From: Sean Greeley
West of Duke University, Durham, NC

Dear Fellow Fitness Professional,

            When you appear in your local media as a fitness professional, you are immediately recognized as an authority, perhaps the authority on fitness in your area.   

            People believe what they read in the paper and see on TV.  And they definitely perceive and respond to your publicity differently than your ads.  In that conversation which is constantly going on inside your prospect’s mind, they’re saying to themselves, “Of course they’re an expert.  Why else would the media choose them?”

            What’s even more important than seeing you as an expert is they see your appearance in the media as an “implied endorsement” from that media outlet.  And what an endorsement it is.

            This is called the “halo effect,” and it’s very powerful.  In fact, generating and profiting from FREE publicity isn’t just one of the four pillars of successful marketing – it’s The Most Potent Marketing Strategy There Is!

What’s Better Than FREE?!

            One of the reasons mass media coverage is so influential is because you don’t buy it.  You must earn it.  But when you do earn it, your efforts will reward you immensely.

            After your first couple successes, your effort “snowballs.”  Pretty soon, rather than pursuing publicity, editors and reporters are calling you, eager to work with you as a source, in feature stories, even in your own regular time slot on the news.

            Now if you’re worried that you’re not up to it or that maybe all of your hard work won’t pay off, you can stop worrying.  You don’t need a journalism degree to succeed in garnering boatloads of FREE publicity for your business.  This isn’t rocket science. As you’ll see it’s fairly simple. 

            And your efforts definitely WILL pay off – big time. 

            Succeeding in the PR game and positioning yourself as the “fitness expert” in your market isn’t just one of the best ways to quickly grow your business, it’s also exciting and lots of fun.

            You simply need to:

• Make a commitment to pursuing this proven strategy
• Follow my plan  
• Make a consistent effort 

            And your “snowball” will get rolling, gain momentum and turn into an avalanche of new business and explosive growth for your business faster than you could imagine!

“Advanced Publicity Systems”
Here’s How to Make the System Work For You

            Get your hands on my “Advanced Publicity Systems.”  Go through the program and develop your plan for success.  You begin with a story idea for a press release.  You model your release after the one we’ve provided for you.  And then use the exact techniques outlined for you on how to successfully approach editors and reporters.  One or two of your media contacts responds and either decides to run your story or to interview you for the local news.

            What you may not realize is that you’ve just made that editor or reporter’s life much easier.  If you think you’ll have a hard time coming up with an idea (you won’t – there are 80 idea stimulators in “Advanced Publicity Systems”) imagine how difficult it is for that editor or reporter.  They have to fill their idea pipeline all day – every day! 

            OK, so you’ve made their life a lot easier by bringing them a good story on a platter.  Amazingly, almost 2/3 of all stories you see in the media are generated this way – from outside sources just like you.  And you’ve got yourself a couple good contacts you can develop into relationships for future publicity for your business.  But enough about them…

Make Your Quantum Leap

            Time to repurpose your efforts and leverage your initial success.  This is what separates the people who enjoy huge success from those who don’t.  Stay on purpose.  You’re not going to fall into a trap and get lazy now.  Use this success as a springboard. 

            You’re going to take that release and post it to your website or your blog.  You’re going to break it down into a 2-3 part e-mail series you’ll send to your house list.  You can use it in your print newsletter.  You can position it into a FREE special report.  You can expand it into a book or an e-course.  It can be the basis for a video series.  The opportunity is limitless.

            And after you’ve used “Advanced Publicity Systems” consistently, your life will change for the better.  You’ll be the go-to authority in your area, the person editors and reporters call for an expert opinion, a quote or to explore feature ideas with. 

A Bounty of Celebrity Perks Awaits You

            Good-looking strangers wave at you and smile and introduce themselves unbidden.  Granted, you won’t have groupies like the guys from U2 have.  Yours will just be called “new friends.”  And they’ll be fitness enthusiasts – they’ll be much healthier than groupies.

            Your old friends will call a lot more often and want to spend time with you, hoping your star power will somehow rub off on them.

            If you’re married, your spouse will become much more attentive, even agreeable.  Your entire family will bask in your limelight, proudly enjoying your success.

            If you have kids, even they’ll be in awe of your sudden star power.  Amazingly, they’ll start to pay attention to you… for awhile anyway. 

But the most exciting part is what will happen in your business!

            Your commitment has paid off with a website full of credibility-enhancing media stories, which brings a flood of referrals and new leads.  In your studio, an entire wall of news clippings greets your proud clients who give you feedback and even provide you with more excellent story ideas. 

            And as your defenseless prospects come in for a consultation, on the walls all around them are news clippings staring them right in the face.  Screaming credibility!  It enhances the trust you’ll share with them and gives them even more reasons why you’re the right fitness pro for them.  And they’re eager to buy, even before you launch into your sales presentation.

But… If You Don’t Fill the Role, Someone Else Will

            At that point, you simply have to remain consistent in your efforts.  You may not be on Easy Street just yet, but you’re definitely driving in the right neighborhood.

            But realize… this is such an outstanding strategy, if you don’t fill the role of “fitness expert” in your area, one of your competitors eventually will.

“What avid exerciser hasn’t mused — while huffing and puffing toe-to-toe with a trainer, maybe, or hitting an endorphin peak during a run — about chucking the desk job and going into fitness full time?  …more people are mothballing their briefcases to enter a field that the federal Bureau of Labor Statistics forecasts will grow 27 percent from 2006 to 2016, as measured by the number of “fitness workers.”

- MANDY KATZ, New York Times, 12/3/08

            Obviously, many consider what you do to be a “dream job.” And it is.  But it’s going to get a lot more crowded.  You must get your name out there – front and center – ASAP.

            Get your hands on “Advanced Publicity Systems” today.    

            Then, act on my advice.  It is exactly what you need to make things happen – fast. 

            I don’t know how big your local area is, but unless you’re in a major metro area, it may not support more than one “fitness expert.”  And as sharp business person, you know the advantage of being the ‘first mover’ into a market.  The rewards are huge. 

            Here’s how to put these incredibly powerful concepts to work for you…

Watch This NPE DVD Package, Use
The Advanced Publicity Systems
And Profit.  Simple!

In this new DVD package Eric Ruth and I reveal the current best practices of today’s most successful fitness marketers.  You won’t find anything else as valuable as this, anywhere else!

See for yourself…

“Advanced Publicity Systems”

When you watch the DVD you will discover…

• How one NPE Platinum member used these strategies to land a regular bi-weekly gig on the local TV news – and he’s been going strong for over 2 years now
  
  
• 7 reasons why you should be using publicity in your marketing strategy starting today – publicity is exponentially more powerful than any advertising you can do – and it’s FREE.  Good press coverage can literally change your life overnight.  It gives you a “halo effect” (a perception by the consumer of an implied media endorsement) This makes you infinitely more attractive and seductive to the consumer
  
  
• How to properly prepare a news release – one of the most powerful tools in your marketing arsenal.  You’ll have a release you can model for your own efforts.  You can use this template to ensure professional presentations which make you look like a seasoned pro worthy of the media’s consideration
  
  
• The very first thing you should always say to a journalist you approach for a news story – if you don’t, you may get off on the wrong foot and kill your chances of placing your story
  
  
• What you must always do in the very first sentence of your press release
  
  
• The best way to submit your story for maximum chance of success – and what to never do when submitting your material
  
  
• The number one mistake people make when trying to get press coverage.  The media provides news and entertainment – they couldn’t care less about helping you grow your business.  I’ll show you how to give them exactly what they want
  
  
• How to know exactly who you should be contacting and what specifically they’re looking for
  
  
• Why publicity is not Black Magic – journalists are people too; like success in anything it’s all about relationships built on trust, understanding and especially value
  
  
• How building a strong relationship with just one good reporter can make you a celebrity faster than anything else you can do.  Take the time to develop and nurture relationships with the right editors and reporters (become a trusted resource for them –make their job easier and it will pay big dividends)
  
  
• Why you don’t have to be an immature, egomaniacal jerk to become a celebrity – though it may help for some.  How even introverted professionals can succeed in generating lots of PR for their business
  
  
• 10 ways to get in the media’s good graces – techniques that’ll make you a valuable media source.  Communicate regularly.  Provide them with great story ideas, articles and other resources that will help them to do their job.  The more you help them, the more they’ll be inclined to help you
  
  
• How to create “hooks” the media will bite – your “hook” accounts for 99% of your release’s effectiveness.  You must provide a compelling answer to the eternal question an editor or producer asks: “Why would our readers or viewers be interested in you now?”  You’ll get 63 suggestions to spark ideas to successfully answer that question    
  
  
• Words to avoid – use common, everyday language for clarity – it’ll help you stand out and  cause editors to take notice as well-written press releases are rare these days
  
  
• 80 brainstorming questions to help you banish “writer’s block” and find the unusual, interesting, different and exciting angles and twists you can work into your releases so they will get picked up
  
  
• 7 of the biggest mistakes you must avoid for your release to get maximum acceptance
  
  
• How to use the “pull” method to attract reporters and editors to you
  
  
• 5 Distribution Services you can use to get your news release on the desks of dozens, even hundreds of local and regional media decision makers
  
  
• The sure-fire way to keep the content of our website fresh and exciting – buyers and the media crave this
  
  
• Why you should develop a Call to Action for journalists too – give them “special access” You can even offer them a free week of training so they can experience your expertise firsthand
  
  
• Why the “shotgun” method just won’t work anymore.  Instead, use these New Rules of Media Relations in your favor; the 12 new tips and tricks that’ll keep your efforts focused like a scoped rifle
  
  
• How to pitch the media: 6 Rules for Successful Pitches which will guarantee your release will get a fair hearing.  And the single most effective thing you can do to guarantee that an editor or reporter will weigh your story pitch with their utmost consideration
  
  
• Why having a blog that “gives your website credit” is like having the best of both worlds.  It provides updated content for the search engines to feed on, it helps grow your initial website investment, it automatically updates your subscribers of news, events and other pertinent info and it’s easy to login and add the content yourself
  
  
• How to “piggy-back” on current events and pop culture – the goal of all media is to be current and timely with their news.  If there’s a big national story, the local media try to find a local twist.  When you help them provide it, you’ll be rewarded with coverage
  
  
• 4 things you must do to ensure a favorable response to your news releases
  
  
• “What in the world do I have to say that’s interesting?”  That’s the biggest question people have when struggling to come up with great ideas for their news releases.  You’ve got tons of great stories inside you, in front of you and all around you that you can use to get glowing media coverage.  The secret is knowing where to look and how to pull those stories out of your brain-vault archive.  I’ll show you exactly how to do that
  
  
• Why you may want to consider controversial and edgy stories in your publicity strategy – they may be your best bet to crack tough big media markets
  
  
• PR isn’t just about the old mainstream media anymore.  How to create multiple entry points into your marketing funnels through news releases, relationships with bloggers, your own blog and articles
  
  
• When it comes to getting publicity, most people quit when they’re at the goal line.  You’ve got to be tenacious.  Keep at it, stay consistent and you will get coverage.  There’s no more powerful marketing strategy than good press coverage because the return on your perseverance can be bigger than you’ve ever imagined
  
  
• 5 basic types of news releases – and the 2 goals you’ll have with every news release you distribute
  
  
• 2 things you should always include with your support material in your ‘media kit’ – these two elements will guarantee that the journalist finds you interesting and will be more inclined to give you coverage
  
  
• 5 major news release strategies – you’ve already heard about one – the “piggy-back” strategy.  The others are just as powerful and many have advantages over the “piggy-back” strategy in demonstrating to your community that you’re a healthy, thriving business
  
  
• 15 Internet resources for distributing your news releases and 8 Editors you can send your releases to
  
  
• How to time your stories to match your target media’s editorial calendar for your best chance of successful placement with editors and producers
  
  
• One way to give the media what they want: TV likes visual stories.  Newspapers want interesting and informative stuff that educates their readers with timely news.  Radio likes information that’s controversial, funny or strange.  Match your message to the media.  And all media want human interest stories.  People like to know about other people.
  
  
• Why you can’t approach publicity in an ad hoc manner.  You’ll be sure to get ad hoc results

In addition to the DVD, I’m also going to provide you with a 30-page guide you can use to reinforce and gain a rock-solid understanding of all the valuable information you’ve just learned.

And there’s much more.  You’ll also get:

• “When You Absolutely, Positively Must Get The Media Exposure” by PR expert Rebecca Antonelli
  
  
• “Ten Ways to be a Valuable Media Source”
  
  
• “An Entrepreneur’s Guide to Successful Trade Press Coverage”
  
  
• 17 Idea Starters/Stimulators
  
  
• 30 Article and News Release Stimulators
  
  
• “Make Your Blog Work For You” by web expert Lynn VanDyke
  
  
• Advanced Publicity Module II – Review and Highlights From: “The New Rules of Marketing & PR” by David Meerman Scott

All in, there’s a goldmine of information for you.  And it WILL grow your business substantially; here’s how sure I am of that…

Let Me Prove To You How Confident I Am That This Will Significantly Grow Your Business

            If you’re unsure just how effective and valuable this information is to you, then let me make things clearer by offering you a guarantee double whammy!

First, I’m going to let you try out “Advanced Publicity Systems” for one whole year absolutely risk-free.

            AND, if you don’t see big, and I mean really BIG returns on your $189 investment in this DVD package, I will gladly return your investment (less shipping and handling), no questions asked.

            In other words, if you can’t make a significant amount of extra profit with this; you’ll get every penny back.  The only catch is, you must actually be prepared to give it a try.

            Fair enough?

Grab Your Copy Right Now, And You Can
Start Boosting Your Profit Today

            As long as you don’t know these “Advanced Publicity Systems” you are putting your business growth on hold, and missing out on tens of thousands of dollars in lost sales.

            So make sure you order today by clicking the link below; simply fill out your details and your DVD package will be shipped immediately.

            And remember, I’ve made this risk-free for you by offering you a one year guarantee.  You’ve got nothing to lose by taking action today.

            Just click the button below to get started…

For Your Business Success,

Sean Greeley
SERG Holdings, LLC

P.S.  The power of publicity will catapult your business to untold heights.  In fact, one NPE member, Ed Downes, used these techniques and made $80,000 in just one month!  If you want to employ the most potent marketing strategy at your disposal today, grab your copy of “Advanced Publicity Systems” and get going…  Click here to get started

P.P.S.  And remember, because of the one year guarantee your investment in this DVD package is completely risk-free.  If these systems don’t work as I’ve said they would, I will gladly give your money back.