest way to get traction and momentum, or you just want an explosion of new clients with minimal capital investment, you need to hear Monica’s presentation at NPE Mega Training 2009!

Fitness Boot Camp Retention and Referral Secrets
Jason Goggans of BodyBack Bootcamps in Marietta Georgia

Jason was up against a wall and had to make his boot camp successful...fast...and on a shoestring budget. Using the most potent one-two punch of low-cost, high-impact external marketing to kick start his boot camp, then outrageously successful internal relationship marketing to create a “client-love” culture of over-delivery - Jason’s boot camp exploded to 82 campers within months. If you find rags-to-riches stories compelling, inspiring and motivating, love to see good guys finishing first and want to learn simple, easy-to-implement strategies for massive referrals and lifetime clients, then Jason is the man who delivers the goods!

The Science of Profit: Client Lifetime Value
Jeff Tomaszewski of Overload Fitness in Westlake Ohio

The “real” money in the fitness business (or just about any business) is always in the “back-end.” Getting new clients can often be a break-even-at-best proposition, so the only path to profits is maximizing client lifetime value. Jeff has turned client lifetime value into a science. His average client stays with him for 12+ months and refers at least one new client. Some fitness professionals “think” they have good retention and referrals, but when you put a pen to it...they see it just isn’t so. Cash-flow keeps you in business, but profits are what every smart entrepreneur is after. Profits are what can make you rich. And real profits only exist in the back-end. At NPE Mega Training 2009, Jeff shows you how his staff management is the secret sauce to client management, client retention and client referrals. If you want to do more with your business than just survive month-to-month, listen to Jeff!

Kettlebell Boot Camp Bonanza...In A Flash
Rob Santarossa of Punch Kettlebell Gym in Tecumseh Ontario

Rob spent over $36,000 in advertising with almost zero return. He was pulling his hair out trying to figure out how to get new clients. Then he started using some very different top secret (and inexpensive) fitness marketing tools that he'll show you at NPE Mega Training 2009 and in less than 3 weeks he generated 36 new campers (he's now up to 50 campers). On top of that, Rob quickly established strategic alliance partnerships with 10 local businesses, including a restaurant, purified water company, sporting goods store, life coach, and massage therapist. He's also using a dirt cheap, but incredibly effective little roadside sign that's driving new leads to him weekly. Watch, listen and learn how Rob blew up his boot camp fast, after struggling for a long, long time (and paying HUGE advertising bills). If you're a fan of guerilla fitness marketing and want the down-low on how to use simple tools to get an avalanche of campers practically overnight, Rob shows you how to duplicate his success.

$4,200 Per Month NET PROFIT From Nutrition (on Auto-Pilot)
James “Hut” Allred of New Wave Fitness in Dallas Texas

Hut is one of the rare few who successfully mastered the in-home fitness training business. His three quarters of a million dollar per year business dominates one of the most competitive marketplaces in the U.S., Dallas-Fort Worth. Hut just got back from a week-long vacation cruising the lake on a luxurious house boat - a vacation paid for by his auto-pilot (and auto-ship) nutrition profits. How would you like to generate $50,000 per year in NET PROFITS...just from nutrition? Hut’s been doing that for almost 3 full years, producing $3,500 to $4,500 per month, month-in and month-out. Listen to Hut and he'll show you the simple, auto-pilot nutrition profit center system that makes his competitors green with envy. Whether you run in-home training, a studio or health club, you’ll be fascinated by Hut’s story and instantly realize that you can easily copy his success!

The Fitness Referral Machine
Tony Maslan of Custom Fit Personal Training in Evansville Indiana

In May, June and July of this year, Tony generated 48 new clients by referral only. That’s an average of 16 new clients per month just by referral! Most fitness businesses don’t get 48 referrals in a year, let alone in 3 months. Tony has built one of the most successful fitness businesses in the United States, from scratch, in record time. And he does it by testing fast, finding the winners and then systemizing them for maximum ROI. You will be absolutely blown away when Tony breaks out his multiple referral marketing mega-hit monsters and shows them to you, and then you’ll know how to build your very own fitness referral machine, too!

NPE MEGA TRAINING 2009
October 16-18, Orlando Florida

DISCOUNT RATES EXTENDED FOR A LIMITED TIME SO
EVERYONE HAS THE OPPORTUNITY TO MEET THESE
FITNESS INDUSTRY SUPERSTARS
NPE VIP Member: Just 2 Installments of $50.92
NPE Gold Plus Member: Just 2 Installments of $103.42
NPE Gold Member: Just 2 Installments of $145.43
Non-Member: Just 2 Installments of $171.68

REGISTER NOW!

Not a NPE Member yet? No problem! Take www.FitnessBusinessConnection.com
(NPE Gold Membership) for a Risk-Free 30 Day Test Drive for Only $4.95…and you instantly
save $50 on MEGA TRAINING! If you have questions, just call the NPE office at 1-888-866-4998.

Juan Carlos “JC” Santana
The Psychology of Client Development, Compliance, Results & Retention

JC has been referred to as “the country’s leading practitioner of functional fitness” and personally trained and developed specific programs for all professional sports, mixed martial arts, youth fitness, fitness for the mature populations, and accelerated rehabilitation. His advanced understanding of bio-mechanics and conditioning have made him the go-to guy for those interested in reaching their optimal performance levels, from individuals, to professional sports teams, to fortune 500 companies. His consulting clients and endorsements come from the full spectrum of government agencies, educational institutions, college and professional sports teams, equipment manufactures, and fitness facilities, including:

Federal Bureau of Investigation; U.S. Armed Forces; Boca Raton Police Department; Broward Country (FL) Sheriff’s Department; University of Miami; Florida Atlantic University; University of British Columbia; Columbia University, United States Tennis Association; Cincinnati Bengals; New England Patriots; Boston Red Sox; New York Yankees; Miami Marlins; New York Rangers; New York Islanders; Professional Golf Association; Perform Better; Free Motion Fitness; Lifeline; Heart Rate; Interactive Metronome; Gold’s Gyms; Town Sports International; 24-hour Fitness; The YMCA; and many more.

But JC’s presentation at NPE Mega Training 2009 will be different than anything you’ve probably ever heard from him before. He’s going to share with you the secrets to “getting inside your client’s head” so you have unshakeable authority and they hang on your every word, follow your protocols to the letter and therefore get the results they want and stay with you longer because they’re so blown away by how effective you are.

THE BOTTOM LINE to your fitness business...is results. If you can’t get results for clients, your business will struggle to survive. No amount of marketing can overcome consistently dissatisfied, or even consistently under-whelmed clients. And the path to results is as much (or more) about the psychology of client development and compliance, as it is about fitness protocols and diet. When you can get in their head, becoming the “pied piper” of fitness to them, you will watch them achieve their goals at mind-boggling speed. And that, more so than anything else, is how to separate yourself from the competition with the most compelling Unique Selling Proposition (USP) there is: VALUE!

John Du Cane
The REAL Six Million Dollar Man!

As a Mega Training 2009 attendee you will get to see John Du Cane share in public for the first time ever his inspirational and unique “rags to riches” success story.

A Cambridge University student, a prolific filmmaker in 70's London, a Qigong & Tai Chi authority and now, mastermind of the U.S.A. Kettlebell Revolution; John has, his whole life, been a trailblazer, a pioneer, an innovator and a TRUE entrepreneur.

John is probably best known as owner of Dragon Door Publishing, a $6 million per year information marketing company that literally invented the Kettlebell market here in the States. Along with Pavel Tsatsouline, Dragon Door has now helped thousands of fitness professionals break into the market too, as RKCs (certified Russian Kettlebell Instructor). You’ll hear one of John’s RKCs, Rob Santarossa, the “Kettlebell Boot Camp Bonanza” fitness business superstar featured earlier in this letter, at Mega Training as well.

If you too want to learn how to build your own health & fitness kingdom from the ground up, with nothing but passion and a vision - John's presentation is an absolute MUST-SEE! You’ll discover…

• How John found and exploited an exciting new “hook” to explode his business (this is one of the key marketing principles we teach at NPE)
  
  
• Why new opportunities are everywhere, how to spot them early and profit big
  
  
• How to establish and leverage relationships that propel you forward at record speed (this is another key marketing principle - possibly the most potent of all)
  
  
• 6 million dollar information marketing secrets that you can use to ramp up lead generation and conversion in your fitness business
  
  
• The REAL secret to building the business and the life of your dreams
  
  
• How to master the art and science of story-telling to promote yourself and your business with messages that cut through the clutter, grab your prospects by the throat and compel them to buy from you
  
  
• Plus more!

John’s story is full of million dollar lessons for any fitness business owner with big dreams and goals. You’ll find John to be one of the most thoughtful and insightful individuals you will ever meet. And a true gentleman who always puts his customers and clients first. This is a rare opportunity to learn from a true industry legend...and one you definitely don’t want to miss.

James Fitzgerald
Building Your Customer Base With a “Referral Virus”

James Fitzgerald is a legend within CrossFit. He is the first ever CrossFit Games Champion, putting up numbers that boggle the mind.

James is known as “OPT”, which stands for Optimum Training, the name of his private fitness center and consulting business. James is also the CrossFit affiliate in Calgary, owning and operating 5 different locations, all of which are exploding with new CrossFit members.

At NPE Mega Training 2009, James will analyze the CrossFit culture and how it can, when leveraged correctly, create a “referral virus” in your business. If you are a CrossFit affiliate, or are considering becoming one, this is a presentation that will prove to be priceless to you.

But you’d be short-sighted to think what James has to teach only applies to CrossFit. Developing a “culture” within your fitness business, regardless of the methodology you employ, is possibly the biggest secret to creating rabid and raving fans, customers for life, and real evangelists who spread the word about you virally.

I have personally worked with James at Optimum Fitness in Calgary, consulting with him to improve my fitness through CrossFit. I’ve seen his operation up close, and it is - in a word - impressive! James is an inspirational leader within the CrossFit community - as big a “rock star” as there is - and his legend only grows. Not because he is brash or outspoken, but because he leads by example and with passion. Falling in love (or back in love) with what you do, regardless the type of fitness, is vital to projecting your enthusiasm, inspiring others to give your services a try, and addicting them to the experience.

James doesn’t mince words, and you can expect to be riveted by his presentation, taking away a notebookful of meaty, immediately useable notes with direct application to your business, whether CrossFit or not.

If you appreciate the vital importance of getting your clients to work as a 24/7/365 unpaid “sales force” for your fitness business, and want to leverage that power to its fullest benefit, then pay very close attention when my friend James Fitzgerald takes the stage at NPE Mega Training 2009 in Orlando, Florida in October.

NPE MEGA TRAINING 2009
October 16-18, Orlando Florida

DISCOUNT RATES EXTENDED FOR A LIMITED TIME SO
EVERYONE HAS THE OPPORTUNITY TO MEET THESE
FITNESS INDUSTRY LEGENDS
NPE VIP Member: Just 2 Installments of $50.92
NPE Gold Plus Member: Just 2 Installments of $103.42
NPE Gold Member: Just 2 Installments of $145.43
Non-Member: Just 2 Installments of $171.68

REGISTER NOW!

Not a NPE Member yet? No problem! Take www.FitnessBusinessConnection.com
(NPE Gold Membership) for a Risk-Free 30 Day Test Drive for Only $4.95…and you instantly
save $50 on MEGA TRAINING! If you have questions, just call the NPE office at 1-888-866-4998.

Fitness Business Financials, Finding Your Inner-CEO,
Dominating Through Discipline and Dialing It All In!
Sean Greeley of NPE, LLC

Sean is the driving force behind the spectacular growth of NPE from zero to over $2.2 million dollars in 24 months. He’s been called “fierce but fair” and “the big brain” (among other things), and his leadership style resonates with anyone who is committed to getting everything they can out of all they’ve got. The “ballers” (as Sean likes to call the top achieving NPE Members) always respond to his take no prisoners, value-driven style, and every fitness business owner who listens and heeds what Sean has to say, finds themselves moving forward at record speed.

Sean doesn’t see himself as a “guru” and frankly bristles at the moniker, but if there is one person in this industry on whose reputation and instruction you want to “hang your hat” - it’s Sean. (And just so you’re clear, this blurb about Sean is written by Eric, because nobody else sees the total impact this man has on fitness professionals who pay attention to him more clearly than I do.)

Sean will cover KEY concepts, attitude, mindset, discipline, finance and fitness business mastery in the various presentations he makes at NPE Mega Training 2009. And you’d be foolish to miss a word. But your biggest opportunity just may come in the breaks, when you have a chance to steal a few minutes of Sean’s time and get your most pressing question answered. At the very least, you should watch, closely, how Sean handles himself, the attendees, the speakers, and the business of this event (because he will be the guy pulling all the strings). If you pay attention, you will see a real CEO in action. Not a “guru”, not a “personality”, not a “pitchman” - but a businessman of the highest order who always focuses on delivering value. You may find this description somewhat odd, you may even think it’s some kind of “salesmanship” from me to get you to attend Mega Training. It’s neither. What this is, is an honest appraisal from someone who knows Sean’s qualities and abilities better than anyone else, telling you there is no one inside or outside this industry from whom you can learn more about how to really achieve at the highest level, how to really get everything you want out of yourself and your fitness business.

The Five “Golden Rules” of Maximum Response Fitness Marketing
Eric Ruth of NPE, LLC

The single most vital skill you simply must have in order to survive and thrive in the business of fitness, is marketing. You must be able to compel people to pay attention and take action. You must be able to get response so you can get leads. Short of that, you are operating in a vacuum, and nature abhors a vacuum.

Eric will distill down the 5 “golden rules” of maximum response fitness marketing, cutting to the chase, delivering only the most critical elements, grounding you in the foundation of how to attract and capture clients in print, both online and offline.

There are secrets, and nobody is better qualified to pull back the curtain and reveal them to you than Eric. Because no one in the fitness industry has created more marketing winners than Eric. If you were to tally up the numbers (and we have), they would look something like this:

• 184 different marketing tools created (including 9 bona fide “home runs”)
  
  
• Millions of his client-getting letters and postcards have been mailed by fitness business owners
  
  
• Responsible for helping fitness business owners generate tens of thousands of new clients and produce millions in revenues

Back in the 90's Eric Ruth pioneered the direct marketing movement in the fitness industry. Thanks to his continued work, many thousands of fitness business owners no longer have to rely on bland, unaccountable and expensive advertising to try and grow their businesses. Now they have marketing that WORKS.

As a marketing consultant and copywriter, Eric has been the “man behind the scenes” for many successful celebrity trainers and many more serious fitness business owners seeking low-cost, high-impact, smart fitness marketing. Now he shares his expertise with you. The 5 “golden rules” can transform your marketing from weak and impotent, to high-powered and magnetic. A real student of marketing strategy and tactics, Eric will teach you how to isolate the core wants of your market, pinpoint them with laser-like accuracy, and compel people to take action...to buy...from you.

Dr. Stephen Chaney: Giving your clients all you can with nutrition

The Science of
Selling Nutrition

Dr. Stephen Chaney has a B.S. in Chemistry from Duke University and Ph.D. from UCLA. Currently, he's Professor of Biochemistry and Biophysics at University of North Carolina, Chapel Hill.

As a nutrition expert, and successful owner of a nutrition supplement sales company, Dr. Chaney knows only too well why you should be selling nutrition, and the best way for you to do that.

As a fitness business owner you have a great opportunity and responsibility to give your clients the best results possible by offering nutrition support...

This presentation will help you with just that.

You'll also discover...

• How to ramp up your profit by giving your clients exactly what they want - RESULTS - fast!
  
  
• Shocking trends in the American diet, a disturbing look into the future, and what you can and absolutely must do as a health & fitness professional to stop one of the biggest threats to the world's population
  
  
• And more!

Kai Fusser: Top athlete trainer and Director of Fitness at the ANNIKA Academy

How To Land Big Name Clients That
Shoot Your Credibility Through The Roof

Kai has clients who travel thousands of miles and pay him big bucks just to spend a few days training with him.

And yet, Kai hardly does any marketing. He doesn't have to. Clients head hunt him.

That's what you get for being the personal trainer of Annika Sorenstam, one of the most successful golfers in history!

So how did this fitness entrepreneur go from a failed business venture, to training for $8/hr at the YMCA, to one of the most sought after and respected fitness coaches in the world?

Kai's story will inspire you and show you how it's possible to become a “head hunted,” big bucks celebrity trainer too.

You'll also discover...

• How a broke $8/hr trainer with no industry reputation and zero credibility landed a super-celebrity client
  
  
• How to leverage big name clients in your marketing for the ultimate in SOCIAL PROOF
  
  
• How to bounce back from failed ventures (you only need ONE breakthrough to make the big leagues)
  
  
• Plus more!

Camelia Herndon: $1,000,000 Studio owner and FT Franchisee of the year for 2007

Growing To The Next Level
(How To Raise Your Fitness Business
From Mediocre To Million Dollar)

Camelia is one of very few fitness business owners to do more than $1m in sales over the course of just one year...

That's why she was awarded Fitness Together Franchisee of The Year in 2007...

And that's why NPE hire her as a consultant and success coach.

Camelia is fresh from the trenches - right where you are now - and she knows exactly what it takes to move up the totem pole from $100k/yr, $250k/yr, $500k/yr and beyond!

At Mega Training 2009 she will share with how strategies on how to manage your business for massive growth.

You'll also discover...

• The crucial management systems you need in place to take your business up to the next level of growth
  
  
• Exactly what it's going to take for you to go from wherever you are now, to $1,000,000 per year
  
  
• And so much more!

Bobby Brandenburg: Natural body building champion and nutrition entrepreneur

From Broke Soccer Coach To
Champion Business Owner

Passionate about sport & fitness, Bobby started his career as a soccer coach in the 70's... A fun job, but not exactly a great way to make a living.

Always keeping an eye-out for new opportunities to make more money, Bobby started selling nutrition supplements on the side.

It made sense - he could still help people to health & fitness - and live more comfortably.

At Mega Training 2009 you will learn how discover how Bobby went from selling to gym members from the trunk of his car...

To becoming an authority on nutrition and super successful nutrition supplement business owner.

You'll also discover...

• How Bobby locked onto to one opportunity like a Rottweiler, and stuck with it even though it was tough at the start - his persistence has paid off big time
  
  
• A big profit leak most fitness business owners miss (even Sean before he met Bobby) and the easy patch up the puts that lost money back in your pocket
  
  
• Plus more!

Dick Chilton: Legendary salesman and Fortune 500 leader

REVEALED: Fortune 500 Leadership Secrets For Fitness Business Owners

As you know, leadership is a business essential, more so if you are as ambitious as most Mega Training 2009 attendees are.

In the world of Fortune 500, where millions of dollars are spent on leaders, Dick has worked with AND trained the very best of them...

And now he will share all of his cutting-edge strategies with you.

If you want to become more organized, spend your time more wisely and manage your business (working ON it), just this one presentation is worth the price of admission many times over.

He's also a hell of a nice guy. Be sure and say hello.

You'll also discover...

• C.E.O. management secrets fortune 500 companies spend millions on training their leaders, and how you can adapt them to your fitness business
  
  
• How to get more control, more clarity, more calm, and ultimately more growth with advanced leadership strategies
  
  
• And so much more!
  

John Schirra: Personal trainer turned fitness industry software giant

Fitness Industry
Software Millionaire!

As competitive bodybuilders, John and his wife were able to offer very unique and specialized nutrition packages to their personal training clients.

They had put together a substantial program that achieved amazing results.

One thrilled client just happened to be a fairly wealthy entrepreneur who saw the potential in the Schirra's program... And the rest, is history.

The Schirra's company Lifestyle Tech now does millions of dollars each year, serving tens of thousands of fitness business owners just like you.

John spoke last year, with such an inspirational story and his advice about leveraging nutrition, now more on point than ever, we're bringing him back for Mega Training 2009!

You'll also discover...

• Easy ways to add nutrition to your fitness business. Nutrition support is a must have for you clients and your bottom-line
  
  
• How John turned his passion for health & fitness into a multi-million dollar company
  
  
• How to add $2,500, $5,000, $10,000 or more to your monthly income without training more clients
  
  
• Plus more!

Lynn VanDyke: Internet Marketing for Fitness Business Owners

New Rules of Internet Marketing

As the internet grows, so do the number of ways you can grow your business online...

But what are the best ways? And what's a waste of your time and money?

Lynn VanDyke, the #1 authority on internet marketing for the fitness industry is the best person on the planet to answer those questions and more for you.

Whether you have a website yet or not, this is a must-attend presentation because 90% of fitness business owners are still getting their internet marketing all wrong.

The internet is still young, you need to be doing everything you can, to firmly establish your business online right now. That's why we've given Lynn even more time this year than last, so she can drive that point home as only she knows how.

You'll also discover...

• How to create a community of fans you can suck leads from with ease
  
  
• Web Marketing 2.0, what all the fuss is with these social networking sites, and how to REALLY use them to grow your fitness business
  
  
• The #1 most underused and yet most powerful internet marketing tool available, it's easy to set-up and use, yet no one does! They're missing out
  
  
• And more!

NPE MEGA TRAINING 2009
October 16-18, Orlando Florida

DISCOUNT RATES EXTENDED FOR A LIMITED TIME SO
EVERYONE HAS THE OPPORTUNITY TO MEET THESE
FITNESS INDUSTRY EXPERTS
NPE VIP Member: Just 2 Installments of $50.92
NPE Gold Plus Member: Just 2 Installments of $103.42
NPE Gold Member: Just 2 Installments of $145.43
Non-Member: Just 2 Installments of $171.68

REGISTER NOW!

Not a NPE Member yet? No problem! Take www.FitnessBusinessConnection.com
(NPE Gold Membership) for a Risk-Free 30 Day Test Drive for Only $4.95…and you instantly
save $50 on MEGA TRAINING! If you have questions, just call the NPE office at 1-888-866-4998.

If You Want The Car…
You’re Gonna Have To Fight This Guy For It!

Listen to what NPE VIP Member, Nathan Nowak has to say about his fitness business growth, NPE, and that car…

Eric and Sean,

This is a long overdue thank you for the success of Trinity Fitness in Atlanta, GA.

Since starting my first business at 19, I had read hundreds of books on sales, marketing, business, self-help and more. Since I didn’t have a college degree, I knew I had to educate myself even more since this was a huge step out from being an independent trainer. The marketing company next door assisted with brand frame work and our niche. We decided on women’s fitness, nutrition and empowerment. On August 18th, 2005 Trinity Fitness began!

That summer I had met Eric Ruth at the Phil Kaplan seminar in Ft. Lauderdale. I was really impressed with the information and bought everything Eric and Phil had to sell. I couldn’t wait to get back to Atlanta. I was anxious to start implementing the tactics and tools I learned at the seminar in combination with what P.O.V. (Point of Vision), the marketing company, had shown me to take off running.

2006 and 2007 were pretty good years. We continued doubling the income of the gym and were making progress. However, it was hard for me to duplicate myself. I knew sooner or later we’d hit a ceiling if I was the main contributor to the success of the clients and members.

We had added a line of Trinity videos, cd’s and manuals of all of our most popular products. I simply couldn’t find time to build a system to teach my staff how to train and sell like I did. We experienced a lack of consistency with closing and follow through. I had looked into information products and set a realistic goal of building a substantial revenue stream for Trinity out of this line. What I didn’t realize when partnering with the production team was they expected me to do all the work and them sit back and collect checks. This slowed my income goal from this new venture to a halt. I didn’t have time to train staff properly, let alone create a new marketing plan for a huge info product line.

Days later I received a postcard flyer in the mail from Eric and Sean about a program called Duplicator. I thought, “This is great!” They have a system to teach duplication. After I finished the program, I received another post card about Auto Closer. If you’ve seen the post card it boasts of tens of thousands of dollars personal trainers were banking in short periods of time using this system. Yes, I was skeptical, but, I knew Eric. I thought, “If this isn’t true, I’ll be really shocked.”
While going through Auto Closer, I realized it was another “must have” for teaching staff to sell the way I did. Plus, it helped me fill in the gaps in my sales process.

Only 3 weeks into the program I decided to try it on new prospects. We were selling huge packages! For over 6 months we had a 100% close rate. It was unbelievable!

Summertime was here, it was supposed to be slow, but we kept making more and more money and members and clients kept running through the door to sign up! Since we were on such a roll, Deep Core came out and we had to have that too! These systems launched us from slow and steady progress to super fast results almost overnight!

It was like rocket fuel!

I couldn’t believe how easy it was! Learn the program, implement the action steps and see huge returns!
BTW- I was only a Gold Plus member at the time. September 2008 was the first Mega-Training event and it rocked. I signed up for a new website, Infusionsoft program and filled out the application for VIP. I was all in! As members of Trinity say, “I drank the Kool-aid!”

As a VIP member, it’s a great to have so many marketing campaigns and programs at your finger tips. I find it hard to always get on the webinars, but love the fact that everything is online to access later.

In December 2008 we expanded into the space next door. Now we are at 8,000 sq ft.

To take a step back for a minute: I added all these new additions based on numbers. Our numbers, even though there was a “recession” were continuing to grow. We continued to double and in some months triple what we had set from the year before. It didn’t look like anything was going to stop us moving into 2009!

But, something did, and it hit hard.

All the momentum and the wind in our sails were gone! Leads were drying up and the phone stopped ringing. We had never lost members or clients like this before. Until December 2008 we had a retention rate of over 90%. For the first time in Trinity’s history, members and clients were leaving for other reasons than moving away or relocating. Most claimed job losses, relocating and other reasons for canceling memberships.

I had never experienced anything like this before. I couldn’t figure it out.

Something that was going so right, in a blink of an eye, started to collapse with no real explanation. I started questioning myself, my leadership ability and everything about me. My staff, which had grown to 14, was now down to 5. This is the part where, I think, the true power NPE is over looked. Yeah, we like to hear about the successes and the continuous growth, but sometimes there are setbacks. Real setbacks, which can destroy your business and leave you in the business graveyard with many others if you don’t have a strong team, like NPE to help you stay focused and assess goals and benchmarks.

I started having weekly coaching calls with Camelia. If you ever have an opportunity to work with her, she’s awesome. There is a reason she owned a million dollar fitness business! Since last year four fitness centers in the area have gone under, three of which were women’s fitness centers. I explained to Camelia my concerns about my ability to lead this company further. I really felt I had failed. She told me, if I had failed, I would have been one of those other gyms that had already closed. That was huge for me! I’ve always been the guy everyone looks to for answers. I rarely have a support person of my own. She became my coach to assist me in getting Trinity back on track. We took a step back, reassessed Trinity’s plan for the year and went to work on rebuilding what we had accomplished last year.

Now, we are on fire!

• We’re signing people up for everything from nutrition classes, self-defense seminars, personal training programs and more!
  
  
• We’re back on radio and television spots as the local experts for women’s fitness and empowerment.
  
  
• I’ve only begun to understand the power, but Infusion, up to this point, has been a great way to systemize everything from lead tracking to email marketing. We’re looking to use it as our billing system as well. Having one program that can do it all, is great!
  
  
• The website Lynn Van Dyke and her crew built for Trinity is unbelievable! We receive an average of 5 leads per day!

NPE is the clear leader when it comes to marketing and business strategy and for coaching and support to assist in driving your fitness business to become as big as you can dream! I want to thank you again Eric and Sean for the great work you’ve done! I look forward to seeing you at Mega – Training in Orlando.

I’ll definitely give you both a ride in the Nissan Z
before taking it back to Atlanta with me!

Thanks again!
Nathan J. Nowak
President, CEO Professional Training Systems, Inc.
Owner, Trinity Fitness

Guarantee Double-Whammy!

WHAMMY #1:

   If after the first full day (Friday, October 16th) you do not feel you have received a wealth of valuable, actionable information and advice, simply let one of the NPE staff members know.

   We'll refund ever penny of your registration, PLUS give you a $100 right of my wallet to spend as you wish. Disneyland?

   At least make a holiday out of it.

WHAMMY #2:

   Like most, I expect you'll find the event to be amazing.

   But what happens when the honeymoon period is over? I go to a lot of industry events. And after all the buzz and excitement has worn off, I realize I've not learned much of anything at all.

   Nothing changes for me back at the ranch.

   To ensure this isn't the same for you, I'll give you a full 90 days grace period after Mega Training 2009 to request a refund.

   This will give you plenty of time to put everything you learn at Mega Training 2009 to the test. If there's still no SIGNIFICANT change in your income. Get a no quibble, no questions asked refund.

NPE MEGA TRAINING 2009
October 16-18, Orlando Florida

DISCOUNT RATES EXTENDED FOR A LIMITED TIME SO
EVERYONE HAS THE OPPORTUNITY TO MEET THESE
FITNESS INDUSTRY LEGENDS
NPE VIP Member: Just 2 Installments of $50.92
NPE Gold Plus Member: Just 2 Installments of $103.42
NPE Gold Member: Just 2 Installments of $145.43
Non-Member: Just 2 Installments of $171.68

REGISTER NOW!

Not a NPE Member yet? No problem! Take www.FitnessBusinessConnection.com
(NPE Gold Membership) for a Risk-Free 30 Day Test Drive for Only $4.95…and you instantly
save $50 on MEGA TRAINING! If you have questions, just call the NPE office at 1-888-866-4998.