Personal Trainer Marketing

Personal trainer marketing must focus on getting people to make up their minds to accomplish specific fitness goals. This type of marketing can address very personal issues which lead to many opportunities to motivate people by evoking emotional responses. By taking advantage of this powerful marketing approach you can build a great fitness business with loyal customers.

Marketing and Loyalty

If you think about it carefully you will realize that the whole point of marketing is to develop a loyal customer group. As a personal trainer you want to attract people who feel a call to action and are personally motivated to improve their physical condition. Your marketing must address this very personal side of fitness if you want to differentiate your services from all the other trainers competing against you.

The most successful personal trainer marketing programs use imagination. They don’t just invest money in advertisements or print up a few fliers listing services. They convey a sense of personal commitment which customers can latch on to and then make their own.

In other words, a personal trainer marketing program appeals to the customer vision of fitness as it works in his or her own life. This is an important distinction, because it drives the whole marketing campaign focus. By appealing to the emotions, you develop a loyalty in your customers you would not expect otherwise.

Follow-Up On the Vision

Getting customer leads is only part of the job of marketing. A great personal trainer marketing program will get and keep customers. Many personal trainers wonder why they are unable to build a long term successful business even though they get plenty of leads. The answer is you have to have a two fold marketing campaign – one to attract customers and one to keep customers.

People always have good intentions when they decide to hire a personal trainer. But good intentions can fade fast unless you help your customers keep their fitness goals in the forefront at all times.

Offer special promotions for renewing service commitments
Add new services which appeal to your specific customer niche
Create innovative campaigns which brand your business
Market your differences and not your “sameness” in the fitness industry
Market services to your specific market and avoid generalities which people cannot see as having any relationship to their lives

There are many ways to go about personal trainer marketing. You can use traditional marketing tools such as print, radio or television marketing. You can also develop an exciting fitness website which can be used to brand the traditional advertising methods. You can also use a personal approach and offer free seminars or offer corporate fitness programs through the human resource department.

However you choose to approach personal trainer marketing, it must be innovative and specific to the market you want to attract. Once potential customers realize you offer valuable services which can help them help themselves, you are ready to close the sales.

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